Why Invest In A Social Media Manager?

Individually, we are one drop. Together, we are an ocean.

Ryunosuke Satoro

As technology has become more accessible and user-friendly over the past few years, the ways that we interact with the world are different than before. Sometimes called the “Do-It-Yourself” or “DIY” economy, when we need a service, we’re more likely than ever to take things into our own hands. Even if we’ve never done it before.

And why wouldn’t we? With the internet full of YouTube videos, blogs, and step-by-step instructions, it’s easy to see why we’d want to give things a shot on our own before paying for someone else to do it. In some cases, we know that our own version of the product or service may not be perfect, but it’s good enough to meet our needs.

So the continuing evolution of the DIY economy begs the question: when should we pay someone to perform a service?

Here’s a more specific example: why should any business pay to hire a social media manager when they can do it in-house? Almost everyone living in the 21st century knows how to use Facebook, Twitter, LinkedIn, and Instagram already.

However, it comes down to the quality and/or quantity of the social media presence that’s expected. Here are a few good reasons why hiring a social media manager is a great choice for many businesses.

1. Social media is always changing

Not only is the digital landscape always evolving, but each individual platform undergoes tweaks from time to time. Whether it’s a change in the Twitter algorithm or Instagram removing the number of photo “likes,” it’s true that when it comes to social media, the only constant is change. Rather than grappling with the changes on your own, a social media manager is an expert at tracking the shifts in social platforms and adapting content to reflect those changes.

2. It’s all about strategy

Social media can exist without a strategy, but that’s best left to personal profiles – where you can feel free to live-Tweet your favorite team’s game or post your toddler’s funny quotes. When it comes to business, having a strategy is important if you want to make social media work for you. Having one of your employees posting randomly can do more harm than good and doesn’t count as a strategy. On the other hand, working with a social media manager can ensure that your brand’s image and messaging are cohesive across multiple touchpoints and are advancing your company’s goals.

3. Show me the numbers

While some social media platforms have started to integrate insights and statistics at the user-level, it probably isn’t enough to give the larger picture of your social media success. A dedicated social media manager will track and monitor all social media campaigns, making note of which ones are high performers and making content, creative, or strategy tweaks when necessary – based on the numbers. Putting all this information into a report for clients is a valuable tool.

If you want to know more about how a social media manager can benefit your business, reach out to us at Brieffin. We have more than 8 years of experience, and we challenge ourselves to stay on top of industry trends to provide the most value to our clients. Plus, we just like learning. 😊

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3 Things To Know About SEO

Having an open mind is the most important precondition for creating new ideas.

Eraldo Banovic

Search Engine Optimization – often known as SEO – is something that has become increasingly in the forefront of digital marketing over the past years. You likely have an idea already about what SEO is. Put simply, it’s the way that your content ranks when someone performs a search using a search engine. You might even have heard a little bit about how the “algorithms” work, which what everyone wants: to understand the algorithm and use it to their advantage.

Since the digital world changes so quickly, it’s important to keep an open mind to the new changes if you’re interested in adapting the best practices. Here are a few things you may not know about SEO for your brand or business.

1. It’s more than just keywords

Keywords are probably the first thing that comes to mind regarding SEO, but it’s far from the only thing. Another way to make your page rank is by utilizing “snippets,” which are small text boxes that display under search results. Not only does this help your page rank higher, but it also makes it more enticing for potential customers. They get a little preview of your content, which could make them more likely to click through to your page if they want to learn more.

And, applying your target keywords to your snippet helps to reinforce the search algorithm. Add a photo for even more SEO power!

2. Optimize photos and videos… and more

Speaking of photos… did you know they can be optimized as well? The same is true for videos and other types of media. Just because it isn’t text doesn’t mean it can’t be optimized! Captions, alternative text, descriptions, and even file names can be strategically populated with your target keywords to further bolster your content’s SEO position.

3. Don’t forget about mobile

Having a mobile-responsive website is more than just about aesthetics and ease of use for consumers in an increasingly mobile-dependent society. In fact, Google recently changed its SEO algorithm to prioritize mobile results. And considering that 58% of Google searches take place on mobile devices – and 87% of smartphone users conduct at least one search daily – this isn’t surprising.

Mobile technologies are solidifying their role in the future, and the search engine algorithms will adjust accordingly. It’s all about streamlining the user experience.

If all this information about SEO makes your head spin a little bit, don’t worry. Whether you feel like an SEO expert already or you’re just getting started – or you’re somewhere in between – Brieffin can help. We have all the tools you need to revolutionize your social media, digital marketing, and SEO strategy.

