Key Qualities Of Great Brands

Products are made in the factory, but brands are created in the mind.

– Walter Landor

Everyone’s definition of what a brand is, is slightly different. Ask someone what a brand means to them, and you’ll get a different answer every time. We can all agree, however, that a brand is a lot more than just its colour palette, a logo, and some creative fonts.

The truly good brands understand that the key to branding success lies in getting key factors right. It’s these qualities that distinguish successful brands from poor ones.

Below are five principles to keep in mind when thinking about branding.

Keep Things Simple

When it comes to branding, keeping it simple is important. A complicated brand message only leads to potential misunderstandings about what it is the brand does or what makes it different.

There should be no confusion around how the brand is perceived in the marketplace. Simple doesn’t mean boring as long as it’s memorable, think Netflix.

Focus On Consistency

You want your brand to be memorable, yes, but you also want people to trust it. Having a consistent image and style that you can share with people over time, helps them recognize and place your brand. Trust is built through experiences. Consistently delivering a unified brand experience, assures people of a positive outcome.

 Be Unique

The sum of all the things that separate you from your competitors. It’s not just a brand’s image that makes it unique, but its story as well. How a brand visually expresses, positions, and shares its personality makes up its unique identity. It’s this unique identity that people remember and relate to.

Continuously Build Relationships

Brands that can build relationships with their target audience can keep them coming back. Engaging with customers and analysing any feedback helps you align consumer wants with business goals. 

Focusing on relationship building is a good way to ensure long -term brand success. Good relationships mean loyal customers.

Share Stories

It’s no secret that storytelling is a powerful technique in helping people connect and build relationships. Never has it been truer than today, where most of us live in a fast-paced, digital world.

Stories are something we are hardwired to pay attention to. The secret for brands is to share stories that highlight their value, consumers that share those values will be more motivated to interact with that brand.

When used correctly these branding and marketing principles create the right opportunities for brands to create awareness and grow.

Is your business using social media’s full potential?

At Brieffin we use our expertise to unlock everything social media has to offer your business or personal brand. We use our experience in content creation, strategy and planning, and social media management to help build consistency and deliver marketing success. Let’s talk.

Our Moment of Bliss

Something soulful by Gregory Isakov. More to listen to on our Spotify Playlist.

Why good copywriting is vital to digital marketing success

“The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.”

– Leo Burnett

Copywriting is one of, if not the, most important element in marketing. It’s the tool you turn to when you want to get an audience to take action! Effective copywriting informs, creates awareness, and persuades a reader to do something. 

While effective marketing is a mixture of other essential elements like graphic design and strategy. Copywriting is what’s used to communicate with the reader while leaving a positive and lasting impression.  While good design can draw a reader in, it’s the copywriting that does the ‘motivating’ to take the next step.

Not all copywriting is the same

To be effective, copywriting has to match its medium. In situations where a reader only has a limited amount of time, like a passing billboard, to read and receive a message, the copywriting has to be clear and concise.

Other mediums, like flyers, allow for more reading time and an opportunity to write copy that entices and pursues a reader to take the desired action.

Aligning the copywriting with the type of marketing ensures its effectiveness and impact.

Copywriting vs Content Writing

While both material writing, there is a fundamental difference between content writing and copywriting. Content writing is writing that informs and shares valuable information with a reader on a specific topic.

Copywriting is text specifically tailored for marketing materials like headings, digital and print adverts, email marketing, brochures, and calls to action.

Good copy and content writing go hand in hand. Without quality copywriting good content would never get the proper attention it deserves.

Creating an image through copywriting

Differences between brands are not only limited to their logo and the colours they choose to use. Their identities are also shaped by the tone, style, and language of their copywriting.

Copywriting reflects a brand’s character as much as the visual elements of their branding. The tone of your copy should effectively communicate the values and emotions you want readers to feel.

The perception a reader has of a brand will ultimately impact their behaviour and buying habits.

Copywriting and Google

Good copywriting can also boost your SEO efforts. With search engines continually improving their algorithms, good copywriting has become a key element in allowing search engines to identify, understand, and rank quality content.

It’s important to remember that the best copywriting strikes a balance between sharing valuable content readers will want to read and being tailored towards making Google and other search engines happy.

As digital marketing’s importance in connecting with global audiences continues to rise, the importance of good copywriting will become more significant. The ability to make readers excited and curious will be crucial to inspiring action and ultimately the success of your digital marketing efforts.

Is your business using social media’s full potential?

At Brieffin we use our expertise to unlock everything social media has to offer your business or personal brand. We use our experience in content creation, strategy and planning, and social media management to help build consistency and deliver marketing success. Let’s talk.

Our Moment of Bliss

“All for you” by Stick Figure. More to listen to on our Spotify Playlist.

How to identify customer pain points

“Problems are only opportunities in work clothes.”

Henri Kaiser

Every customer has pain points (or problems) they are experiencing and would like to solve, in some cases, they aren’t even aware of any problems that need solving.

A marketer’s job is three-fold:

Firstly, to identify a customer’s true needs.

Secondly, to then help them realize these needs if they haven’t already become aware of them themselves.

And thirdly, convince them of the best solution to resolve the pain points they are experiencing (hopefully the one you or your business is offering).

Being able to effectively find and resolve customer pain points not only sets you apart from your competitors but also communicates the value you bring. Identifying the root causes of your customer’s pain points may require you to look at potential problem areas from multiple perspectives.

While each pain point is unique, they generally fall into four broad categories of pain points.

Financial pain points: Your client simply wants or needs to reduce their spending on a specific aspect of their business.

Process pain points: Internal business processes need to be improved to increase efficiency.

Productivity pain points: These are barriers to the effective use of time and being more efficient with it.

Support pain points: Identifying wherein a sales or customer journey additional support may be needed to achieve the desired goal.

But how exactly to go about uncovering your customers’ unique issues? The first thing to do is allow them to fully explain their problem and where they believe the roadblocks in their business may be.

Get feedback from sales or customer support teams. Their interactions with existing customers (and lost ones) will shed light on where pain points may lie.

Conduct surveys of existing customers to see how they feel. Viewing an experience from their perspective often shines a spotlight on a problem that was otherwise invisible from a different point of view.

Look to see what your competitors may be doing differently to you. Studying their strategies may expose flaws in yours.

Then there’s Social Media, one of the quickest and most powerful ways to check what’s being said about your products, services, and brand. Studying comments and reviews is an excellent way to identify common pain points customers are experiencing.

Once a pain point has been uncovered, it needs to be solved. And while there is no instant fix formula that can be applied. Each issue that needs to be addressed must first be fully understood, and the solution offered personalized for each customer. Not only does this show you fully understand their needs but you are the right person to trust in solving them.

Is your business using social media’s full potential?

At Brieffin we use our expertise to unlock everything social media has to offer your business or personal brand. We use our experience in content creation, strategy and planning, and social media management to help build consistency and deliver marketing success. Let’s talk.

Our Moment of Bliss

We’re closing down the week with an upbeat sound. “Sunday” by Møme, a recent addition to our Spotify playlist.

How to create a professional portfolio

You can’t use up creativity. The more you use, the more you have.

– Maya Angelou

A portfolio is more than just a collection of your work. For creatives and non-creatives alike, a portfolio is a calling card to the outside world. It’s a way for you to showcase your abilities while sharing your story.

Portfolios can be used to help boost your personal brand, share your skill set, increase your digital visibility, and most importantly attract potential clients.

Creating a portfolio that stands out while quickly and clearly sharing your expertise and value with visitors is important. First impressions count no matter what industry you’re in, it’s not only designers and creatives that get to create amazing portfolios.

Even if you work in a non-creative role, thinking outside the box can help you represent your work visually and take advantage of the way people process information.

So, what elements make up a well thought out and professional portfolio?

You & Your Work

You want to create a portfolio that shows off who you are and what you’re offering. Help clients understand what it’s like to work with you by introducing yourself, sharing your experience, personality, and background.

The work you decide to include in your portfolio has to be the right mixture of ingredients to shine. Include your best (or most successful projects, quality over quantity), and content that targets your ideal client (keep to your niche or where you want to be).

Don’t limit yourself to work projects alone, include personal projects or mock-ups. Having a mixture of content lets you showcase your skill and creativity, something all clients are looking for. 

Showcasing you and your work together is all part of building your personal brand.

Simplicity (Design and Navigation)

When it comes to portfolios ‘less is more’ really is the best. Keeping the design and layout of your portfolio clean and simple to use is important in creating a good first impression.

Categorizing (or filtering) your work makes your portfolio easier to navigate and informs clients of the different skills or areas of expertise you have. Make yourself accessible so clients know how to best contact you.  

Awards and Accomplishments

Including social proof or your track record in the portfolio helps build credibility and trustworthiness in your personal brand.

Share client testimonials, awards, and certificates. Let people know how good you really are.

Keep evolving

A portfolio is an evolving collection of your work and professional career. Search engines are always looking for fresh content and clients want to see up to date styles.

Update and change your portfolio as you grow, your goals change and your work evolves.

Creating a portfolio is an effective way to highlight your uniqueness in a sea of competition, it helps potential clients understand more about you, your style, abilities, and accomplishments.

Is your business using social media’s full potential?

