The Art of Social Media

The Art of Social Media

Art is a step in the known toward the unknown. Kahlil Gibran As the technological landscape continuously changes, there are more and more voices participating in the social space. Anyone with an internet connection can write and publish anything at any time. With this, social media has evolved from its original purpose. It’s more than […]

A Different Perspective on Brand Personality

A Different Perspective on Brand Personality

Find out who you are and do it on purpose. Dolly Parton Many people have heard of the famous Myers-Briggs Type Indicator, also sometimes known as a personality test. When I was in my first year of college – and an “undecided” major – I went to our campus career resource center to do a […]

Falling in Love with Brand Awareness

Falling in Love with Brand Awareness

Awareness is like the sun. When it shines on things, they are transformed. Thich Nhat Hanh Brand awareness is sometimes seen as a marketing buzzword in the world of strategic communication. But what does it really mean? Put simply, it’s the a measurement of consumer consciousness or recognition of a product or company. Within that, […]

Human Connection in a Technological Society

Human Connection in a Technological Society

Our well-being depends on our connections with others. Matthew Lieberman It’s an age-old question: how is the technology in today’s society affecting the connections we make with others? Well, maybe it’s not age-old. The technological world we live in today is constantly evolving, and at a faster pace than ever before. So in decades past, […]

5 Ways Your Brand Can Use Social Media

5 Ways Your Brand Can Use Social Media

Storytelling is the most powerful way to put ideas into the world. Robert McKee When building a brand on social media, there are lots of different things to consider. For example, our specialty is industrial brands. At first, it may seem difficult to imagine how industrial brands – or other highly-technical or regulated industries – […]