Industrial Awareness: Marketing with Purpose
How do businesses with an inherently technical and complex offering such as those in the Engineering and Industrial fields, attract and keep the attention of audiences on social platforms, which by nature have been designed to always offer us something new, continuously fighting for our limited attention span?
Using Social Media For Visibility
As the digital landscape and social media continues to change, it seems like there are always new ways to use it. You may be able to think of a few brands that have an excellent, stand-out social media presence, while others take a more middle-of-the-line approach. And some companies don’t use social media at all.
Our Story of Industrial Branding all Through the Years
REVISITING: INTERVIEW SESSIONS WITH WORLD CEMENT How did you come into the role and how has your position changed since the opening of your own agency? Leading an online branding project for a traditional engineering firm has been one of the most challenging and rewarding experiences in my career. I have to thank the Corporate […]
Falling in Love with Brand Awareness
Awareness is like the sun. When it shines on things, they are transformed. Thich Nhat Hanh Brand awareness is sometimes seen as a marketing buzzword in the world of strategic communication. But what does it really mean? Put simply, it’s the a measurement of consumer consciousness or recognition of a product or company. Within that, […]
Channeling Our Content Efforts
Happiness lies in the joy of achievement and the thrill of creative effort. – Franklin D. Roosevelt Every message that we create carries an energy of its own. A power. We need to find the right avenue to get that message out. Digital marketing is brimming with limitless possibilities for sharing and connecting with people […]
Charming Our Brand Into Likes
Charm them with your presence as soon as they look at you. – Anna Held Social media brings an amazing opportunity to connect with our audience, making our connections better, sending messages widely… and wisely. It’s OK if the intention is to sell products, grow subscribers, entertain followers or sway both hearts and minds of […]