5 Important Digital Marketing Buzzwords

5 Important Digital Marketing Buzzwords

Do what you can, where you are, with what you have. Theodore Roosevelt What’s the difference between branding and a campaign? Or content creation and social media? The world of digital marketing is constantly evolving, meaning there are always new puzzle pieces to fit into a comprehensive marketing strategy. Some companies hire an expert to […]

Why Your Brand Should Be Using Hashtags

Why Your Brand Should Be Using Hashtags

Every once in a while, a new technology, an old problem and a big idea turn into an innovation. Dean Kamen For our industrial brands – and Brieffin, as well – we utilize a variety of social media channels. The type of message we focus on for each channel is different. Some social channels, like […]

Our Story of Industrial Branding all Through the Years

Our Story of Industrial Branding all Through the Years

REVISITING: INTERVIEW SESSIONS WITH WORLD CEMENT How did you come into the role and how has your position changed since the opening of your own agency? Leading an online branding project for a traditional engineering firm has been one of the most challenging and rewarding experiences in my career. I have to thank the Corporate […]

Losing Control, Making Peace

Losing Control, Making Peace

All the art of living lies in a fine mingling of letting go and holding on. Havelock Ellis In a previous blog post, I shared a story about a great social media interaction I had with a popular U.S. airline a few years ago. Today, I’m here to share a not-so-great story about that same […]

Social Media Marketing And Industrial Brands

Social Media Marketing And Industrial Brands

No niche is too small if it’s yours. Seth Godin Industrial engineering brands might be the last type of brand you’d expect to have a social media presence. For a long time, that was true. But back in 2012, we entered the social media space for our first industrial client, and we haven’t looked back […]