At Brieffin we use our expertise to unlock everything social media has to offer your business or personal brand. We use our experience in content creation, strategy and planning, and social media management to help build consistency and deliver marketing success. Let’s talk.

Our Moment of Bliss

Enjoying a super chilly song by Tim Legend, while we are creatively inspired to just write, and write, and write. Join our playlist on Spotify!

What makes content go viral?

“The internet affords a level of relationship with consumers hitherto unfathomable.”

Lucas Donat

Viral content: The gold standard for successful digital marketing – at least, according to marketing clients. And, probably the bane of every digital marketer’s existence, who’s had to manage expectations of viral content being a norm rather than the exception.

The advent of social media has leveled the playing field, and fame and fortune are no longer an elusive enigma, reserved for an elite few. Every fame-hungry TikToker, influencer, YouTuber, and brand out there know they could be one click away from producing that magic piece of content that could garner enough views and shares to catapult them into the realms of instant stardom. And, if you’re in the business of digital marketing, so do your clients.

In the world of social media and digital marketing, everybody’s looking to trend. To do so requires cleverly crafted content with enough wit and smarts to make it go viral. Simple? Not so, according to marketing experts.

So, what does it take for content to go viral? Is there a magic formula or strategy? Does it happen by chance, or through the carefully thought-out efforts of a high-cost marketing strategy?

There is no magic formula for content virality. Viral content is so rare that most marketers agree that even the most carefully crafted, big-budget promotion cannot guarantee it – although it can go a long way to increasing your chances.

Viral content takes a dexterous mixture of deliberate planning, good strategy, clever targeting, and, wait for it…a whole lot of luck! Content virality is, after all, a game of being at the right place, at the right time.

However, if your business is not yet in a position to spend on a high-cost digital campaign, there are certain elements you can incorporate into your content to increase your chances of hitting that ever-elusive viral content jackpot! The most common elements include:

Lists and GIFs: These, according to research, are the most shared types of content on social media. So, if you can craft yourself a catchy Top 10… list, or create a punchy GIF, you’re well on your way to going viral.

Tapping into the ego: Besides lists and GIFs, social media research also suggests most of us have a little “inner-narcissist” that draws us to content we think makes us look good or clever. If your content appeals to people’s egos, they’re likely to share and make it go viral.

Emotional triggers: Content that triggers positive emotions, entertainment or amusement tends to get more shares than negative content. Humanizing your content is a great way to connect with an audience.

Shock factor: Something unexpected to shock and amaze.

Tips and hints: When people find your information useful, they’re more inclined to share with others. It taps into the ego factor, where they feel it makes them look good.

Offers: Everybody loves a freebie! If you’re giving away freebies, you can almost be assured to get a sharp increase in likes and shares.

Influencers: If you can get a good one to notice your content, go for it!

It’s important to remember that you cannot force your content or campaign to go viral, for content to truly spread beyond just your target audience and get shared by others it needs to happen organically. Keep your focus on creating good content that fits your brand and targets your audience, if it has the right mix of ingredients it might just go viral.

Is your business using social media’s full potential?

At Brieffin we use our expertise to unlock everything social media has to offer your business or personal brand. We use our experience in content creation, strategy and planning, and social media management to help build consistency and deliver marketing success. Let’s talk.

Our Moment of Bliss

A vibrant song to get our moods lifted in this new week that is just starting. “Sail Away” by Møme. Listen to this and other inspiring hits on our Spotify playlist.

When should your business consider a rebrand?

“Your brand must communicate the value that you bring to a working relationship.”

Idowu Koyenikan

When should you/your business consider a rebrand?

Like fashion, most brand identities eventually reach their sell-by-dates. Trends, styles, and cultures are constantly evolving – what was hot in the ’90s is probably not relevant today. Similarly, what may have been considered a slick, well-crafted image then, may well be seen as outdated and out of touch with modern culture. When your audience can no longer identify with what your brand represents, you know you’re overdue for a much-needed revamp.

Below are a few compelling reasons to help you decide if it’s time to shake off the old image and update your look.

New direction, new you:  Changing public perception

Most of us are familiar with the adage ‘it takes 30 seconds to make a good first impression’. Well, according to Forbes, you can cut that number down to seven seconds. You heard right – people’s impression of your business is almost cast in stone within the first seven seconds of their interaction with your brand! Your branding acts as that first seven seconds that determines whether you’re seen as an authority or follower in your industry. So, if you feel you’ve reached the proverbial glass ceiling with regards to your pricing, or might not be attracting the kind of talent you deem worthy of your brand, it may be that the image you’re putting out there, is not aligned with the image you have of your brand and business. Time to change perceptions.

You want to attract a new “fan base”

Fortunately, the need to rebrand is not always the result of some crisis or urgent need to shake off a sudden dose of negative association. Sometimes rebranding is the result of what Millennials refer to, as nice life problems. A good example being, your business doing exceptionally well, to a point where it starts to outgrow its initial audience, raising the need to expand to new demographics. Dazzling your new target audience, will require a change in thinking, and adapting your engagement to a “language” that appeals to your new audience. A “language” that can shape their perception to help them identify with your new, evolved brand, and win them over.

Your values have shifted

People change, ideas change, and so do our values. What may have worked in the past, may not work today. As the saying goes, hindsight is 20/20, and if your current branding no longer reflects your new outlook, it justifies the need to rebrand. To echo Ashley Friedlein, “Your brand is the sum total of how someone perceives your organization.” If your audience no longer identifies with the outdated values communicated by your brand, it’s time for an upgrade.

You’ve become a dime a dozen – you’re blending in with your competition

Lastly, if your industry is saturated with competitors, revamping your image may be just what the doctor has ordered to help give your business the edge it needs to stand out from its competitors and reposition itself as an industry leader.

Is your business using social media’s full potential?

At Brieffin we use our expertise to unlock everything social media has to offer your business or personal brand. We use our experience in content creation, strategy and planning, and social media management to help build consistency and deliver marketing success. Let’s talk.

Our Moment of Bliss

Warming, loungy song, by “Solar Sun” for a new Autumn day. More to listen to on our Spotify Playlist.

Do I need a logo for my personal brand?

Personal Branding is not about pretending to be a perfect person. It’s being real to the world with your flaws and fortes.

– Bernard Kelvin Clive

To answer the question of whether a personal brand needs a logo it’s best to start with a question.

Why do you think your personal brand needs a logo?

A common answer here is, “ because I need an Identity “, “ it’ll make me look credible, especially for social media ”. And while the primary function of a logo is to identity, there is a difference between a logo used by business brands, to differentiate and create separate identities for their products and services, and one representing a personal brand and reputation.

To get a logo for your personal brand just because, would not be a good reason. A personal brand can survive and succeed without a logo.

However, there is a case to be made for having a logo for the right reasons. A personal brand is a combination of your unique style, values, and beliefs, and the logo you choose to use should attract and remind audiences of your style and values. A logo forms part of your personal brand identity, it shouldn’t be what defines it.

A logo also helps you stamp your expertise in your specific niche, enhance your marketability, and through your logo design aids in helping people build an affinity towards your personal brand and you as a professional.

So, what makes a good logo? There are a few elements that determine if a logo is good or not.

Is it simple? Simple logos are quicker and easier for people to recognize. Limit the colors, fonts, and wording you use to keep the design clean and simple.

Is it relevant? Not just to your niche but to the market and time. This is why we see companies rebrand and reposition themselves over the years.

Is it unique and memorable? Your logo should grab attention while showing off your uniqueness. Having a well-designed memorable logo is a way for people to instantly connect and associate with you and your personal brand.

Is your Personal Brand using social media’s full potential?

At Brieffin we use our expertise to unlock everything social media has to offer your business or personal brand. We use our experience in content creation, strategy and planning, and social media management to help build consistency and deliver marketing success. Let’s talk!

Our Moment of Bliss

Living blissfully through music. For it, in itself, is pure inspiration. Our mindfully picked music selection to awaken the creative space inside your mind. Here. On Spotify.

Social Media Strategy Self Enquiry

“Ones vision is not a road map but a compass.”

– Peter Block

On the surface, building a thriving image with the help of social media looks fairly easy. There are, after all, thousands of examples of personal brands with excellent social media profiles full of great content in every type of niche.

But if you’ve ever tried (for an extended period of time) to run and manage a social media campaign, you would have noticed that to gain the type of following or garner the levels of engagement some successful personal brands do, takes a well thought out strategy and plan.

Without a well-defined roadmap, social media management quickly run into several common problems. Namely; content that doesn’t target their audience, content that varies in its purpose, and publishing content on an inconsistent basis. All this leads to poor results with lots of time, and probably money, invested.

So before diving into content creation, it’s always wise to take a step back and plan your approach. Whichever process you use to create your social media strategy the following points will help you not only define your vision but outline the steps it takes to get there.

What are my online communications goals?

While creating generic goals might be easy, creating specific and measurable goals that you can work towards is something every marketing expert will tell you to do. And they’re right. Document specific goals (and in what time frame) your personal brand would like to achieve them. This will allow you to narrow your focus and push forward with a clear direction. 

Who am I creating content for?

Every product or service has an idea of their ideal customer. By defining exactly who it is you are targeting you can better understand how to align your content with their needs.

