Having an open mind is the most important precondition for creating new ideas.
Eraldo Banovic
Search Engine Optimization – often known as SEO – is something that has become increasingly in the forefront of digital marketing over the past years. You likely have an idea already about what SEO is. Put simply, it’s the way that your content ranks when someone performs a search using a search engine. You might even have heard a little bit about how the “algorithms” work, which what everyone wants: to understand the algorithm and use it to their advantage.
Since the digital world changes so quickly, it’s important to keep an open mind to the new changes if you’re interested in adapting the best practices. Here are a few things you may not know about SEO for your brand or business.
1. It’s more than just keywords
Keywords are probably the first thing that comes to mind regarding SEO, but it’s far from the only thing. Another way to make your page rank is by utilizing “snippets,” which are small text boxes that display under search results. Not only does this help your page rank higher, but it also makes it more enticing for potential customers. They get a little preview of your content, which could make them more likely to click through to your page if they want to learn more.
And, applying your target keywords to your snippet helps to reinforce the search algorithm. Add a photo for even more SEO power!
2. Optimize photos and videos… and more
Speaking of photos… did you know they can be optimized as well? The same is true for videos and other types of media. Just because it isn’t text doesn’t mean it can’t be optimized! Captions, alternative text, descriptions, and even file names can be strategically populated with your target keywords to further bolster your content’s SEO position.
3. Don’t forget about mobile
Having a mobile-responsive website is more than just about aesthetics and ease of use for consumers in an increasingly mobile-dependent society. In fact, Google recently changed its SEO algorithm to prioritize mobile results. And considering that 58% of Google searches take place on mobile devices – and 87% of smartphone users conduct at least one search daily – this isn’t surprising.
Mobile technologies are solidifying their role in the future, and the search engine algorithms will adjust accordingly. It’s all about streamlining the user experience.
If all this information about SEO makes your head spin a little bit, don’t worry. Whether you feel like an SEO expert already or you’re just getting started – or you’re somewhere in between – Brieffin can help. We have all the tools you need to revolutionize your social media, digital marketing, and SEO strategy.
After 8 years, we know how much and how quickly things change. But we’ve committed ourselves to the challenge of staying on top of it all and sharing that knowledge with others.
Reach out to us, and let’s get started. Together.
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