Our moment of bliss
Creating content for industrial companies and B2B brands, in general, requires an open mind and a willingness to be creative and try new things.
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"The power of stories to create connections between people and ideas, to convey history and values is something world leaders have been doing for a long time to motivate people to take a certain action."
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"How did an app launched in 2016 for the Chinese market find itself being mentioned in the same breath as the other major social media players like Facebook and Instagram?"
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"When done well a good organic social media strategy on Instagram can act as a place where potential customers, media members, and prospective employees can research, learn and directly engage with brands."
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"While we see new internet trends every year, the impact of the pandemic in 2020 has accelerated certain trends and given marketers new insight into user behavior."
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Updating your resume and optimizing your LinkedIn profile to meet the platform’s best practices doesn’t need to be difficult or time-consuming, here’s where to start.
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Until now, holding any large event online has always taken a backseat to the real thing. But 2020 has proved just how responsive and adaptable the virtual landscape can be and that it’s here to stay.
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Running a successful festive season campaign doesn’t happen by chance, there are several things that can be done to maximise sales, boost brand engagement, raise awareness, and achieve specific business goals.
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The simple hashtag or pound symbol has been a part of the social media lexicon for long enough that we all know what it is. But not everyone understands why exactly it gets used and that using them correctly can skyrocket your brand's social media awareness and engagement.
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The truly good brands understand that the key to branding success lies in getting key factors right. It’s these qualities that distinguish successful brands from poor ones.
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Copywriting is one of, if not the, most important element in marketing. It’s the tool you turn to when you want to get an audience to take action! Effective copywriting informs, creates awareness, and persuades a reader to do something.
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Every customer has pain points (or problems) they are experiencing and would like to solve, in some cases, they aren’t even aware of any problems that need solving.
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A portfolio is more than just a collection of your work. For creatives and non-creatives alike, a portfolio is a calling card to the outside world. It’s a way for you to showcase your abilities while sharing your story.
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Viral content: The gold standard for successful digital marketing – at least, according to marketing clients. And, probably the bane of every digital marketer's existence, who's had to manage expectations of viral content being a norm rather than the exception.
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Like fashion, most brand identities eventually reach their sell-by-dates. Trends, styles, and cultures are constantly evolving - what was hot in the '90s is probably not relevant today.
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To answer the question of whether a personal brand needs a logo it’s best to start with a question.
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On the surface, building a thriving image with the help of social media looks fairly easy. There are, after all, thousands of examples of personal brands with excellent social media profiles full of great content in every type of niche.
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We are so excited to announce our winning nomination for the Industrial Social Media Specialist of the year 2020 Spain, by Corporate Vision Magazine’s Media Innovator Awards.
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In today’s fast-paced digital era, the old saying; time is money has never rung truer. The average B2B buyer has no time for the one-size-fits-all sales pitches of the pre-technology days, or to sift through a minefield of information to find what they need.
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In an age of consumerism, fuelled by extravagant marketing and influencers, the importance of branding and social media engagement, as a differentiator, has never been more apparent.
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We’ve all heard the saying ‘people connect with people’, and for entrepreneurs and freelance professionals, this statement is especially important.
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If you’re a B2B company chances are your current online presence is restricted to your website and just one social platform. Which would make sense, because social media is for B2C companies... right?
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The next time you’re on social media take note of how quick you are to scroll past anything that doesn’t immediately grab your attention.
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There are no challenges, only opportunities. Us It no longer matters if you are a B2C company that sells directly to your customer or a big B2B corporate that sells complex industrial machinery, with the right strategy any type...
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Being in business in the connected age we currently live in and putting social media on the back burner, could mean overlooking your most effective marketing channel.
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Everyday life is nowadays related to the language learning of computers where communication is the main goal and the profit of the media serves the purpose of establishing a connection between the giver and the receiver of such message.
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"I recently heard some colleagues of mine discussing a brand they both liked, and when I enquired as to why this seemingly normal brand was held in such high regard by both of them, their answer was simply because they felt the company was authentic and transparent with their customers".
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Storytelling in marketing is nothing new, but so many brands continue to miss out on the unique capabilities that this type of communication tool can provide for their business.
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Making audiences fall in love with brands is an old marketing practice that, in the past, only a few managed to achieve.
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Like anything in business all the effort put into these steps, amounts to nothing if we don't monitor and evaluate the effectiveness of the approach and how to react to it.
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Surely you’ve heard about content calendars, content strategies, content creators, content schedulers, and the list goes on. With all the buzz around social media and digital content, it’s important to take a look behind the curtain to see what goes into making great content.
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If you ask most people what “being digital” means, some probably will answer: to be virtual, to use electronic technology or being on the internet, and while technically these answers aren’t wrong, they don’t accurately describe how it links to communication in a business sense.
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To be competitive in today’s digital market place, it’s now more important than ever to understand the impact effective social media and digital marketing campaigns can have on your brand's growth and attracting the right customers.
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All the main social media sites have strengthened and while in the beginning, the intention was on “personal” connections, the last few years of marketing and advertisement overflow on these platforms have left users asking to return to that more personal approach, but this time around… with the brands.
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Few things seem to evolve at the same rate as digital marketing and communication strategies, and there is no doubt we’ll see some big changes in how brands communicate in 2020.
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Inspiration plays an important part for us when putting together our ideas and writing them down.
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How do businesses with an inherently technical and complex offering such as those in the Engineering and Industrial fields, attract and keep the attention of audiences on social platforms, which by nature have been designed to always offer us something new, continuously fighting for our limited attention span?
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Considering the speed at which our online world changes, it seems like we’re all just doing our best to keep up. By the time we figure out that algorithm, or get our social media strategy in order, it seems like we must pivot to the next big thing. Always chasing, never able to take a deep breath and just exist where we are.