You’ll be better able to answer the question, ‘Where will I find my customers and how should I engage with them?’. Having a clear notion of your ideal customer will help you find the right social media platforms suited to your personal brand and audience. Creating the right type of content for the right people is a sure way to get the attention of your target audience.

How will I get my message across?

At this point you have a clear image of who you’re sending your message to, next is deciding on the tone and voice to use in your marketing. Outlining your voice and the tone you use for different audiences and scenarios is what best shares your personality, image, and values.

Create engagement and get valuable feedback by sharing content that speaks to your audience in a format or channel they prefer.

Am I meeting my goals?

When it comes to getting insights into your social media analytics, there is no shortage of different KPIs, metrics, and reporting dashboards to review.

But knowing which ones to focus on, measure, and track is linked to your goals. Review the specific objectives you set yourself at the onset of creating your strategy and use the data that supports those targets.

Knowing when to review your goals or pivot your approach saves you time and money.

It’s important to remember that any social media strategy or content plan usually requires investment at the start. Whether it’s your time or money, the return is worth the resources. In a competitive environment, it could mean the difference between a struggling personal brand and a thriving one.

Knowing how your strategy is performing will help you make informed business decisions.

Are you using social media’s full potential?

At Brieffin we use our expertise to unlock everything social media has to offer your personal brand. We use our experience in content creation, strategy and planning, and social media management to help build consistency and deliver marketing success. Let’s talk.

Our Moment of Bliss


Personal branding is fun! This is why this 2006 “almost classic” song, “Young Folks” by Peter Bjorn and John created the perfect environment for a personal branding inspiration moment. This and more inspiring song moments are waiting on our Spotify playlist.


Proud, Honored, and Everything in Between

We love awards, especially when we get them!

Adaptation from Ben Gazzara’s quote

We are so excited to announce our winning nomination for the Industrial Social Media Specialist of the year 2020 Spain, by Corporate Vision Magazine’s Media Innovator Awards.

The digital world of social media is fast-paced and continues to evolve in ways that push us to find creative ways to turn challenges into opportunities and shift our mindsets to align with not only the times but a brand’s communication style and goals as well. This award strengthens our commitment to helping Industrial brands overcome the challenges that come with digital marketing. With a conscious strategy, well thought out content plans, and a bit of creativity we believe that any brand can enjoy social media success.

A huge THANK YOU to our awesome clients and collaborators for their trust and support! We couldn’t have done it without you and we look forward to continued success in the years to come.

Our Moment of Bliss

Because today we are in the celebration and good vibes mood, we share this super classic by Smashmouth: “All Star”!


How to create personas for B2B companies

If you aim at nothing, you will hit it every time.

Zig Ziglar

A massive 72% of B2B buyers expect personalized engagement from vendors, tailored to their needs – this, according to research by US software giant, Salesforce, titled State of the Connected Customer. Even more interesting, or perhaps unsettling for business owners, is how 76% of the customers surveyed, feel it’s never been easier to take their business elsewhere, thanks to technology.

In today’s fast-paced digital era, the old saying; time is money has never rung truer. The average B2B buyer has no time for the one-size-fits-all sales pitches of the pre-technology days, or to sift through a minefield of information to find what they need.

Today’s buyer wants customized solutions and expects you to understand and meet his needs.

So, how do you “get into” your clients’ minds to understand their needs? The simplest way is to create buyer personas, or archetypes, in layman’s terms.

Personas are detailed profiles of your ideal clients, based on your team’s combined research, and data: Designed to help you understand their needs to tailor your solutions accordingly.

Now, there are no shortcuts to creating high-value personas, but a carefully crafted profile can be invaluable to your marketing strategy. Done right, it could increase your conversions by 73%, according to Aberdeen research. To do so, you need to consider these factors:

1. Buyer demographics

First and foremost, you need a proper understanding of your buyers’ background. This includes:

  • Age
  • Gender
  • Education
  • Income
  • Geographical location
  • Interest
  • Job title and role
  • Career goals
  • Job-related challenges
  • Challenges and,
  • Necessity points

2. Their company’s DNA and what drives them

Dealing with B2B buyers often means you’re dealing with multiple decision-makers. To understand what drives your buyers, it’s imperative to have a detailed understanding of their firms, as well as the industries in which they operate.

You need to learn about:

  • Their company sizes
  • Culture
  • The average day of a typical employee
  • Reporting structure
  • Relevant decision-makers

Equally important, you need to find out about the industries the companies clients belong to, and what products or services your buyer’s firm provides for them. Bear in mind when dealing with multiple decision-makers, you’ll need to create multiple personas to help give you a better understanding of the personality traits involved.

3. Influences

These include questions about how your buyers absorb information, their preferred platforms, and sources of information. To do this, you’ll have to consider the social media platforms they use and other networks they’re on, popular keywords and language used your buyers’ circles as well as the type of publications they’re interested in. Simply put, if your buyers are all on LinkedIn, there’s no use trying to engage them on Facebook. You need to go where they are.

4. Challenges and deal breakers

Lastly, you need to learn about your buyer’s challenges, as well as those faced by his organization. The more you know about these, allows you to optimize your messages for maximum conversion.

Is your business using social media’s full potential?

At Brieffin we use our expertise to unlock everything social media has to offer your business or personal brand. We use our experience in content creation, strategy and planning, and social media management to help build consistency and deliver marketing success. Let’s talk.

Our Moment of Bliss

Another inspiring moment, with an inspiring music background. “Riverwards Stream” by Nora En Pure. Listen to this song and more on our Spotify playlist.



What Can These 5 Branding and Social Media Quotes Teach Us?

“The wisdom of the wise, and the experience of ages, may be preserved by quotation.” — Issac D’Israeli

In an age of consumerism, fuelled by extravagant marketing and influencers, the importance of branding and social media engagement, as a differentiator, has never been more apparent.

With product relevance seemingly dictated by perception more than actual value, business survival has become a game of “Survival of the Fittest Brand!”

Here are 5 quotes to help you understand the importance of branding and social media for your business:

Brand is the sum total of how someone perceives a particular organization. Branding is about shaping that perception”

Ashley Friedlein – CEO and founder of Guild

Now, unless you’re the new kid on the “novelty” block (think Uber or Airbnb), chances are, there’s plenty more where your product or services came from. Simply put; your target market is already spoilt for choice. With all the noise and information overload, who your clients pick, almost always comes down to branding. People don’t buy products, they buy the promises, expectations, values, and feelings communicated by your brand. It is up to you to shape that perception.

“Your brand is a gateway to your true work.”

Dave Buck – CEO of CoachVille

If eyes are the windows to your soul, then your brand is not only the window too, but the soul of your business. While your products and services pay the bills, branding sells what you’re offering. When consumers choose your products, their choice is influenced by what your brand promises to deliver. It is through that promise, that they identify with your true work.

“Social media will help you build up loyalty of your current customers to the point that they will willingly, and for free, tell others about you.”

Bonnie Sainsbury Founder and CEO of Social Media Smarter

The age of social media upon us! Not only is it here to stay, but has single-handedly revolutionized marketing communication – almost rendering the spray and pray approach of traditional media obsolete, with its targeted approach. After your website, your social media platforms are usually the next go-to places for clients looking to engage. How you engage with clients shapes brand perception. And, when consumers get excited about engaging with, or about your brand – that’s social media done right.

“A brand is a voice and a product is a souvenir.”

Lisa Gansky – Ex CEO and co-founder of Global Network Navigator

As mentioned before, people buy brands, not products. In the days of information overkill, the reality is, you could be sitting on the best and most superior product in your niche. If consumers can’t identify with it, quality won’t matter. Why? Because the feelings associated with your products, and the perceived needs they meet, are what they ultimately buy.

“You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.”

David Meerman Scott – Online marketing strategist

Meerman’s statement about the advantages of social media is quite self-explanatory. Besides cost-effectiveness, the modern-day consumer (a whopping 72% to be exact), according to SmarterHQ, only engage with personalized marketing. Social media’s ability to let you handpick your audience, at little or no cost, trumps any exposure traditional marketing can ever hope to offer your brand.

Is your business using social media’s full potential?

At Brieffin we use our expertise to unlock everything social media has to offer your business or personal brand. We use our experience in content creation, strategy and planning, and social media management to help build consistency and deliver marketing success. Let’s talk.

Our Moment of Bliss

Nevermind The End” by Tei Shi. One of the latest song additions to our Spotify Playlist.



Why Every Entrepreneur Should Build a Personal Brand

Don’t be scared to present the real you to the world, authenticity is at the heart of success.

Unknown

We’ve all heard the saying ‘people connect with people’, and for entrepreneurs and freelance professionals, this statement is especially important. To understand how important, we need to look at where the global freelance market is heading. According to (Peerism) Freelancers could represent 80% of the global workforce by 2030, an eye-opening estimate.

With so many people becoming self-employed, differentiating yourself from the growing entrepreneurial workforce will become vitally important when trying to attract new clients or land freelance gigs.

Building a Personal Brand is the key to standing out and being noticed. This is not just true for those that are themselves the face of their businesses, think authors, speakers, or consultants, but is equally important if you run your own business.

Which brings me back to ‘people connect with people’. An audience is more likely to be attracted to and connect with a person than a faceless brand. It’s a way for you to create impressions that customers will remember. Every action is a way for you to increase exposure.

