You have probably heard about the concepts of evolution and innovation in the context of technology. Everyday life is nowadays related to the language learning of computers where communication is the main goal and the profit of the media serves the purpose of establishing a connection between the giver and the receiver of such message.
With those words to categorize the meaning that lies behind the new, it is possible to understand what campaigns for change are striving for: movement. The same movement is necessary to evolve and to re-think a concept, in this case, one of Social Media.
As human beings we have been told that we are by nature social beings, but what does the word social really mean? In terms of a concept and as a reference to try and define it, social is the capacity to relate to each other; such relation gives rise to the possibility of forming a group, connected by certain characteristics where the undeniable common ground is that of being human.
But where does Social Media start to be part of the interactions between us? When we understand the generalized use of the compound of those words social media in such instances is one of the “forms of media that allow people to communicate and share information using the internet”.
In addition to the characteristics of this communication strategy, the sharing of information allows us to become a team when it comes to the social distancing periods necessary in this world we know.
The respect of space shapes those interactions and lets us realize that it is now possible to be miles apart and still make our message heard. That opportunity to reach those who are far is a wonderful tool that we could profit as far as possible to give service by making use of the platforms currently available such as what we call Social Networks.
The challenge is that of being able to wait for being picked in a line of unlimited content and make our product stand out, this is when choosing the right communication tools comes in handy.
To name some examples we have Spotify for music artists, YouTube for video editors, WordPress for content creation, LinkedIn to connect professionals, Facebook for sharing thoughts, Twitter to give rise to debate, Instagram as a portfolio, Google to search and Email to communicate, eBay for exchange of goods, and Amazon for online shopping and streaming services, among many others.
We can of course make use of several tools to reach a wider audience but it is in the understanding of our niche public that we can come up with the perfect mix of options to reach out to them in a more impactful way.
This constant practice of “knowing how to” allows for the unconfined exercise of certain methods such as digital marketing and advertising because, as Margaret Molloy, well said, “Social media is a contact sport” and when it comes to sports practice makes perfect.
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