The Ultimate Guide to B2B Content Marketing

The Ultimate Guide to B2B Content Marketing

When done right social media can deliver incredible success to just about any business. The ability to both build and engage with an audience is extremely helpful in understanding what people are paying attention to and how they choose to interact with the content you share.

How Successful B2B Companies Use Social Media

B2B companies that actively employ a social strategy see better returns in the long run. It’s important to remember that creating an online presence is about more than short-term gains.

Why Quality B2B Copywriting Matters

B2B

B2B readers are less likely to make impulse purchases and spend more time investigating and understand the products or services they are investing in.

Are B2B Brands and TikTok a good fit?

“How did an app launched in 2016 for the Chinese market find itself being mentioned in the same breath as the other major social media players like Facebook and Instagram?”

Why B2B companies need to be on Instagram

“When done well a good organic social media strategy on Instagram can act as a place where potential customers, media members, and prospective employees can research, learn and directly engage with brands.”

The ‘Virtual’ Future of Industrial Events

The ‘Virtual’ Future of Industrial Events

Until now, holding any large event online has always taken a backseat to the real thing. But 2020 has proved just how responsive and adaptable the virtual landscape can be and that it’s here to stay.

Understanding the Power of Hashtags

Hashtags

The simple hashtag or pound symbol has been a part of the social media lexicon for long enough that we all know what it is. But not everyone understands why exactly it gets used and that using them correctly can skyrocket your brand’s social media awareness and engagement.

Key Qualities Of Great Brands

The truly good brands understand that the key to branding success lies in getting key factors right. It’s these qualities that distinguish successful brands from poor ones.

Why good copywriting is vital to digital marketing success

Copywriting is one of, if not the, most important element in marketing. It’s the tool you turn to when you want to get an audience to take action! Effective copywriting informs, creates awareness, and persuades a reader to do something.

How to identify customer pain points

Every customer has pain points (or problems) they are experiencing and would like to solve, in some cases, they aren’t even aware of any problems that need solving.

How to create a professional portfolio

A portfolio is more than just a collection of your work. For creatives and non-creatives alike, a portfolio is a calling card to the outside world. It’s a way for you to showcase your abilities while sharing your story.

What makes content go viral?

Viral content: The gold standard for successful digital marketing – at least, according to marketing clients. And, probably the bane of every digital marketer’s existence, who’s had to manage expectations of viral content being a norm rather than the exception.

When should your business consider a rebrand?

Like fashion, most brand identities eventually reach their sell-by-dates. Trends, styles, and cultures are constantly evolving – what was hot in the ’90s is probably not relevant today.

Social Media Strategy Self Enquiry

Social Media Strategy Self Enquiry

On the surface, building a thriving image with the help of social media looks fairly easy. There are, after all, thousands of examples of personal brands with excellent social media profiles full of great content in every type of niche.

Proud, Honored, and Everything in Between

Proud honored and everything in between

We are so excited to announce our winning nomination for the Industrial Social Media Specialist of the year 2020 Spain, by Corporate Vision Magazine’s Media Innovator Awards.

How to create personas for B2B companies

In today’s fast-paced digital era, the old saying; time is money has never rung truer. The average B2B buyer has no time for the one-size-fits-all sales pitches of the pre-technology days, or to sift through a minefield of information to find what they need.

Visual Branding: Why You Need It.

Visual Branding Why You Need It

The next time you’re on social media take note of how quick you are to scroll past anything that doesn’t immediately grab your attention.

The Four Biggest Opportunities in Industrial Social Media Branding

The Four Biggest Opportunities in Industrial Social Media Branding

There are no challenges, only opportunities. Us It no longer matters if you are a B2C company that sells directly to your customer or a big B2B corporate that sells complex industrial machinery, with the right strategy any type of company can find success and create a winning social media formula with a positive result. […]

Communicating Authenticity For Healthy Engagements

Communicating Authenticity For Healthy Engagements

“I recently heard some colleagues of mine discussing a brand they both liked, and when I enquired as to why this seemingly normal brand was held in such high regard by both of them, their answer was simply because they felt the company was authentic and transparent with their customers”.

Oh, The Stories We Can Tell!

Oh, The Stories We Can Tell

Storytelling in marketing is nothing new, but so many brands continue to miss out on the unique capabilities that this type of communication tool can provide for their business.

A Little And A Lot Of Digital Marketing

A Little And A Lot Of Digital Marketing

If you ask most people what “being digital” means, some probably will answer: to be virtual, to use electronic technology or being on the internet, and while technically these answers aren’t wrong, they don’t accurately describe how it links to communication in a business sense.

