Why investing in corporate branding is essential for industrial companies
Corporations thrive when they have an identity that is distinct and recognisable.
Industrial Marketing is About to Take a Next Big Step
Augmented reality provides a unique way to engage with customers and prospects by overlaying digital information on top of the physical world.
What is Neuromarketing and What Does it Mean for the B2B Industry?
A more robust understanding of your customer will allow you to predict what kinds of behaviour you’ll see from them.
Does Social Media Make Sense for B2B Companies?
When your customers are other businesses, it’s crucial that you invite your audience to join the conversation
2022 Digital Marketing Trends From 20+ Marketing Experts
Learn what top marketers recommend for successful digital marketing campaigns in 2022.
Creating bonds through emotional branding
Create powerful emotional bonds and help your brand build customer loyalty and engagement.
How to Create an Outstanding Marketing Plan
A marketing plan can help you achieve your business goals and establish an effective strategy for growth.
The Many Hats of a Social Media Manager
Discover what it takes to succeed as a social media manager in 2022.
Signs It’s Time to Outsource Your Marketing
Signs that it’s time to outsource your marketing operations. Find out how outsourcing can improve your marketing results.
The Ultimate Guide to B2B Influencer Marketing
If you haven’t implemented influencers in your B2B marketing strategy, now is the time. Find out everything you need to know about this tactic with this guide.
How To Scale A Digital Marketing Agency
If you find yourself in a situation where you need to scale and grow your company rapidly and inexpensively, then outsourcing might be the right solution for you.
Storytelling for a more humanized industrial brand
Industrial brands that overlook storytelling are missing out on a powerful tool to create emotional connections with B2B customers.
Challenges of creating great content for B2B industries
While there are many challenges in creating B2B content, such as a lack of resources, consistently publishing quality material, and effectively measuring the return on marketing investments. There is a particular challenge that requires careful consideration and stakeholder involvement to overcome.
Understanding Social Media’s role in The B2B buying journey
B2B buying decisions are often complex and involve several different team members. It is through their connected experience that social media plays its role in the buying journey.
Career advice in the midst of a pandemic
It’s difficult to find anyone whose job the pandemic hasn’t impacted in one way or another. As the fallout of Covid playings out in labor markets and workplaces worldwide, many professionals are re-evaluating their job prospects and goals.
The Impact and Importance of B2B Influence Marketing
With the rapid adoption of social media over the last 20 years, how we access information, network, and influence each other has changed dramatically.
How to handle negative comments on social media – A B2B Perspective
How a company reacts to negative comments made in the public eye can profoundly impact public opinion and business reputation.
User Experience: What Is It And Why It Matters?
UX is an ever-evolving field of design. By adopting UX fundamentals, companies can keep up with the times and learn how to best deal with users’ pain points and design solutions for them. Helping them attract and retain customers.
The Ultimate Guide to B2B Content Marketing
When done right social media can deliver incredible success to just about any business. The ability to both build and engage with an audience is extremely helpful in understanding what people are paying attention to and how they choose to interact with the content you share.
How Successful B2B Companies Use Social Media
B2B companies that actively employ a social strategy see better returns in the long run. It’s important to remember that creating an online presence is about more than short-term gains.
Why Quality B2B Copywriting Matters
B2B readers are less likely to make impulse purchases and spend more time investigating and understand the products or services they are investing in.
Social Media for Sales Teams in the Industrial B2B world
Having a strong and professional brand presence on social media helps sales teams reduce the amount of time they spend looking for leads.
The view from the B2B content creator’s perspective
Creating content for industrial companies and B2B brands, in general, requires an open mind and a willingness to be creative and try new things.
The magic of B2B storytelling in marketing
“The power of stories to create connections between people and ideas, to convey history and values is something world leaders have been doing for a long time to motivate people to take a certain action.”
Are B2B Brands and TikTok a good fit?
“How did an app launched in 2016 for the Chinese market find itself being mentioned in the same breath as the other major social media players like Facebook and Instagram?”
Why B2B companies need to be on Instagram
“When done well a good organic social media strategy on Instagram can act as a place where potential customers, media members, and prospective employees can research, learn and directly engage with brands.”
6 B2B Social media trends we can expect in 2021
“While we see new internet trends every year, the impact of the pandemic in 2020 has accelerated certain trends and given marketers new insight into user behavior.”
The ‘Virtual’ Future of Industrial Events
Until now, holding any large event online has always taken a backseat to the real thing. But 2020 has proved just how responsive and adaptable the virtual landscape can be and that it’s here to stay.
