Being in business in the connected age we currently live in and putting social media on the back burner, could mean overlooking your most effective marketing channel.
“I recently heard some colleagues of mine discussing a brand they both liked, and when I enquired as to why this seemingly normal brand was held in such high regard by both of them, their answer was simply because they felt the company was authentic and transparent with their customers”.
Storytelling in marketing is nothing new, but so many brands continue to miss out on the unique capabilities that this type of communication tool can provide for their business.
Like anything in business all the effort put into these steps, amounts to nothing if we don’t monitor and evaluate the effectiveness of the approach and how to react to it.
Surely you’ve heard about content calendars, content strategies, content creators, content schedulers, and the list goes on. With all the buzz around social media and digital content, it’s important to take a look behind the curtain to see what goes into making great content.
If you ask most people what “being digital” means, some probably will answer: to be virtual, to use electronic technology or being on the internet, and while technically these answers aren’t wrong, they don’t accurately describe how it links to communication in a business sense.
To be competitive in today’s digital market place, it’s now more important than ever to understand the impact effective social media and digital marketing campaigns can have on your brand’s growth and attracting the right customers.
Few things seem to evolve at the same rate as digital marketing and communication strategies, and there is no doubt we’ll see some big changes in how brands communicate in 2020.
How do businesses with an inherently technical and complex offering such as those in the Engineering and Industrial fields, attract and keep the attention of audiences on social platforms, which by nature have been designed to always offer us something new, continuously fighting for our limited attention span?
As children, one of the first things we learn is the concept of opposites. Yes and No. Up and Down. Young and Old. Short and Tall. Easy and Difficult. Soft and Hard. Simple and… Complex.