Let’s have a look at a few benefits having a personal brand can offer:

Establish yourself as an expert and build authority.

Having a personal brand can help you position yourself as someone with expertise in your niche. This helps you build trust and a connection with your audience, and in the famous words of Zig Ziglar; “If people like you they will listen to you, but if they trust you, they’ll do business with you”.

Grow your network and gain clients.

We all know why growing our professional and social networks is a smart business move. Having a personal brand that speaks to who you are and what you stand for makes it easier for people to want to connect with you.

Premium Rates.

A personal brand separates your products or services from everything else on offer. When people see the value in your brand, they become willing to pay higher rates.

New Opportunities.

Having a personal brand can open doors and lead to new opportunities. It makes it easier for you to be found by potential clients, businesses, and the media. It also makes it easier for you to pitch yourself or your business when new opportunities present themselves.

In the future, you may decide to change your offering, sell your business, or start new ones, but your personal brand and experience will continue to evolve with you. Helping separate you from the competition as someone unique and worth talking to.

Is your business using social media’s full potential?

At Brieffin we use our expertise to unlock everything social media has to offer your business or personal brand. We use our experience in content creation, strategy and planning, and social media management to help build consistency and deliver marketing success. Let’s talk.


Our Moment of Bliss

Enjoy an inspiring “Nora En Pure” moment with “Polynesia” on our Spotify playlist.


Don’t restrict your B2B social media strategy to One Social Network

A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.

Scott Cook

If you’re a B2B company chances are your current online presence is restricted to your website and just one social platform. Which would make sense, because social media is for B2C companies… right?

Finding new clients and growing your network is important for B2B companies, but employing a social media strategy that only focuses on these points loses out on one of the key benefits of social media: Branding.

Using social media to build your brand and share your business’s story will allow you to shape your online image and attract the clients you want.

Twitter is a great example of how a B2B can communicate in real-time with its audience, answer questions, and actively participate in conversations in their industry to both inspire and educate.

To become recognized as a go-to authority for expertise on a selected area of specialization, B2B’s must share high-quality content that clients, intermediaries, and even competitors recognize as valuable. On the right social platform, this can become a powerful and viral tool in building engagement and a brand’s name.

With not all content being suitable to be shared everywhere, B2B companies need to decide on the type of content to share on their chosen platforms. Having the ability to post different types of content (think videos and curated content for Facebook, company news and professional content for Linkedin) to different channels gives B2B companies the freedom to showcase a side of their personalities and culture that would have otherwise remained hidden to both potential customers and jobseekers alike.

By creating a voice on more than just one platform, B2B’s get to benefit from the unique advantages each has to offer, which ultimately strengthens and supports the main marketing strategy by creating brand awareness and advocacy.

Is your business using social media’s full potential?

At Brieffin we use our expertise to unlock everything social media has to offer your business or personal brand. We use our experience in content creation, strategy and planning, and social media management to help build consistency and deliver marketing success.

Let’s talk!


Our Moment of Bliss

The music comes and the music stays on our “all-encompassing” Spotify playlist. Join us!


Visual Branding: Why You Need It.

If you don’t give the market the story to talk about, they’ll define your brand’s story for you.”

David Brier

The next time you’re on social media take note of how quick you are to scroll past anything that doesn’t immediately grab your attention.

Within a few seconds, a (potentially interesting or valuable) post can disappear into an endless social media stream of information, never to be seen again. With the exception of blogs, articles, and some other content types, posts shared on social media have a short-lived lifespan.

So, how then do you get people to stop, read, and engage with the content you painstakingly put out there to entice and educate your audience?

In order to take advantage of the milliseconds, it takes a person to process your post and decide whether to pause or not has everything to do with your ‘Visual Branding’.

Good visual marketing grabs attention.

Visual Branding is the introduction your business makes when meeting customers, it’s the first thing they see and evaluate your brand. This visual identity is what conveys your brand’s voice, values, and personality.

Creating visual content that appeals and influences how an audience reacts, is down to a mixture of different elements, that when blended together create your unique visual identity and brand experience.

Each and every brand has its own story, regardless of industry or niche. Sharing your brand’s history, experiences, mission, and even the voices of the people who work there create a story that helps people connect and understand your brand. Creating visual content to support your story makes it easier and more appealing to viewers.

Creating consistent visuals (using fonts, colors, materials) with a unified look, and feel across your online content, helps in building consistency, differentiates you from your competitors and aids in strengthening your reputation.

The tone of voice which you communicate through social media (and off it) is extremely important, as it helps define your personality and gives your brand a human side. Defining your tone can help you come across as fun, smart, vibrant, and empathetic.

But possibly the most important aspect of visual branding is having a clear and aligned message across all platforms. This helps people interpret your message as you intended it and makes your brand feel more dependable, recognizable, and professional.

When we design content that combines tone, look and feel, and an aligned message – we help develop experiences that shape the way customers think and interact with a brand.

Is your business using social media’s full potential? At Brieffin we use our expertise to unlock everything social media has to offer your business or personal brand. We use our experience in content creation, strategy and planning, and social media management to help build consistency and deliver marketing success.

Let’s talk!

Our Moment of Bliss.

Where would we be without our beloved music? Listen to “So Good At Being in Trouble” by Unknown Mortal Orchestra on our Spotify playlist.



The Four Biggest Opportunities in Industrial Social Media Branding

There are no challenges, only opportunities.

Us

It no longer matters if you are a B2C company that sells directly to your customer or a big B2B corporate that sells complex industrial machinery, with the right strategy any type of company can find success and create a winning social media formula with a positive result.

Industrial companies have always had the challenge of how to portray their products and services without making them seem overly complex. The good news is that they can take a few pages out of the B2C playbook and add their own twist.

It’s a good idea to first understand some of the challenges that industrial firms face before brainstorming solutions. Here are 4 challenges to think about:

#1 Sales vs Marketing

Industrial companies generally have a much longer sales cycle, with a number of people involved in the buying/decision-making process. Marketing and Sales departments need to work together to agree on the type of content that will help buyers gather information and knowledge about the company as well as products and services, through every step of the customer’s decision-making journey (awareness, consideration, evaluation, and purchase). Closing the gap between sales and marketing teams means that content is produced with a specific aim or type of customer in mind. Creating content that can inform and engage while forming the building blocks of a relationship should always be the end goal, helping turn prospects into qualified leads in less time.

#2 Creating vulnerability

Releasing the technical overcoat and showing the human side. Vulnerability is a fundamental human condition and something all humans can relate to. By tapping into this universal feeling, industrial companies can stand out from their competitors and create new connections in a way they haven’t before.

#3 Resources and consistency

Limited resources such as time, budget, and backing for content ideas are challenges industrial companies may face when trying to create high-quality content. A social media strategy is essential to successfully plan so that the available resources are used in a way that marketers can consistently share high-quality content and grow the company’s audience. Limited resources can however force companies to think outside the box or focus on a particular segment of their market.

#4 Patience and managing expectations

Good content marketing takes time. Industrial companies need time to grow their online presence and authority with the understanding that producing quality content and building relationships cannot be rushed. Setting and managing expectations early on will help align goals, limit frustration and confusion, and increase the chances of success. 

Is your business using social media’s full potential? At Brieffin we use our expertise to unlock everything social media has to offer your business or personal brand. We use our experience in content creation, strategy and planning, and social media management to help build consistency and deliver marketing success.

Let’s talk!


Our Moment of Bliss.

Moments of insight with an eclectic background. A soft tune by ddp, “Beirut by Night”, on our Spotify playlist.


Why Social Media is a Great Idea for Industrial Companies

Social media is the ultimate equaliser. It gives a voice and a platform to anyone willing to engage.

Amy Jo Martin, Founder and CEO of Digital Royalty

Being in business in the connected age we currently live in and putting social media on the back burner, could mean overlooking your most effective marketing channel. While mastering social media as a company in the industrial sector is a bit trickier, the benefits of investing time and resources into these channels are clear.

Here are 8 reasons industrial companies should have an online social presence to help build their brand and explore the benefits they could gain by developing their virtual identity.

Creating a Virtual Identity

Taking control of your companies’ online identity shouldn’t be ignored. Customers and competitors alike are all participating in online conversations. Crafting your virtual identity on social media channels helps in shaping your brand’s footprint in the eyes and minds of your audience.

Educating and Creating Authority

Creating content for industrial companies on social media calls for creativity, like many others, but these platforms provide an excellent opportunity to educate potential customers on the benefits a company’s solutions can provide. Educating and informing audiences also positions a company as a credible and professional authority, and source of information, which leads to an increase in engagement and potential leads. 

Adding the Human Touch

One area of challenge for many industrial companies is how to add the human component of the company to their technical or industrial image. Social media provides an opportunity to display that human side that would have otherwise remained hidden. Business is ultimately done between people and the less ‘corporate’ you can come across the more potential peers are likely to engage with you. By using storytelling industrial companies can begin a new conversation with their audience, one more centered around people.

Assisting With Sales

Social media may shorten the amount of time needed to close potential sales, by providing audiences with insights into different manufacturing processes, technology, or solutions you could offer them. This gives them a more informed opinion of your business and reduces the amount of time needed to educate peers or customers on your service offerings. Using social media platforms such as LinkedIn is a great way for industrial companies to find prospects and begin developing professional relationships by building trust, providing support, or answering questions.

