The Power Of Content For Connections in online Communication

Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution; it represents the wise choice of many alternatives.


William A. Foster

Let’s begin by understanding two important terms, Intention & Follow-through, for the purpose of this article.

Intention:
a thing intended;
an aim or plan.

Follow-through:
the continuing of an action or task to its conclusion.

Digital marketing has been around for about three decades now since the first appearance of this concept with the launch of “Archie”, the first-ever search engine. Nowadays, we don’t find people or brands asking what it is, or how to use it technically-wise, but the challenge lies in what (to create), where (to share), when (in time), and how (in purpose) of content strategy.

All the main social media sites have strengthened and while in the beginning, the intention was on “personal” connections, the last few years of marketing and advertisement overflow on these platforms have left users asking to return to that more personal approach, but this time around… with the brands.

The growth of entrepreneurship around the globe has triggered an even larger rise in this behavior, making it easier to reach out to our professional connections, family, and friends to promote that which we are committed to. Digital marketing, and social media more specifically, have made possible the creation of integrated advertising campaigns at all levels, merging the personal and the professional worlds.

We’re all in this together. People and Brands.

In this stage and age in which almost every user has developed knowledge about how social media works and what it is about, the improvement in content quality haunts us all. The relevance of doing-it-right. Content has been gaining even more importance with the over-producing and over-sharing of graphic and written media and the limitless demands placed on all these social platforms by the users globally. Demands that are placed lastly on the content producers.

Random content without intent for the sake of awareness is now seen as spam, memes have lost their humor, and videos of cats… oh well, they’re still fun to watch! But the point is that either visual or text-wise, people and brands that really commit and consider social media as a valuable tool for awareness, and connection, are working harder on their intention to deliver content that communities look forward to seeing, watching and reading.

However, the overflow of options can lead to confusion and this why the follow-through of those intentions set by digital marketing and social media strategists is even more important today.

From both a user and a marketer perspective, content purposefully delivered can help us all to make better choices. To make sure that our needs are met in our consumerist society, online and offline, at all levels.

For those times in which you feel directionless of how a social media plan could work for you and your brand, contact us and we’ll be happy to show you what our Content Creation and Scheduling packages are all about.

Our Moment of Bliss

A Shock of Heart .” – StéLouse

A powerful thought: We can change the world if we change our words and the way in which we deliver those words.

Take a moment off to doodle your next communication plan while listening to a carefully catered collection of inspiring songs from our crew on our playlist on Spotify.

Moving With the Flow of Global Digital Communication

Good communication must be HOT.
Honest, Open, and Two-way.

Dan Oswald

Few things seem to evolve at the same rate as digital marketing and communication strategies, and there is no doubt we’ll see some big changes in how brands communicate in 2020.

And while there are no shortages of topics to discuss, below are a few trends we all need to take note of if we wish to keep our communication strategies effective and up to date.

Search Engine Optimization

With search engines constantly tweaking their algorithms in an effort to bring the best and most valuable content to the top of an ever-increasing pile, it’s our job as marketers to be responsive to these changes. One trend we’ll see in 2020 is content creators sharing longer and more valuable, keyword packed, content in an effort to drive SEO and capture leads. Users value informative and free content and search engines know this. Creating high-quality content not only leads to more shares and saves but also better rankings overall.

Brand Involvement

This year, we’ll see brands draw attention and hone in on important social topics and matters that impact their audience. The growing trend of brands involving themselves in important issues is one way for them to align themselves with what their customers stand for and to stay culturally relevant.  Showing people that there is action behind their ‘marketing’ voice.

Influencer Marketing

The continued rise and importance of influencer marketing shows no signs of slowing down in 2020. Consumers have wised up to influencers prompting just any products and services and prefer to see genuine relationships between influencers and brands. We can also expect to see another big jump in the number of videos influencers share, as one of the main strategies to communicate with their followers and create longer lasting impressions.

Getting Personal

To cut through the noise across digital channels, brands are employing strategies and using software to help them build more complete profiles of their audience, not only as a whole but on a more niche level, microtargeting different groups inside their greater customer base. The better they understand the different wants, needs, and preferences of these sub groups, the easier it is to craft tailored messages and campaigns that appeal directly to them, ultimately leading to a better return on marketing investments.

Leveraging Artificial Intelligence

One trend and industry moving faster than almost any other is the continued rise of artificial intelligence, if you’re picturing the Terminator it’s not quite that kind of artificial intelligence but more a variety of smart tools and software that allow you to analyze and sort data in a way that hasn’t been possible before. Ultimately allowing you to understand, respond, create and share information with an audience quicker and with less effort than ever before.

Interactive communication

Lastly, we can expect to see a rise in the amount of interactive content being produced and shared, all in the name of keeping customers engaged. What exactly is interactive content you ask? This could be anything from virtual (augmented) reality, dynamic audio products like some podcasts and eBooks, posts which you can ‘shop in’, fun polls and quizzes and a lot of interactive storytelling. Getting your audience to be responsive by keeping them entertained is a trend we’ll see a lot of this year.

In an attempt to stay ahead, adopting and implementing some of these trends will not only help you raise more brand awareness, drive leads and form loyal relationships with consumers but it will help you communicate and share your story, message or expertise in a thriving digital age.

Our Moment of Bliss

Let’s Fly Away Together .” – GANZ

Take a moment off to doodle your next communication plan while listening to a carefully catered collection of inspiring songs from our crew on our playlist on Spotify.

Industrial social media specialists of the year 2020 - Spain