“The wisdom of the wise, and the experience of ages, may be preserved by quotation.” — Issac D’Israeli
In an age of consumerism, fuelled by extravagant marketing and influencers, the importance of branding and social media engagement, as a differentiator, has never been more apparent.
With product relevance seemingly dictated by perception more than actual value, business survival has become a game of “Survival of the Fittest Brand!”
Here are 5 quotes to help you understand the importance of branding and social media for your business:
“Brand is the sum total of how someone perceives a particular organization. Branding is about shaping that perception”
Ashley Friedlein – CEO and founder of Guild
Now, unless you’re the new kid on the “novelty” block (think Uber or Airbnb), chances are, there’s plenty more where your product or services came from. Simply put; your target market is already spoilt for choice. With all the noise and information overload, who your clients pick, almost always comes down to branding. People don’t buy products, they buy the promises, expectations, values, and feelings communicated by your brand. It is up to you to shape that perception.
“Your brand is a gateway to your true work.”
Dave Buck – CEO of CoachVille
If eyes are the windows to your soul, then your brand is not only the window too, but the soul of your business. While your products and services pay the bills, branding sells what you’re offering. When consumers choose your products, their choice is influenced by what your brand promises to deliver. It is through that promise, that they identify with your true work.
“Social media will help you build up loyalty of your current customers to the point that they will willingly, and for free, tell others about you.”
Bonnie Sainsbury – Founder and CEO of Social Media Smarter
The age of social media upon us! Not only is it here to stay, but has single-handedly revolutionized marketing communication – almost rendering the spray and pray approach of traditional media obsolete, with its targeted approach. After your website, your social media platforms are usually the next go-to places for clients looking to engage. How you engage with clients shapes brand perception. And, when consumers get excited about engaging with, or about your brand – that’s social media done right.
“A brand is a voice and a product is a souvenir.”
Lisa Gansky – Ex CEO and co-founder of Global Network Navigator
As mentioned before, people buy brands, not products. In the days of information overkill, the reality is, you could be sitting on the best and most superior product in your niche. If consumers can’t identify with it, quality won’t matter. Why? Because the feelings associated with your products, and the perceived needs they meet, are what they ultimately buy.
“You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.”
David Meerman Scott – Online marketing strategist
Meerman’s statement about the advantages of social media is quite self-explanatory. Besides cost-effectiveness, the modern-day consumer (a whopping 72% to be exact), according to SmarterHQ, only engage with personalized marketing. Social media’s ability to let you handpick your audience, at little or no cost, trumps any exposure traditional marketing can ever hope to offer your brand.
Is your business using social media’s full potential?
At Brieffin we use our expertise to unlock everything social media has to offer your business or personal brand. We use our experience in content creation, strategy and planning, and social media management to help build consistency and deliver marketing success. Let’s talk.
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“Nevermind The End” by Tei Shi. One of the latest song additions to our Spotify Playlist.