SMART MARKETING FOR THE MODERN INDUSTRIES
Brieffin operates at the intersection of industrial marketing and branding, driven by a deep understanding of behavioral marketing and AI.
Because we truly care, we do things a bit differently.
We truly enjoy bringing new ideas to the table every day, integrating psychology, sociology, and artificial intelligence into our strategies. This helps us better align with the decision-making process and make complex concepts easy to understand.
This mindset allows us to redefine the digital marketing story, going beyond digital products and services to create meaningful experiences, not just transactions.
Our mission is to amplify your brand's voice by highlighting its human qualities.
Through a unified strategy, we integrate with your vision to deliver persuasive content with a genuine sense of authenticity.
We rewrite "industrial marketing" into something stylish and intellectually entertaining.
Our Specialties
Our expertise and track record are evident in the careful design of our services and products, which aim to skillfully support you through every step of the branding process.
Choose the Suite that best suits your brand’s needs. Suites can be bundled and mix-matched. Services and digital products are also available separately.
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Initial assessment of current online presence
Design of all-star social media presence set up followed by content design (banners, graphics, video, GIF, PDF, carousels)
Develop content copywriting optimized for social media ( all main languages available)
Comprehensive monthly content calendars and automatic scheduling (timing-focused)
Follow-up analytics
Sponsored posts & ads
LinkedIn & SEO 4 Jobs setup
Community management -
Perform an auditing of current marketing standing
Provide Fractional CMO services (outsourced marketing department)
Provide comprehensive digital marketing consulting
Plan a digital marketing strategy
Conduct guidance workshops & mentoring
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Develop corporate identity
Plan and develop digital content (for all media)
Utilize Generative AI models
Design and develop website
(Drupal | SquareSpace) -
Assessment and planning of Holistic Marketing strategy
Provide 100% outsourced marketing department with Fractional CMO services and a dedicated Project Manager to oversee all endeavors
Ongoing Projects
Our industry-leading clients are true game-changers.
We work with some of the top players in the global engineering and industrial markets.
Our marketing landscape includes heavy machinery manufacturing, refractory technology, railroad infrastructure and circular economy systems, and one of the most recognized contemporary art foundations worldwide.
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A worldwide market leader in plant engineering solutions based in Germany and operating since 1906. www.loesche.com
Location: Düsseldorf, Germany
PROJECT SCOPE
· Branding Design Suite
· Social Content Suite | 6 channels -
Group of companies that develops, manufactures, and installs high-grade refractories for high-temperature industrial processes globally. www.refra.com
Location: Munich, Germany
PROJECT SCOPE
· Social Content Suite | 6 channels
· Strategic Insight Suite -
World's leader in the development, manufacturing and supply of premium alumina, with over 100 years of expertise. www.almatis.com
Location: Frankfurt, Germany
PROJECT SCOPE
· Social Content Suite | LinkedIn
· Digital Insight Suite -
Part of the Refratechnik group, Alexander Tutsek-Stiftung is a distinguished Munich-based non-profit foundation that promotes contemporary art and science. atstiftung.de
Location: Munich, Germany
PROJECT SCOPE
· Social Content Suite | 3 channels -
The WRA is a forum to debate and promote the interests of the worldwide refractory industry. www.worldrefractories.org
Location: Brussels, Belgium
PROJECTS SCOPE
· Social Content Suite | LinkedIn & WeChat
· Digital Insight Suite -
Austrian engineering and pyroprocessing technologies company focusing on optimization, efficiency, and environmental modernization of cement plants. www.atec-ltd.com
Location: Gödersdorf, Austria
PROJECT SCOPE
· Social Content Suite | 4 channels -
With locations in Germany, Sweden and Spain, Mogensen is part of the Jorst goup; a market leader in process technology.
Locations: Hjo, Sweden | Madrid, Spain | Wedel, Germany
PROJECT SCOPE
· Holistic Marketing Suite -
A joint venture of voestalpine Turnout Technology Zeltweg GmbH, a subsidiary of the world's leading provider of system solutions for railway infrastructure, voestalpine Railway Systems, and ÖBB Infrastructure AG. www.wwg.co.at
Location: St. Georgen am Steinfelde, Austria
PROJECT SCOPE
· Social Content Suite | LinkedIn· Digital Insight Suite
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The LOESCHE-approved brand, meeting the high-quality standards and specifications of OEM parts and maintenace services. www.mypronamic.com
Location: Düsseldorf, Germany
PROJECT SCOPE
· Branding Design Suite· Social Content Suite | 4 channels
Behind the BRIEFFIN Beat
Think of us as your marketing team away from the office.
We are an AI-powered B2B digital marketing agency specializing in global industrial brands with a strong focus on behavioral dynamics.
We provide timely, on-demand marketing and branding services and digital products for companies in the industrial, engineering, technology, science, arts and culture sectors.
Our international team of talented professionals with multidisciplinary and multicultural backgrounds applies behavior insights to augment creativity across all spectrums. This approach allows us to uniquely design services that appeal to diverse audiences.
Staying ahead of the latest technological, psychological and sociological advances helps us create the right content that is not only thoroughly researched, but also closely aligned with your brand profile.
We also use AI-driven programs combined with unique marketing techniques to implement efficient strategies for organic campaigns, audience targeting, customer persuasion, UX, optimization and analytics. This end-to-end approach ensures that every marketing effort is not only data-driven, but also deeply human-centric, improving connection and response rates across all customer interactions.
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![Virginia Zuloaga Founder Brieffin]()
Virginia Zuloaga
FOUNDER & CEO
Virginia’s entrepreneurial acumen, industry knowledge and extraordinary passion sparks our best work. -
![Courtney Kruger]()
Courtney Kruger
PSYCHOLOGY DYNAMICS | STRATEGIC COMMUNICATIONS
Courtney is our master coordinator and the managerial thread that keeps us connected. -
![Kika Perez]()
Kika Pérez
COPYWRITING & CONTENT CREATION
Kika is our in-house wordsmith. Her multi-faceted flair seasons our content with power and pizazz. -
![Tairin Kaltenbrun]()
Tairin Kaltenbrun
RESEARCH & CONTENT AUDITING
Tai is our research whiz. As a content expert, he showcases his knowledge of businesses, audiences and market trends. -
![Tim Godin]()
Tim Godin
DESIGN | WEB DEVELOPMENT
Tim is our talented partner. His striking quality is evident in his web concepts and graphic creations.
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![Alexandra Simion]()
Alexandra Simion
SEO & PRODUCT IDEATION
Alex is our SEO and Digital Research specialist. Her approach takes product ideation to the next level.
