User Experience: What Is It And Why It Matters?

“People ignore design that ignores people.”

– Frank Chimero

If you had to ask ten UX (User Experience) designers to define what UX means, you’d get ten different answers. And all of them would be correct.

The reason for this is there is no one single definition that fully encompasses the role of UX as an approach to design. However, by the end of this article, you’ll have a clearer understanding of what UX is and why it matters.

UX can be considered as an intelligent approach to design. It considers the user at the centre of the design process. Making it more enjoyable, accessible, and more straightforward for people to use and interact with digital or physical products.

UX designers will utilize ethnography and psychology to help them design frameworks that support user needs, requirements, and expectations.

For designers to do this successfully, there are some fundamental elements they need to consider:

1. Designing for human behaviour: research

Creating with users in mind requires designers to understand user behaviour. Identifying certain behaviours and the goals and needs that influence them will allow designers to develop efficient solutions and solve real problems.

2. Usability & Accessibility

Usability is a crucial element to master in UX design. Usability means that whatever is being designed is simple and easy to use. No user should have to struggle to figure out what they should do or what steps to take.

It’s not enough that the UX is usable; it also needs to be accessible to everyone, including people with disabilities. Designing an experience that is inclusive of all humans should always be a priority.

3. Visual design

UX is about the experience users feel when using products or content, not just each part but also how the design works together.

Creating the desired feeling relies on different visual aspects such as the shapes, colors, textures, and typography used. Visual design is about focusing on aesthetics that trigger certain feelings.

4. Interaction design

UX design is about shaping the experience of using a product. The designer’s job is to anticipate how a user might interact with the different elements in the system. A clear understanding of the user’s behaviour will impact how the interface will be built.

Why UX matters

Excellent UX design removes complex steps and makes things simpler. It’s a way for businesses to improve their offering by making people (their customers) the centre of everything they design.

By doing so, they enhance the experience users have while interacting with their products and ensure that each person is receiving maximum value.

There is a famous quote by Dr. Ralf Speth, the former CEO of Jaguar & Land Rover. He said, “If you think good design is expensive, you should look at the cost of bad design.” It’s no surprise then that design-driven companies outperform their competitors.

The reason for this is design-driven companies takes the time to understand their audience, the behaviours they exhibit, their goals, needs, and requirements before rushing to launch or share their latest product.

UX is an ever-evolving field of design. By adopting UX fundamentals, companies can keep up with the times and learn how to best deal with users’ pain points and design solutions for them. Helping them attract and retain customers.

Is your business using social media’s full potential?

At Brieffin, we use our expertise to unlock everything social media offers your business or personal brand. We use our experience in content creation, strategy and planning, and social media management to help build consistency and deliver marketing success. Let’s talk.

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The Ultimate Guide to B2B Content Marketing

“Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.”

– Robert Rose

When done right social media can deliver incredible success to just about any business. The ability to both build and engage with an audience is extremely helpful in understanding what people are paying attention to and how they choose to interact with the content you share.  

The key to success on any social media platform is by creating quality content. But knowing what content to create exactly can be a hurdle some B2B and industrial companies struggle with. Creating a content strategy will give your business direction into what type of content to plan, create, and share to meet your business’s objectives and goals.

Here’s our list of 6 content types you should consider using for your social media marketing efforts

1. Entertainment Content

Entertainment content is as the name implies content that entertains your audience.

Memes, GIFs, puzzles, viral videos, quotes, and stories are all excellent at creating a certain response by triggering emotions.

2. Educational Content

Educational content is created to help your audience learn about a specific topic, idea, product, service, or industry.

Case studies, guides, informative blogs and opinion pieces, industry research, trends, and insights, dispelling myths and lifehacks are all examples of educational content that encourages readers to save and share your content.

3. Promotional Content

Promotional content talks about your products and services in an informative and entertaining way. This type of content is your chance to highlight customer testimonials, share product information and announcements, sales promotions, and discounts, as well as make your sales pitches available to your audience.

4. Connection Content

It’s vital to make a connection with your audience no matter what business you are in. Creating content that helps in establishing connections is directly related to your growth on social media.

Giving behind-the-scenes insights, showcasing employee features, and sharing customer-generated feedback helps your brand look more authentic and drives real connection.

5. Communicative Content

Communicative or conversational type content gives you insight into what your audiences are thinking, their opinions, and feedback.

Quizzes, polls, asking questions to invite discussions, and even creating games to play are all great ways to get your audience involved.

6. Reputation Management Content

You can’t always be in control of your business’s reputation. But you can influence it with the content you create and share.

Case studies, success stories, business achievements, and awards, are examples of content that can strengthen and influence the opinion of your company’s reputation.

The lines between some of these content types may blur slightly but the intention behind creating them is what matters.

Creating a mixture of different content types and measuring the results to see what resonates most with your audience will help your business get better marketing reach, greater brand awareness, and an improved ROI.

The last thing to remember when creating any content is to ask yourself what is the purpose of this piece.

Is your business using social media’s full potential?

At Brieffin we use our expertise to unlock everything social media has to offer your business or personal brand. We use our experience in content creation, strategy and planning, and social media management to help build consistency and deliver marketing success. Let’s talk.

Our Moment of Bliss

Time to enjoy summer with Goth Babe and Sometimes. More to listen to on our Spotify Playlist.

How Successful B2B Companies Use Social Media

“Focus on how to be social, not how to do social.”

– Jay Baer

B2B customers often require multiple interactions to move them from awareness to interest and finally to desire and action. With over three-quarters of B2B buyers active on social media, platforms like Twitter, Facebook, Instagram, and LinkedIn are no longer only for B2C companies.

B2B companies that actively employ a social strategy see better returns in the long run. It’s important to remember that creating an online presence is about more than short-term gains.

Here’s how successful B2B companies use social media:

They leverage social media to create brand awareness and get in front of their target audience.

If you want to connect with your customers you need to be where they are. Creating brand awareness is key in separating you from your competitors and getting customers to remember and use your name.

They create content that offers value to their audience.

Providing interesting and valuable content helps your audience identify you as a reliable source of information and authority in your business niche. Content that offers value is essential to driving engagement and generating interest in your offering.

They use social media as a listening tool.

By having a presence on social media, B2B companies can gather comments and feedback to understand what their ideal customers are looking for. It also provides insight into how they view your business and those of your competitors.

They use social platforms as a communication tool.

Using social media as a customer service channel provides B2B companies with a quick and effective way to answer queries and respond to questions raised about your brand.

They use social platforms as a way to generate leads.

Social media is an effective way to generate new leads, by providing valuable content that addresses customer pain points. Warming and nurturing leads by engaging with them regularly helps salespeople build trust and move prospects further down the marketing funnel quicker.

They use their social presence to help drive traffic.

Whether through paid or organic posts, B2B companies can connect with people interested in their service and drive traffic to landing pages, capture forms, or any other apps or websites.

They use social media to positively affect their SEO score.

While social media may not directly affect your SEO score, the links you share on social channels, which in turn may get reshared, and direct traffic to your website indirectly has a positive effect on your search rankings.

They use social media to show their human side.

People connect with people and social media makes it easier for B2B companies to showcase their human side. Being authentic on social platforms is the quickest way to start building trust with your target audience.

Is your business using social media’s full potential?

At Brieffin we use our expertise to unlock everything social media has to offer your business or personal brand. We use our experience in content creation, strategy and planning, and social media management to help build consistency and deliver marketing success. Let’s talk.

Our Moment of Bliss

Create some connections of your own with Rob Riccardo and ‘Deep Connections’. More to listen to on our Spotify Playlist.