Challenges of creating great content for B2B industries

While there are many challenges in creating B2B content, such as a lack of resources, consistently publishing quality material, and effectively measuring the return on marketing investments. There is a particular challenge that requires careful consideration and stakeholder involvement to overcome.

Career advice in the midst of a pandemic

It’s difficult to find anyone whose job the pandemic hasn’t impacted in one way or another. As the fallout of Covid playings out in labor markets and workplaces worldwide, many professionals are re-evaluating their job prospects and goals.

User Experience: What Is It And Why It Matters?

User Experience What Is It And Why It Matters

UX is an ever-evolving field of design. By adopting UX fundamentals, companies can keep up with the times and learn how to best deal with users’ pain points and design solutions for them. Helping them attract and retain customers.

The Ultimate Guide to B2B Content Marketing

The Ultimate Guide to B2B Content Marketing

When done right social media can deliver incredible success to just about any business. The ability to both build and engage with an audience is extremely helpful in understanding what people are paying attention to and how they choose to interact with the content you share.

How Successful B2B Companies Use Social Media

B2B companies that actively employ a social strategy see better returns in the long run. It’s important to remember that creating an online presence is about more than short-term gains.

Why Quality B2B Copywriting Matters

B2B

B2B readers are less likely to make impulse purchases and spend more time investigating and understand the products or services they are investing in.

The magic of B2B storytelling in marketing

“The power of stories to create connections between people and ideas, to convey history and values is something world leaders have been doing for a long time to motivate people to take a certain action.”

Are B2B Brands and TikTok a good fit?

“How did an app launched in 2016 for the Chinese market find itself being mentioned in the same breath as the other major social media players like Facebook and Instagram?”

Why B2B companies need to be on Instagram

“When done well a good organic social media strategy on Instagram can act as a place where potential customers, media members, and prospective employees can research, learn and directly engage with brands.”

The ‘Virtual’ Future of Industrial Events

The ‘Virtual’ Future of Industrial Events

Until now, holding any large event online has always taken a backseat to the real thing. But 2020 has proved just how responsive and adaptable the virtual landscape can be and that it’s here to stay.

Understanding the Power of Hashtags

Hashtags

The simple hashtag or pound symbol has been a part of the social media lexicon for long enough that we all know what it is. But not everyone understands why exactly it gets used and that using them correctly can skyrocket your brand’s social media awareness and engagement.

Key Qualities Of Great Brands

The truly good brands understand that the key to branding success lies in getting key factors right. It’s these qualities that distinguish successful brands from poor ones.

Why good copywriting is vital to digital marketing success

Copywriting is one of, if not the, most important element in marketing. It’s the tool you turn to when you want to get an audience to take action! Effective copywriting informs, creates awareness, and persuades a reader to do something.

How to identify customer pain points

Every customer has pain points (or problems) they are experiencing and would like to solve, in some cases, they aren’t even aware of any problems that need solving.

How to create a professional portfolio

A portfolio is more than just a collection of your work. For creatives and non-creatives alike, a portfolio is a calling card to the outside world. It’s a way for you to showcase your abilities while sharing your story.

What makes content go viral?

Viral content: The gold standard for successful digital marketing – at least, according to marketing clients. And, probably the bane of every digital marketer’s existence, who’s had to manage expectations of viral content being a norm rather than the exception.

When should your business consider a rebrand?

Like fashion, most brand identities eventually reach their sell-by-dates. Trends, styles, and cultures are constantly evolving – what was hot in the ’90s is probably not relevant today.

Proud, Honored, and Everything in Between

Proud honored and everything in between

We are so excited to announce our winning nomination for the Industrial Social Media Specialist of the year 2020 Spain, by Corporate Vision Magazine’s Media Innovator Awards.

How to create personas for B2B companies

In today’s fast-paced digital era, the old saying; time is money has never rung truer. The average B2B buyer has no time for the one-size-fits-all sales pitches of the pre-technology days, or to sift through a minefield of information to find what they need.

Visual Branding: Why You Need It.

Visual Branding Why You Need It

The next time you’re on social media take note of how quick you are to scroll past anything that doesn’t immediately grab your attention.

The Four Biggest Opportunities in Industrial Social Media Branding

The Four Biggest Opportunities in Industrial Social Media Branding

There are no challenges, only opportunities. Us It no longer matters if you are a B2C company that sells directly to your customer or a big B2B corporate that sells complex industrial machinery, with the right strategy any type of company can find success and create a winning social media formula with a positive result. […]

Another Step in the Evolution of our Communication Style

Another Step in the Evolution of our Communication Style

Everyday life is nowadays related to the language learning of computers where communication is the main goal and the profit of the media serves the purpose of establishing a connection between the giver and the receiver of such message.

Creating a Content Strategy for Awareness Success

Creating a Content Strategy for Awareness Success

Surely you’ve heard about content calendars, content strategies, content creators, content schedulers, and the list goes on. With all the buzz around social media and digital content, it’s important to take a look behind the curtain to see what goes into making great content.

Digital Marketing: Springboard to Success

Digital Marketing: Springboard to Success

To be competitive in today’s digital market place, it’s now more important than ever to understand the impact effective social media and digital marketing campaigns can have on your brand’s growth and attracting the right customers.

Industrial Awareness: Marketing with Purpose

Industrial Awareness Marketing with Purpose

How do businesses with an inherently technical and complex offering such as those in the Engineering and Industrial fields, attract and keep the attention of audiences on social platforms, which by nature have been designed to always offer us something new, continuously fighting for our limited attention span?

Using Social Media For Visibility

As the digital landscape and social media continues to change, it seems like there are always new ways to use it. You may be able to think of a few brands that have an excellent, stand-out social media presence, while others take a more middle-of-the-line approach. And some companies don’t use social media at all.

Our Story of Industrial Branding all Through the Years

Our Story of Industrial Branding all Through the Years

REVISITING: INTERVIEW SESSIONS WITH WORLD CEMENT How did you come into the role and how has your position changed since the opening of your own agency? Leading an online branding project for a traditional engineering firm has been one of the most challenging and rewarding experiences in my career. I have to thank the Corporate […]

Falling in Love with Brand Awareness

Falling in Love with Brand Awareness

Awareness is like the sun. When it shines on things, they are transformed. Thich Nhat Hanh Brand awareness is sometimes seen as a marketing buzzword in the world of strategic communication. But what does it really mean? Put simply, it’s the a measurement of consumer consciousness or recognition of a product or company. Within that, […]

Channeling Our Content Efforts

Channeling Our Content Efforts

Happiness lies in the joy of achievement and the thrill of creative effort. – Franklin D. Roosevelt Every message that we create carries an energy of its own. A power. We need to find the right avenue to get that message out. Digital marketing is brimming with limitless possibilities for sharing and connecting with people […]

Charming Our Brand Into Likes

Charming Our Brand Into Likes

Charm them with your presence as soon as they look at you. – Anna Held Social media brings an amazing opportunity to connect with our audience, making our connections better, sending messages widely…  and wisely. It’s OK if the intention is to sell products, grow subscribers, entertain followers or sway both hearts and minds of […]