Driving Traffic

The majority of valuable information that might be of interest to customers is usually located on a company’s website, the question is how to get them there? The content shared on social media is generally different pieces of information designed to educate, inspire or inform audiences about a company, but the ultimate goal (besides getting them to follow your social channels and engage with you) is to direct them to your website where they can be exposed to a wider and more detailed array of information that might interest them.

Keeping Your Audience Informed

Technological advancements and innovation move fast, and social media is a reliable way to stay informed about what your potential prospects or competitors might be doing. Likewise, it gives peers and decision-makers insight into the advances and new offerings your company might be launching, keeping them in the loop before you have even made contact.

Discovering More Benefits as You Grow

As your company grows on social media and you discover what works for your business, more and more benefits will present themselves.

Higher SEO rankings as a result of an active social media page. Aligning with other brands on campaigns on social media may allow you to build additional credibility in the market. Building a community online also attracts new talent, making your company an attractive option for future assets.

However, the true value of investing in social media can only be experienced in time. Like any other solid and sustainable relationship, it requires time, commitment, and clear communication. A more engaged community, better customer relationships, and access to new leads can only be obtained if social media is used in a way that educates, inspires, and engages people.

 

Our Moment of Bliss

Our thoughtful moments are always backed by inspiring music, like this corporate-meets-new-age style song “Into the Light” by Feki.  Spotify.

Oh, The Stories We Can Tell!

That’s what we storytellers do. We restore order with imagination. We instill hope again and again and again.

Walt Disney

Storytelling in marketing is nothing new, but so many brands continue to miss out on the unique capabilities that this type of communication tool can provide for their business.

Storytelling in business can be used to help break down or clarify a message that your customers will understand, remember, and possibly share with others.

That last point is especially important because a positive conversation about your brand from a trusted friend, family member, or colleague can hold a lot of weight and influence on how you view that company in the future.

Because humans are complex emotional beings, when it comes to marketing, appealing to logic and reason is in most cases only half the job. To try and create a level of trust (that grows over time with positive experience) brands can use storytelling as a way of building a relationship with their audience.

However, creating a real connection isn’t as easy as it sounds, people aren’t easily fooled by tall-tales and a questionable back story. So, it’s important to show your brand’s true colors and be authentic in the story you are telling.

As far back as we can remember people have been using stories to pass down information, but why use a story, surely, it’s just a longer route to saying what you actually want to say? While it might be longer, stories help us recall information that we may have otherwise forgotten, allowing us to piece together the underlying message and process how we feel about it.

For marketers, this is a great way for people to remember specific details about your products, services, or brand in general. Making it easier for them to recall those feelings when they see or interact with your brand.

Storytelling is about context and blending facts and feelings to hold a customer’s attention long enough to make an impression.

Creating a story that plays on the emotional side of our brains, allows brands a different way of marketing, one that shifts from a selling mindset to a connecting one and engages your audience in a way that your competitors might not be.

An important aspect to remember is that sometimes the best stories lie not with your business but with your customers and their experiences. By sharing stories that other customers will find relatable they subconsciously make a connection with your brand.

Storytelling isn’t just about words either, humans are undoubtedly visual creatures. With more and more businesses creating video content, it’s important for brands to cut through all the clutter. Creating engaging stories is the quickest way to connect, build trust, and ultimately drive sales, traffic, or interest in your business offerings.

Storytelling is also not limited to any one industry or type of business. Any brand no matter how small their niche can tell their story and capture the hearts and imaginations of their audience. With a thoughtful and consistent approach telling your story might be your best marketing weapon yet.

Our Moment of Bliss

Storytelling is not limited to anything. Music is one of the best sources of all types of stories. Today we focus on the electronic song “Over & Out (Delamare Remix)” by Sparrows, Delamare featured on our Spotify playlist.

 

Creating Bonds Through Emotional Branding

Alone we can do so little; together we can do so much.

Hellen Keller

Making audiences fall in love with brands is an old marketing practice that, in the past, only a few managed to achieve.

Competition grows exponentially and, with it, new ways and tools for marketing products and services continue emerging. And this has changed the way in which we all communicate for good.

Social networking has grown fast in the last couple of decades. This growth has forced creativity, innovation, and interaction to go a step further in the new marketing advances. Brands not only want to remain on the “top of mind”, but move further to a “top of heart” place.

Emotional branding looks for audiences to get hooked.

But why all the efforts to touch people?

People are hardwired for emotion, sentiment, passion, love. People make decisions based on feelings. Passion encourages. Love, well, let’s just say that “Love makes the world go round.” People are pushed into action when an unconscious desire is triggered by emotion.

So, what is your brand personality?

The days of delivering plain advertisements are now long gone. Customers have become harder to attract and keep, and there are way too many factors competing, bringing into the spotlight one indispensable key player for building long-term relationships: creating experiences.  

Traditional marketing and advertising practices are still an important part of the overall promotional strategy of a product or service, but combining these with emotional branding is what makes the difference in terms of reach and recognition. Telling stories that people can relate to; making them experience a feeling of bonding.

We all have learned the importance of linking brands with values.

Human emotions can be complicated, and so are the times that we are living. Technology has played a crucial role in this tireless pursuit of improving our lifestyles and creating bonds. Although we can be in touch with people all over the world at any time and any place, we have also distanced ourselves from traditional human contact. We now choose instant messaging over a phone call or a video call over a conventional face-to-face meeting. Even more so today.

Emotional stories have always been around, but the difference now is that they can be delivered instantly to people’s homes, and hands, giving brands, and people, an unmatched opportunity for bonding.

Our Moment of Bliss

Today we’re getting away with an amazing classic by “The Cure”. Listen here or there: on our Spotify playlist

 
 

Image credits: Photo by Lindsey Hogue on Unsplash

A Little And A Lot Of Digital Marketing

It’s always a good idea to sit at the fun table.

Esther Hicks

If you ask most people what “being digital” means, some probably will answer: to be virtual, to use electronic technology or being on the internet, and while technically these answers aren’t wrong, they don’t accurately describe how it links to communication in a business sense. 

So, what does “being digital” really mean for a business? The following Mckinsey & Company definition explains it perfectly.

“Being digital requires being open to reexamining your entire way of doing business and understanding where the new frontiers of value are. … At the same time, being digital means being closely attuned to how customer decision journeys are evolving in the broadest sense.”

Is content… still king?

If you are involved in marketing then there is no doubt you’ve heard the phrase, ‘content is king’. Today, this statement is truer than ever. What is changing, however, is how people on social media consume content.

With more and more content being produced and changing customer behaviors, brands are having to change the way they think about, produce and share their content on social media. All to capture a customer’s attention for long enough to make an impression on them. 

Standing out means spending more time and resources to produce content that not only appeals to your target customers but adds value and makes them feel connected to your brand. 

Does your business need to be on all social networks?

The answer all depends on where you believe your potential customers to be. Each social network has evolved over time to appeal to a specific audience for a specific purpose. The trick to deciding which platform to join depends on your business goals and the type of site-specific content you can produce.

Aligning your part of your marketing strategy with the right social platform, whether it be Facebook, Instagram, LinkedIn, YouTube or Twitter will help you connect with your target audience. Understanding where your customers are and then sharing content that is relevant, reliable and consistent will not only build trust in your brand but also cement your name in their minds as a leader in your industry.  

Real engagement takes patience

For most brands, building up customer engagement is a slow but invaluable process. Not only does positive engagement help grow your following online but it also provides businesses with direct access to customers’ insights and feedback, which are crucial to any successful marketing campaign. Cultivating genuine and meaningful conversations and replying to comments and questions all forms part of a good organic engagement strategy. It’s through real engagement that a brand can share a side of their story that’s not always achievable through traditional marketing methods. 

Is paid advertising worth it?

The honest answer is yes, for most brands leveraging the power of paid advertising on social platforms gives them access to a specific audience, enabling them to be seen and get their message across more effectively. 

Social media giants are constantly making changes to their algorithms, and in most cases making it more difficult for organic content to reach a wider audience. 

However, with most of the world’s population now on one or more forms of social platform, these changes aren’t necessarily a bad thing. With the large amounts of data, these networks collect and process, using paid advertising lets brands place the right content in front of the right audience at the right time. There are some exceptions to this of course, slower more organic engagement works better on LinkedIn where relationships are usually cultivated on a more professional level. 

Effective communication on social media takes an understanding of how to create content that grabs attention, copy that persuades, which networks will deliver the best results and how to create positive brand engagement. At Brieffin we handle the time-consuming tasks and create professional strategies that help our clients make the most of the ever-evolving social media and digital landscapes. 

Our Moment of Bliss

 Stockholm” – Atlas Genius

We can crawl or we can run towards the sun… while we listen to our wake-up-and-smell-the-coffee collection on our Spotify playlist.

Digital Marketing: Springboard to Success

“You can never go wrong by investing in communities and the human beings within them.” 

Pam Moore

To be competitive in today’s digital market place, it’s now more important than ever to understand the impact effective social media and digital marketing campaigns can have on your brand’s growth and attracting the right customers. 