Digital Marketing: Springboard to Success

Digital Marketing: Springboard to Success

To be competitive in today’s digital market place, it’s now more important than ever to understand the impact effective social media and digital marketing campaigns can have on your brand’s growth and attracting the right customers.

The Power Of Content For Connections in online Communication

The Power of Content for Connections in Online Communication

All the main social media sites have strengthened and while in the beginning, the intention was on “personal” connections, the last few years of marketing and advertisement overflow on these platforms have left users asking to return to that more personal approach, but this time around… with the brands.

Industrial Awareness: Marketing with Purpose

Industrial Awareness Marketing with Purpose

How do businesses with an inherently technical and complex offering such as those in the Engineering and Industrial fields, attract and keep the attention of audiences on social platforms, which by nature have been designed to always offer us something new, continuously fighting for our limited attention span?

It’s Time for a Change In Perspective

Considering the speed at which our online world changes, it seems like we’re all just doing our best to keep up. By the time we figure out that algorithm, or get our social media strategy in order, it seems like we must pivot to the next big thing. Always chasing, never able to take a deep breath and just exist where we are.

Your Professional Profile: Social Media

We’ve talked before about how LinkedIn can be an important asset when it comes to the job application. But LinkedIn isn’t the only social media profile that can help or hurt your chances of landing the job you want.

Making The Most Of LinkedIn

Some parts of the job search are the same as they’ve always been – like your resume and cover letter. But technological advances have led to some marked changes in how we make ourselves stand out as job candidates.

Brand vs. Identity: What’s the Difference?

Brand vs. Identity: What’s the Difference?

Just as there are so many marketing “buzzwords” floating around when it comes to content – like campaigns, social media, and SEO – there are more when it comes to the essence of your business.

What Are Brieffin Workshops?

What Are Brieffin Workshops?

When you think of the word “workshop,” many different images might come to your mind. Maybe, you take it very literally – you imagine your dad’s workshop in the garage.

Why Good Website Design is Important

Why Good Website Design is Important

It’s 2019, and long-gone are the days of the “old” internet. The days when having a website at all was an achievement, rather than an expectation. The days when websites were designed using handwritten – hand-typed? – HTML and CSS codes.

The Value of Simplicity

The Value of Simplicity

As children, one of the first things we learn is the concept of opposites. Yes and No. Up and Down. Young and Old. Short and Tall. Easy and Difficult. Soft and Hard. Simple and… Complex.

5 Important Digital Marketing Buzzwords

5 Important Digital Marketing Buzzwords

Do what you can, where you are, with what you have. Theodore Roosevelt What’s the difference between branding and a campaign? Or content creation and social media? The world of digital marketing is constantly evolving, meaning there are always new puzzle pieces to fit into a comprehensive marketing strategy. Some companies hire an expert to […]

Why Your Brand Should Be Using Hashtags

Why Your Brand Should Be Using Hashtags

Every once in a while, a new technology, an old problem and a big idea turn into an innovation. Dean Kamen For our industrial brands – and Brieffin, as well – we utilize a variety of social media channels. The type of message we focus on for each channel is different. Some social channels, like […]

Our Story of Industrial Branding all Through the Years

Our Story of Industrial Branding all Through the Years

REVISITING: INTERVIEW SESSIONS WITH WORLD CEMENT How did you come into the role and how has your position changed since the opening of your own agency? Leading an online branding project for a traditional engineering firm has been one of the most challenging and rewarding experiences in my career. I have to thank the Corporate […]

Social Media Marketing And Industrial Brands

Social Media Marketing And Industrial Brands

No niche is too small if it’s yours. Seth Godin Industrial engineering brands might be the last type of brand you’d expect to have a social media presence. For a long time, that was true. But back in 2012, we entered the social media space for our first industrial client, and we haven’t looked back […]

A Different Perspective on Brand Personality

A Different Perspective on Brand Personality

Find out who you are and do it on purpose. Dolly Parton Many people have heard of the famous Myers-Briggs Type Indicator, also sometimes known as a personality test. When I was in my first year of college – and an “undecided” major – I went to our campus career resource center to do a […]

Falling in Love with Brand Awareness

Falling in Love with Brand Awareness

Awareness is like the sun. When it shines on things, they are transformed. Thich Nhat Hanh Brand awareness is sometimes seen as a marketing buzzword in the world of strategic communication. But what does it really mean? Put simply, it’s the a measurement of consumer consciousness or recognition of a product or company. Within that, […]