In an age of consumerism, fuelled by extravagant marketing and influencers, the importance of branding and social media engagement, as a differentiator, has never been more apparent.
We’ve all heard the saying ‘people connect with people’, and for entrepreneurs and freelance professionals, this statement is especially important.
If you’re a B2B company chances are your current online presence is restricted to your website and just one social platform. Which would make sense, because social media is for B2C companies… right?
There are no challenges, only opportunities. Us It no longer matters if you are a B2C company that sells directly to
Being in business in the connected age we currently live in and putting social media on the back burner, could mean overlooking your most effective marketing channel.
Everyday life is nowadays related to the language learning of computers where communication is the main goal and the profit of the media serves the purpose of establishing a connection between the giver and the receiver of such message.
“I recently heard some colleagues of mine discussing a brand they both liked, and when I enquired as to why this seemingly normal brand was held in such high regard by both of them, their answer was simply because they felt the company was authentic and transparent with their customers”.