Getting Started

To be effective on social media it’s vital to understand where to begin. We’ll take a look at a bird’s eye view of the main topics to consider when outlining a social media strategy. 

Before creating an account or spending money on sponsored ads, you should ask yourself:

What is my goal and why do I want to achieve it?

These may sound like unimportant questions, but giving detailed answers, will aide in helping you successfully create your social media strategy. 

Answering these and other questions upfront will make it easier to decide which direction to go when creating and scheduling content, by knowing exactly what you want your customer to think and believe about your brand, how they perceive your brand values and what action you want them to take when viewing you on social platforms, streamlines your creation process, puts you in control and delivers the best results.

Measuring Your Impact

But how to measure these results?

For some, this doesn’t always mean making a sale. Your goal could be to grow your following, drive traffic to your website or create leads for your sales team to follow up on. To fully understand how your content is performing you must set up and track various key performance indicators (KPIs).

It’s through these statistics that you will be able to see which content is yielding the best results, where your followers are coming from, what their preferences are and how they are engaging with you. Success is a moving target and KPIs keep you on the right path.

When, Where and How to Post

Deciding when, where and how often to post your content takes a bit of trial and error to find the perfect recipe. 

Why? 

Because much like getting started with digital marketing, creating a winning content schedule requires a closer look at your audience and then asking where are they from, which platforms are they using, how do they digest content (also known as audience behavior) and most importantly what time they most likely to be active. 

These behaviors will dictate how we interact with each platform. Optimizing strategies and content to reach the widest audience available to us at the right time. Your goals and audience will determine what times and how often to post on each platform. 

With the rise of social media, many content management tools have been developed to help users manage and review their content and profiles, all in one place. These tools help businesses be consistent with their content, something most audiences have come to expect. 

Budget

In recent years social media has turned the marketing world on its head. By being able to target a specific audience exactly where they are spending their time online has allowed businesses and brands of all sizes the opportunity to tap into their desired markets for far less expense than traditional marketing methods.  

While there is no perfect budget to use on social media platforms, with the right approach even a small investment can yield surprisingly big results. 

Setting the right goals, optimizing your content and sticking to budget is a sure way to succeed and make the most out of social media. At Brieffin we use our experience to help our clients navigate each of these steps, creating content and schedules that raise brand awareness through storytelling, good design, and a focused social media management approach.

For more information about how we can help your brand make the most of digital and social media marketing, contact us at connect@brieffin.com.

Our Moment of Bliss

 Sleepy Head” – Passion Pit

Take time off to smell the flowers… or listen to some creatively curated music on our Spotify playlist.

The Power Of Content For Connections in online Communication

Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution; it represents the wise choice of many alternatives.


William A. Foster

Let’s begin by understanding two important terms, Intention & Follow-through, for the purpose of this article.

Intention:
a thing intended;
an aim or plan.

Follow-through:
the continuing of an action or task to its conclusion.

Digital marketing has been around for about three decades now since the first appearance of this concept with the launch of “Archie”, the first-ever search engine. Nowadays, we don’t find people or brands asking what it is, or how to use it technically-wise, but the challenge lies in what (to create), where (to share), when (in time), and how (in purpose) of content strategy.

All the main social media sites have strengthened and while in the beginning, the intention was on “personal” connections, the last few years of marketing and advertisement overflow on these platforms have left users asking to return to that more personal approach, but this time around… with the brands.

The growth of entrepreneurship around the globe has triggered an even larger rise in this behavior, making it easier to reach out to our professional connections, family, and friends to promote that which we are committed to. Digital marketing, and social media more specifically, have made possible the creation of integrated advertising campaigns at all levels, merging the personal and the professional worlds.

We’re all in this together. People and Brands.

In this stage and age in which almost every user has developed knowledge about how social media works and what it is about, the improvement in content quality haunts us all. The relevance of doing-it-right. Content has been gaining even more importance with the over-producing and over-sharing of graphic and written media and the limitless demands placed on all these social platforms by the users globally. Demands that are placed lastly on the content producers.

Random content without intent for the sake of awareness is now seen as spam, memes have lost their humor, and videos of cats… oh well, they’re still fun to watch! But the point is that either visual or text-wise, people and brands that really commit and consider social media as a valuable tool for awareness, and connection, are working harder on their intention to deliver content that communities look forward to seeing, watching and reading.

However, the overflow of options can lead to confusion and this why the follow-through of those intentions set by digital marketing and social media strategists is even more important today.

From both a user and a marketer perspective, content purposefully delivered can help us all to make better choices. To make sure that our needs are met in our consumerist society, online and offline, at all levels.

For those times in which you feel directionless of how a social media plan could work for you and your brand, contact us and we’ll be happy to show you what our Content Creation and Scheduling packages are all about.

Our Moment of Bliss

A Shock of Heart .” – StéLouse

A powerful thought: We can change the world if we change our words and the way in which we deliver those words.

Take a moment off to doodle your next communication plan while listening to a carefully catered collection of inspiring songs from our crew on our playlist on Spotify.

Our Thoughts and Experiences are Here

Close to our Spotify playlist and an awesome cup of coffee!

We all leave a part of ourselves in every piece of content that we create and share: our thoughts, our point of view, a pinch of our personalities.

Inspiration plays an important part for us when putting together our ideas and writing them down.

Over the years, we have collected words that have inspired us to write about certain topics. Today we’re putting together fragments of some of our articles and the thoughts of those who inspired us to write each and every one of them.

Here we go.

True joy results when we become aware of our connectedness to everything.

–  Paul Pearsall

Our world has always been about connectedness, and today’s technology allows us to connect in a different way, on a larger scale than ever before. By putting in the work to streamline your social media content efforts and engage with your consumers, everyone involved is able to benefit from this new form of connection – a true online community.

– Social Media Engagement: Building a Community

Charm them with your presence as soon as they look at you.

– Anna Held

One of the challenges with social media can be how to attract your audience. Make those first connections, keep them interested and entertained. Exhausting.  But as time flies by, we will discover that the key to moving forward is keeping a steady level of quality, constancy, commitment and, well yes, charisma!

Charming our Brand into Likes

Awareness is like the sun. When it shines on things, they are transformed.

Thich Nhat Hanh

Speaking of that clear and consistent message, your brand is your message. When your brand is sleek and coherent, it creates harmony. That harmony is appealing for consumers, and strong branding gives you credibility – before you’ve even said a word.

Falling in Love With Brand Awareness

Art is a step in the known toward the unknown.

Kahlil Gibran

When sitting down to create, design, or write, there’s a decision to be made about the art’s creative direction. With so many options, choosing the most meaningful and impactful way to tell the story can be overwhelming. Along with that, especially when you’re working with your audience in mind – whether that’s your client, the consumers, or both – you have to remember that it’s possible they won’t like what you came up with. It’s opening yourself up to be in that vulnerable position.

The Art of Social Media

Simplicity is the ultimate sophistication.

Leonardo da Vinci

While it might be tempting to throw ideas against the wall and see what sticks, it’s not your best bet for brand simplification. Instead of trying to cater to different campaigns or strategies to different audiences, focus your approach and concentrate on your strongest option. The same goes for your brand’s values, attributes, personality, and other features. Decide on the essentials and focus on those – think not about everything you could do, but what you should do that fits with your desired brand image.

Simplicity has become increasingly desirable in our oversaturated digital world, but it’s perfectly achievable along with a bit of hard work. By taking inventory of your brand image, you can identify the essentials and streamline your identity to simplify. Your customers will thank you.

The Value of Simplicity

And about this new year that is just starting…

Make time to enjoy the simple things in life.

Unknown

With all this inspiration in mind, there’s no better companion than a sweet selection of music that we keep collecting on our journey.

Industrial Awareness: Marketing with Purpose

It’s not what we do once in a while that shapes our lives. It’s what we do consistently.

Anthony Robbins

How do businesses with an inherently technical and complex offering such as those in the Engineering and Industrial fields, attract and keep the attention of audiences on social platforms, which by nature have been designed to always offer us something new, continuously fighting for our limited attention span?

This is the question most companies in these sectors ask themselves but fail to give a satisfying answer to. The answer in its simplest terms is to ask, for what purpose are we putting ourselves out there. Why would we stray from our tried and tested traditional marketing methods and enter the ever-changing and fast-paced world of social media? For most companies having a presence on the world’s biggest social media sites is the missing puzzle piece in raising more awareness about their brand.

In today’s world, no marketing strategy would be complete without this vital cog in raising awareness not only about a brand’s offering but more importantly, carefully and thoughtfully creating an environment where followers can be educated and engaged.

But how to raise a brand’s presence and create an environment in which followers want to know more?

The fast-paced nature of social media means that in order to capture the attention of viewers, companies need to create content that is not only a mixture of fun, informative and thought-provoking but also quickly and easily digestible by breaking information up into small bite-sized pieces.

Winning people over has a lot to do with the perception brands project to their audience. Taking the time to analyze each social media platform to understand how best to craft content to appeal to the experiences people are looking for. By understanding how best to provide that experience, brands can create content that allows them to share their knowledge as well as their personality.

Brands that can educate, excite and participate in conversations with their audience gain an advantage in not only understanding what their followers want to know but by being able to effectively communicate their overall corporate message.