How to run a successful festive season digital marketing campaign
Running a successful festive season campaign doesn’t happen by chance, there are several things that can be done to maximise sales, boost brand engagement, raise awareness, and achieve specific business goals.
Understanding the Power of Hashtags
The simple hashtag or pound symbol has been a part of the social media lexicon for long enough that we all know what it is. But not everyone understands why exactly it gets used and that using them correctly can skyrocket your brand’s social media awareness and engagement.
Key Qualities Of Great Brands
The truly good brands understand that the key to branding success lies in getting key factors right. It’s these qualities that distinguish successful brands from poor ones.
Why good copywriting is vital to digital marketing success
Copywriting is one of, if not the, most important element in marketing. It’s the tool you turn to when you want to get an audience to take action! Effective copywriting informs, creates awareness, and persuades a reader to do something.
How to identify customer pain points
Every customer has pain points (or problems) they are experiencing and would like to solve, in some cases, they aren’t even aware of any problems that need solving.
How to create a professional portfolio
A portfolio is more than just a collection of your work. For creatives and non-creatives alike, a portfolio is a calling card to the outside world. It’s a way for you to showcase your abilities while sharing your story.
What makes content go viral?
Viral content: The gold standard for successful digital marketing – at least, according to marketing clients. And, probably the bane of every digital marketer’s existence, who’s had to manage expectations of viral content being a norm rather than the exception.
When should your business consider a rebrand?
Like fashion, most brand identities eventually reach their sell-by-dates. Trends, styles, and cultures are constantly evolving – what was hot in the ’90s is probably not relevant today.
Proud, Honored, and Everything in Between
We are so excited to announce our winning nomination for the Industrial Social Media Specialist of the year 2020 Spain, by Corporate Vision Magazine’s Media Innovator Awards.
How to create personas for B2B companies
In today’s fast-paced digital era, the old saying; time is money has never rung truer. The average B2B buyer has no time for the one-size-fits-all sales pitches of the pre-technology days, or to sift through a minefield of information to find what they need.
What Can These 5 Branding and Social Media Quotes Teach Us?
In an age of consumerism, fuelled by extravagant marketing and influencers, the importance of branding and social media engagement, as a differentiator, has never been more apparent.
Why Every Entrepreneur Should Build a Personal Brand
We’ve all heard the saying ‘people connect with people’, and for entrepreneurs and freelance professionals, this statement is especially important.
Don’t restrict your B2B social media strategy to One Social Network
If you’re a B2B company chances are your current online presence is restricted to your website and just one social platform. Which would make sense, because social media is for B2C companies… right?
Visual Branding: Why You Need It.
The next time you’re on social media take note of how quick you are to scroll past anything that doesn’t immediately grab your attention.
The Four Biggest Opportunities in Industrial Social Media Branding
There are no challenges, only opportunities. Us It no longer matters if you are a B2C company that sells directly to your customer or a big B2B corporate that sells complex industrial machinery, with the right strategy any type of company can find success and create a winning social media formula with a positive result. […]
Why Social Media is a Great Idea for Industrial Companies
Being in business in the connected age we currently live in and putting social media on the back burner, could mean overlooking your most effective marketing channel.
Another Step in the Evolution of our Communication Style
Everyday life is nowadays related to the language learning of computers where communication is the main goal and the profit of the media serves the purpose of establishing a connection between the giver and the receiver of such message.
Creating a Content Strategy for Awareness Success
Surely you’ve heard about content calendars, content strategies, content creators, content schedulers, and the list goes on. With all the buzz around social media and digital content, it’s important to take a look behind the curtain to see what goes into making great content.
Digital Marketing: Springboard to Success
To be competitive in today’s digital market place, it’s now more important than ever to understand the impact effective social media and digital marketing campaigns can have on your brand’s growth and attracting the right customers.
Moving With the Flow of Global Digital Communication
Few things seem to evolve at the same rate as digital marketing and communication strategies, and there is no doubt we’ll see some big changes in how brands communicate in 2020.
Our Thoughts and Experiences are Here
Inspiration plays an important part for us when putting together our ideas and writing them down.
Industrial Awareness: Marketing with Purpose
How do businesses with an inherently technical and complex offering such as those in the Engineering and Industrial fields, attract and keep the attention of audiences on social platforms, which by nature have been designed to always offer us something new, continuously fighting for our limited attention span?