After 8 years, we know how much and how quickly things change. But we’ve committed ourselves to the challenge of staying on top of it all and sharing that knowledge with others.

Reach out to us, and let’s get started. Together.

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Your Professional Profile: Social Media

Do not hide your light for fear of what others may think of you. Let it shine and be a reflection of what is possible.

Kristi Bowman

We’ve talked before about how LinkedIn can be an important asset when it comes to the job application. But LinkedIn isn’t the only social media profile that can help or hurt your chances of landing the job you want.

While LinkedIn is the most-utilized social media website for recruiters to use during the hiring process, it’s far from the only one. 92% of companies are using social media profiles to help with hiring decisions, but 66% use Facebook and 54% use Twitter. Certainly, others use Instagram as well.

Maybe you’ve heard it before: you want to be sure to clean up anything that you wouldn’t want a future employer to see. Whether that’s removing certain photos from your college days, or deleting shared posts or memes that don’t reflect your very best. At the very least, make sure your profile is on private if you aren’t able to go through and remove everything.

Afterwards, try logging out of your account and taking a look as if you were a stranger. What image are you presenting? What message are you sending?

However, just as social media can work against you, it can also work for you. If you have a public or semi-public profile that showcases your personality or passions or professional image, consider keeping it available for future employers to see. It’s a way for them to get a look into who you are, before they even bring you in for an interview.

If you feel the message you’re sending is a positive one, there’s no reason to hide it away. In fact, perhaps the hiring manager – or CEO – will find something on your profile that they relate to. Or really intrigues them. Or maybe, they love your creativity. This could actually give you a leg up on the competition.

As with many things in life, it’s about finding the right balance. We have to be aware of the things we post online, because as many of us have heard – “The internet is forever.” Being conscious of our social media habits is a way of looking after ourselves and making sure nothing from our past inhibits our future.

And once you’ve struck that balance, remember to multiply it by the number of social media profiles you have. It’s not enough to have a stellar LinkedIn profile, though this is probably the most important one from a career perspective. But sharing that same, coherent message across different platforms, you present the most consistent version of who you are. And consistency is a highly sought-after trait.

Does any of this sound familiar? It should – because we are talking about personal brands (again)!

Your personal brand is how you can share your uniqueness with the world, in a professional, consistent manner. In a way that showcases your distinct experiences, skills, talents, and dreams. Across multiple platforms. All tied together with great content and design… and a pretty bow on top.

When you’re ready to get started, we’re here.

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Using Social Media For Visibility

“The power of visibility can never be underestimated.”

Margaret Cho

As the digital landscape and social media continues to change, it seems like there are always new ways to use it. You may be able to think of a few brands that have an excellent, stand-out social media presence, while others take a more middle-of-the-line approach. And some companies don’t use social media at all.

In our blog, we’ve previously discussed many of the benefits of using social media effectively, as well as strategies and tactics to bolster engagement, brand awareness, and loyalty.

However, we understand that many of our clients and followers face social media content creation from a unique perspective due to the nature of their industry. An international pizza franchise or a cutting-edge technology company may have more bandwidth for creativity regarding tone and content, among other things.

But for European industrial engineering brands – like our clients – much of the conventional advice about social media might not ring true.

If you find yourself in a similar category, you might wonder if it’s even worth it to keep up with social media. If it’s worth it to continue expending the time and energy. What about when the best practices don’t apply?

At Brieffin, we have an opinion on this. YES, it’s worth it to keep a social media presence.

Even if you don’t have the best, most exciting content in the world. Even if you think no one is seeing or engaging with your posts. Even if you might think it’s a waste of time.

Here’s something important to understand. Social media, among other things, is a strong tool for visibility.

Even if your Twitter feed isn’t full of fantastic, groundbreaking content, don’t worry. It’s not about that. It’s about getting your message out there. Consistently.

Because it’s likely your competitors are doing it. And the truth is, in 2019, brands – no matter what type – are expected to have a social media presence. The presence itself says just as much, if not more, than what the content says.

What does the content say? Well, if you feel like you’ve already said everything there is to say, there’s something else you can do. Re-purpose. It’s a key ingredient in content strategies, and it helps you share a consistent message in a different way.

So even on the days where social media feels like an uphill battle, remember the reason why you’re doing it. Because it keeps your brand visible, post after post, to your followers. Because it shows regularity and attention to detail. And… because it’s expected.

As social media content creators for industrial brands over the past 8 years, we’ve had our share of challenges. But we’ve always come out stronger on the other side.

If you want to know more about creating a consistent social media presence to increase visibility, reach out to us. Send us an email to connect@brieffin.com and we’ll be in touch soon.

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Industrial social media specialists of the year 2020 - Spain