For businesses, social media is not only about selling, but it’s also about increasing the brand’s visibility. Not only for people outside the industry but especially for people in it. A good social media strategy is a brand’s secret PR weapon, allowing them to attract the interest of potential employees that recognize what the company has to offer.

By thoughtfully and consistently crafting clear and informative messages, Engineering and Industrial companies can align their online communication strategies with their corporate image, enabling them to build a truly global network by showcasing their expertise and know-how, all while building trust and confidence in their brand. Through their projects and stories, these companies can show the human side to their businesses, a big advantage over most traditional forms of marketing.

By placing the focus on building brand awareness, companies can market themselves in a truly new and exciting way.

Our Moment of Bliss

“Don’t you want to get high?” – The Love Within by Bloc Party

Slow down and join our playlist on Spotify for a spicy moment of musical bliss.

It’s Time for a Change In Perspective

No problem can be solved from the same level of consciousness that created it.

Albert Einstein

Considering the speed at which our online world changes, it seems like we’re all just doing our best to keep up. By the time we figure out that algorithm, or get our social media strategy in order, it seems like we must pivot to the next big thing. Always chasing, never able to take a deep breath and just exist where we are.

However, there certainly do come times when we feel that our content’s gone a bit stale. Or we’re not seeing the same kind of results from what we’ve been doing in the past. It is finally time for a change. But where to start?

Sometimes, all it takes is a change in perspective. It doesn’t mean you need to overhaul everything you’ve ever done. Maybe make a few tweaks here and there. And rather than looking at it from a “I-have-to-do-this” perspective, look at it as an opportunity for growth. Reframing your mindset in a more positive way can make a big difference.

So when it’s time to change your perspective regarding your marketing or content efforts, here are a few areas to consider.

1. Let your research guide you

In last week’s post, we discussed the power of insight. The analytics about our websites, social media activity, and other content provide use with valuable information that can be used in our favor. This information can help us learn from our past and guide our future. Any additional research you’ve done about your target audience or market trends can help in a similar way. When you make strategy decisions, you can feel confident that they’re backed up by hard, solid facts.

2. Focus on the important things

No matter how much you consider changing, make sure not to let your brand evolve into something you’re not comfortable with. It’s usually a good idea to keep the heart of your brand identity the same – you can always refine it to help it resonate further, but don’t turn it into something totally new. No matter how much your strategy ends up changing, it’s generally best to keep a consistent message to reinforce brand identity and recall for your audience.

3. Have fun along the way

Although you’re using research to back you up, and you’re staying true to the heart of your brand, it’s important to remember to have fun. Not everything goes perfectly the first time, or even the second or third time. Flexibility, agility, and a “roll with the punches” attitude will get you far, whether it’s in revamping your marketing strategy or in different aspects of life. Learn to embrace the unexpected and laugh along the way, and you’re guaranteed to find little moments of bliss.

A change in perspective or an adjustment in mindset. Or even someone to bounce ideas off of. If you’re looking for a partner in your marketing strategy, we’re here. Let’s work together to breathe new life into your brand.

Our Moment of Bliss

“Now you got the whole of the world at your feet.” – Charlie Cunningham (Minimum from Lines)

Join our playlist on Spotify and accept the bright ideas floating around your mind.

Your Professional Profile: Social Media

Do not hide your light for fear of what others may think of you. Let it shine and be a reflection of what is possible.

Kristi Bowman

We’ve talked before about how LinkedIn can be an important asset when it comes to the job application. But LinkedIn isn’t the only social media profile that can help or hurt your chances of landing the job you want.

While LinkedIn is the most-utilized social media website for recruiters to use during the hiring process, it’s far from the only one. 92% of companies are using social media profiles to help with hiring decisions, but 66% use Facebook and 54% use Twitter. Certainly, others use Instagram as well.

Maybe you’ve heard it before: you want to be sure to clean up anything that you wouldn’t want a future employer to see. Whether that’s removing certain photos from your college days, or deleting shared posts or memes that don’t reflect your very best. At the very least, make sure your profile is on private if you aren’t able to go through and remove everything.

Afterwards, try logging out of your account and taking a look as if you were a stranger. What image are you presenting? What message are you sending?

However, just as social media can work against you, it can also work for you. If you have a public or semi-public profile that showcases your personality or passions or professional image, consider keeping it available for future employers to see. It’s a way for them to get a look into who you are, before they even bring you in for an interview.

If you feel the message you’re sending is a positive one, there’s no reason to hide it away. In fact, perhaps the hiring manager – or CEO – will find something on your profile that they relate to. Or really intrigues them. Or maybe, they love your creativity. This could actually give you a leg up on the competition.

As with many things in life, it’s about finding the right balance. We have to be aware of the things we post online, because as many of us have heard – “The internet is forever.” Being conscious of our social media habits is a way of looking after ourselves and making sure nothing from our past inhibits our future.

And once you’ve struck that balance, remember to multiply it by the number of social media profiles you have. It’s not enough to have a stellar LinkedIn profile, though this is probably the most important one from a career perspective. But sharing that same, coherent message across different platforms, you present the most consistent version of who you are. And consistency is a highly sought-after trait.

Does any of this sound familiar? It should – because we are talking about personal brands (again)!

Your personal brand is how you can share your uniqueness with the world, in a professional, consistent manner. In a way that showcases your distinct experiences, skills, talents, and dreams. Across multiple platforms. All tied together with great content and design… and a pretty bow on top.

When you’re ready to get started, we’re here.

Our Moment of Bliss

Time races on, you’ve just gotta keep on keeping on.” – First Aid Kit (My Silver Lining from Stay Gold)

Join our playlist on Spotify and relax into our curated selection of songs to spark creative inspiration.

Making The Most Of LinkedIn

The difference between ordinary and extraordinary is that little extra.

Jimmy Johnson

Some parts of the job search are the same as they’ve always been – like your resume and cover letter. But technological advances have led to some marked changes in how we make ourselves stand out as job candidates.

One of these big changes is the digital portfolio. Rather than bringing a paper folder to an interview, applicants can make an impression on hiring managers as soon as they apply. By attaching a link to an email, they can share a summary of their work digitally – allowing hiring managers to make quicker decisions on who to invite back for an interview.

But equally important, these days, is having a strong LinkedIn profile. As the world’s largest professional networking site, LinkedIn has secured its status as the place to be for job searchers, recruiters, and hiring managers alike. According to Hootsuite, 30 million companies have profiles on LinkedIn. And despite a stagnant number of new users on social media platforms like Facebook and Twitter, LinkedIn continues to grow year over year – with two professionals signing up for LinkedIn every second.

So, why is it so popular?

Essentially, a LinkedIn profile is like an interactive resume. It’s not limited to one or two physical sheets of paper, so you can add more detail. (My LinkedIn profile includes some of my less-relevant jobs – like when I was a waitress in college, though that definitely doesn’t make the cut on my official resume.) When you list a company as your employer, it becomes a live, codified link that is clickable for anyone seeking more information. And like a digital portfolio, you can upload samples of your work or important projects and display them on your profile as well.

If you’re looking for a job, LinkedIn is a good place to start. Three million jobs are posted on LinkedIn every month. Some of them, you can apply directly through LinkedIn with the click of a button. And not only will LinkedIn recommend jobs you may be interested in, but you can also utilize your network to help make connections within your desired companies.

Even if you’re not a job seeker, it’s a good way to stay in touch with industry trends and others in your network. You can join any number of specialty groups based on your profession or interests, which may even lead to new opportunities. Additionally, LinkedIn hosts its own blog publishing platform, allowing any user to blog about any topic they wish. You never know how far that post could reach!

At Brieffin, we want to help you take your professional image to the next level.

Whether you’re looking for website development, personal branding, resume design and writing, or even spicing up your LinkedIn profile, we’re here. For you.

 Our Moment of Bliss

“The whistling wind is on my mind, but I don’t mind.” – The Vernes (Hrglass from Yr of the Rat)

Join our playlist on Spotify and become an open channel for creativity. Namaste.

Brand vs. Identity: What’s the Difference?

Your brand is what other people say about you when you’re not in the room.

Jeff Bezos

Just as there are so many marketing “buzzwords” floating around when it comes to content – like campaigns, social media, and SEO – there are more when it comes to the essence of your business.

Brand and identity are two words that often seem to be used interchangeably. However, we’ll discuss some key differences between the two that indicate the different purposes they serve.

Brand

Brand is sometimes a “catch-all” term that is used in many different ways. When you think of your favorite logos, you might identify those as brands. But brands are actually much more intangible. A brand is the emotional relationship between a business and its consumers.

In a saturated marketplace, consumers are looking for a reason to connect with one company/product over another – and that’s where the company’s challenge is to set itself apart. One way this frequently happens through a strongly-developed story that resonates with its consumers, thus establishing a unique position in the market.

All of this together creates the essence of a “brand.” Take a look at our highlighted quote above by Amazon Founder Jeff Bezos. A brand is not what you say about yourself – a brand is what your customers say about you.

Now, let’s look at how this compares to identity.

Identity

Identity is also a word that is sometimes used in a variety of ways. But just like brand, it has a specific way it should be applied when discussing a marketing strategy.

Remember what we said about brands – they’re intangible. And here we have the first key difference between brand and identity. Identity is tangible. Identity is something you can see, touch, or hear. Whereas a brand is something you feel.