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When you think of number-crunching, you might picture accountants, data scientists, or auditors. Now, think about the smartphone that’s undoubtedly sitting not-too-far-out-of-reach.
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As technology has become more accessible and user-friendly over the past few years, the ways that we interact with the world are different than before. Sometimes called the “Do-It-Yourself” or “DIY” economy, when we need a service, we’re more likely than ever to take things into our own hands. Even if we’ve never done it before.
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Search Engine Optimization – often known as SEO – is something that has become increasingly in the forefront of digital marketing over the past years. You likely have an idea already about what SEO is.
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We’ve talked before about how LinkedIn can be an important asset when it comes to the job application. But LinkedIn isn’t the only social media profile that can help or hurt your chances of landing the job you want.
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As the digital landscape and social media continues to change, it seems like there are always new ways to use it. You may be able to think of a few brands that have an excellent, stand-out social media presence, while others take a more middle-of-the-line approach. And some companies don’t use social media at all.
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Some parts of the job search are the same as they’ve always been – like your resume and cover letter. But technological advances have led to some marked changes in how we make ourselves stand out as job candidates.
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Just as there are so many marketing “buzzwords” floating around when it comes to content – like campaigns, social media, and SEO – there are more when it comes to the essence of your business.
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When you think of the word “workshop,” many different images might come to your mind. Maybe, you take it very literally – you imagine your dad’s workshop in the garage.
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In the sea of job applications received for any given position, your resume is an opportunity to set yourself apart from the others.
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It’s 2019, and long-gone are the days of the “old” internet. The days when having a website at all was an achievement, rather than an expectation. The days when websites were designed using handwritten – hand-typed? – HTML and CSS codes.
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Yes, here we are talking about the dreaded cover letter. Just the name alone can be enough to send shivers down any job-seeker’s spine. For some reason, it seems easy to distill all the relevant information about our skills and experience into a set of clear and palatable bullet points.
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As children, one of the first things we learn is the concept of opposites. Yes and No. Up and Down. Young and Old. Short and Tall. Easy and Difficult. Soft and Hard. Simple and… Complex.
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The real voyage of discovery consists not in seeking new lands but in seeing with new eyes. Marcel Proust No matter our stories, no matter our life experiences, there’s one thing most of us have in common: we’ve all...
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There’s no good idea that cannot be improved on. Michael Eisner In last week’s blog post, we discussed some different “buzzwords” that are often associated with digital marketing. One of these words – content creation – is maybe seen...
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Do what you can, where you are, with what you have. Theodore Roosevelt What’s the difference between branding and a campaign? Or content creation and social media? The world of digital marketing is constantly evolving, meaning there are always...
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Every once in a while, a new technology, an old problem and a big idea turn into an innovation. Dean Kamen For our industrial brands – and Brieffin, as well – we utilize a variety of social media channels....
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REVISITING: INTERVIEW SESSIONS WITH WORLD CEMENT How did you come into the role and how has your position changed since the opening of your own agency? Leading an online branding project for a traditional engineering firm has been one...
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All the art of living lies in a fine mingling of letting go and holding on. Havelock Ellis In a previous blog post, I shared a story about a great social media interaction I had with a popular U.S....
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No niche is too small if it’s yours. Seth Godin Industrial engineering brands might be the last type of brand you’d expect to have a social media presence. For a long time, that was true. But back in 2012,...
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Art is a step in the known toward the unknown. Kahlil Gibran As the technological landscape continuously changes, there are more and more voices participating in the social space. Anyone with an internet connection can write and publish anything...
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Find out who you are and do it on purpose. Dolly Parton Many people have heard of the famous Myers-Briggs Type Indicator, also sometimes known as a personality test. When I was in my first year of college –...
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Awareness is like the sun. When it shines on things, they are transformed. Thich Nhat Hanh Brand awareness is sometimes seen as a marketing buzzword in the world of strategic communication. But what does it really mean? Put simply,...
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Our well-being depends on our connections with others. Matthew Lieberman It’s an age-old question: how is the technology in today’s society affecting the connections we make with others? Well, maybe it’s not age-old. The technological world we live in...
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Storytelling is the most powerful way to put ideas into the world. Robert McKee When building a brand on social media, there are lots of different things to consider. For example, our specialty is industrial brands. At first, it...
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In a gentle way, you can shake the world. Mahatma Ghandi It’s one of the many questions that professionals and job seekers ask: should you include a photo on your resume or CV? The answer, of course – like...
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True joy results when we become aware of our connectedness to everything. Paul Pearsall Social media users know the difference between a brand that engages with its consumers and one that doesn’t. Of those that engage, these social media...
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At the center of your being you have the answer: you know who you are and you know what you want. Lao Tzu The first time I learned about building a personal brand was my last year of college....
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It’s all about finding the calm in the chaos. Donna Karan We almost never listen to what our body has to say. This amazing machine that we push to the limit every 24-hour period is constantly sending messages up...
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Let’s be reasonable and add an eighth day to the week that is devoted exclusively to reading. – Lena Dunham And meditating. And breathing. – Just us. Our daily lives can become frenetic sometimes: Calendars filled with dates, calls,...
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Happiness lies in the joy of achievement and the thrill of creative effort. – Franklin D. Roosevelt Every message that we create carries an energy of its own. A power. We need to find the right avenue to get...
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Charm them with your presence as soon as they look at you. – Anna Held Social media brings an amazing opportunity to connect with our audience, making our connections better, sending messages widely… and wisely. It’s OK if the...
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Industrial social media specialists of the year 2020 - Spain