Since your brand is what others say about you, your identity is everything you do to influence those perceptions. In reality, much of this comes down to design. From colors, fonts, logo, graphics, video, product packaging, web design and more, these are all aspects of identity.

When you take all these distinct elements and create a unifying, coherent image across all fronts, that’s identity. And the identity is used to tell your story – to create that emotional resonance with your consumers.

Brand + Identity

As you can see, brand and identity are two separate but equally important components of any company’s image. Together, they make up a consistent voice that compels consumers to feel connected – through both the tangible and intangible aspects.

Our Moment of Bliss

“Let loose your glow, come settle down, settle down.” – Oh Wonder (Technicolour Beat from Oh Wonder)

Join our playlist on Spotify and allow calm to be your primary state of being this week.

What Are Brieffin Workshops?

Teaching is the greatest act of optimism.

Colleen Wilcox

When you think of the word “workshop,” many different images might come to your mind. Maybe, you take it very literally – you imagine your dad’s workshop in the garage. Or maybe, your mind takes you to a boring work meeting that you’re forced to attend with your co-workers, while your more important tasks pile up. Or maybe you think of something else entirely.

So when we at Brieffin say that we offer workshops for social media/digital marketing – as well as personal branding – you might not know exactly what we mean by that.

Here’s how one dictionary defines it:

A workshop is a period of discussion or practical work on a particular subject in which a group of people share their knowledge or experience.

The way we see it: workshops are an opportunity for an interactive, hands-on learning experience in which all participants are fully engaged in pursuit of a common goal. Workshops can be useful in almost every area of life, and social media and personal branding are no different.

At Brieffin, we’re passionate about sharing our knowledge and experience with others because we remember the challenges we faced when we were just getting started.

Since 2012, we have years of experience in the design, creation, and distribution of online content, organic and sponsored, for brands and personal brands. And now, we’re able to offer workshops in these same areas in the hopes of inspiring and empowering others.

Social Media

Purpose and awareness are two words that perfectly match the mission of an effective online communication plan: Creating thoughtful messages for audiences, with the purpose of building knowledge and perception of the brand, thus raising awareness.

We’ll work together to develop a customized strategy for you and your brand. By taking factors such as purpose, target audience, frequency and timeline, and KPIs into consideration, we can recommend a content plan and the best social media platforms to meet all your needs. And later, we’ll provide you with all the necessary tools to track the success of your strategies.

Since the birth of social media, it’s never stopped changing, and it probably never will. But rather than allowing this fact to discourage us, we embrace it. We have to continue learning, evolving, and tackling the challenges that come our way. And we’re excited to have you on this journey with us.

Personal Branding

Personal branding is a buzzword that seems to have only popped up in the past few years, though the act of personal branding is long-established – whether we had a word for it, or not. Either way, it’s one of our other specialties.

Personal branding is all about turning the essence of you – your skills, your experiences, your passions – into a distinct professional image. We already think you’re pretty great, and we want the world to see that, too!

A personal brand includes obvious topics like your resume, but it may extend even further than that. A robust personal-brand presence includes consistency across multiple digital touchpoints, which could include a website/portfolio, blog, a logo, social media, your LinkedIn profile, and even search engine optimization.

Get in contact with us!

With our workshops, we come to the meeting prepared with an agenda, materials, topics of discussion, our knowledge and experience, and an open mind and heart to listen to our clients.

We know the importance of face-to-face contact – whether that’s in person, or over video conference. If you’re interested in scheduling a call with us, send us an email to connect@brieffin.com and we’ll be in touch.

Our Moment of Bliss

“If you come to find out who you are… may you find out, may you find out who you are.” – Kevin Morby (Parade from Still Life)

Join our playlist on Spotify and breathe – allow yourself to feel collected and calm.

Why Good Website Design is Important

Creativity is a combination of discipline and childlike spirit.

Robert Greene

It’s 2019, and long-gone are the days of the “old” internet. The days when having a website at all was an achievement, rather than an expectation. The days when websites were designed using handwritten – hand-typed? – HTML and CSS codes. The days when the idea of visiting a website via mobile phone was completely unthinkable.

Now, things are totally different. Good web design – including appealing visual design, a strong user interface/user experience design, and responsiveness – is crucial to the success of any company, brand or personal brand, or business. 

But if you’re not convinced, here’s a list of four reasons why good web design is something you’ll want to aim for.

To make a good impression

When your customer visits your website, what is the first thing they’re going to see? Within just a few seconds – maybe without even scrolling – they’re going to make a judgment about your brand. It might not necessarily be a fair assessment, but it’s going to happen. So it’s important to be prepared.

According to a study by Adobe, consumers prefer to look at something that is beautifully-designed, rather than looking at something plain. With an uninspiring designed website, customers may be more likely to leave the page.

To build trust

It’s harder for an audience to want to trust a brand if a website isn’t mindfully done. As we’ve discussed in prior blog posts, most people still seek and crave human connection, even though we’re living in the online world. A clean, well-designed, updated website gives an important insight into the type of brand you are.

Your website can even serve as the first contact when it comes to customer service. It’s important to make your audience feel welcome when visiting you online.

To increase SEO

Search engine optimization – SEO – has become increasingly important over the years. If brands want to capitalize on the search engine algorithms, then it’s essential to create, and index, website content accordingly. Even the little things, like including photos and tagging information in the right way, can make a big difference.

It all comes down to visibility. Web design can be challenging – though it’s a bit more manageable with content management platforms, and good practice of SEO fundamentals are what can really help your website get a step ahead in the search engine algorithm game.

To stay competitive

Even if you’re skeptical about all these other reasons listed above, there’s one more that might make you think twice: good website design is essential if you’re planning to keep your brand or business competitive in your industry. The truth is that your competitors might already be working on designing the latest, greatest website.

With more than 1.5 billion websites online, why should audiences spend any of their time on websites that don’t offer a thoughtful experience? You can probably remember times when you’ve been searching online, and for whatever reason, you didn’t like or trust the website you were on. (Maybe you were on your phone and it wasn’t mobile-friendly.) What did you do? You probably left the page in search of the next website that met your needs. Good web design will keep your audience from doing the same thing to you.

We know web design isn’t easy, especially with the never-ending changes and evolutions in the technological landscape. At Brieffin, our digital marketing focus has led us to a wealth of experiences in the web design space. We are proud of the websites we’ve created in cooperation with our clients over the past years.

If you’re looking for a partner to help you achieve your website design goals, we’d love to chat with you – so reach out to us!

Our Moment of Bliss

“Leave what’s heavy, what’s heavy behind.” – Birdtalker (Heavy from One)

Join our playlist on Spotify and release any resistance while moving into the present moment.

The Value of Simplicity

Simplicity is the ultimate sophistication.

Leonardo da Vinci

As children, one of the first things we learn is the concept of opposites. Yes and No. Up and Down. Young and Old. Short and Tall. Easy and Difficult. Soft and Hard. Simple and… Complex.

In the technology age, we tend to think complex is better. Last week, the newest models for the iPhone were announced – the iPhone 11 and iPhone 11 Pro. One of them has THREE cameras. And even though the phones aren’t officially launched for a few more days, and even though the vast majority of us have 1-2 year-old phones that work perfectly fine, the pre-orders for the new models are rolling in.

Why? Is it really because we feel a deep need in our souls for our phones to have three cameras? For a few people, maybe. But for many others, it’s more about having the latest and greatest. It’s about saving ourselves from possible FOMO (Fear Of Missing Out). It could even be about the perceived status associated with having such a fancy, complicated technological gadget. The answers might be different for everyone.

In some ways, it might be logical to come to the conclusion that complex is better than simple. Think back to your first mobile phone. If it was like mine, it could only make basic phone calls. Now, each of us is the owner of a tiny, powerful computer that fits in our back pocket. And it may or may not have THREE cameras. It seems like everything is trending toward complexity.

However, simplicity and complexity don’t necessarily need to be opposites – at least, I don’t think we need to pick one or the other.

Think about the reason why certain complexities exist: it’s because we want life to be simpler for ourselves. The complexity exists because we want to do less work – making our own jobs simpler. The iPhone 11 Pro has three cameras because we want to have professional-quality photos without becoming professional photographers.

It’s worth bearing in mind: Simple doesn’t always mean basic, and complex doesn’t always mean advanced.

When thinking about consumers, studies have shown that people actually want simplicity. There’s a lot of value in simplifying your messaging, especially as the online space becomes more crowded with more competing voices.

According to research  by design consultancy firm Siegel+Gale in their 2017 Global Brand Simplicity Index, “brands that embrace simplicity tend to enjoy increased revenue, brand advocacy and engagement.”

They found that 64% of consumers would pay more for a simple experience, while 61% would recommend a brand which has a clear proposition that saves them time.

“Simplicity, in these terms, refers to the entire customer experience and can mean anything from providing concise product information, intuitive website navigation or a quick and easy transaction process.” (Medium)

It’s not about offering less, but making what’s offered more accessible, more intuitive, and more user-friendly. So, when it comes to your brand – regardless of your industry – how are you able to accomplish these directives?

Consider these topics when simplifying your brand:

1. Visual identity

Take stock of all your visual communication assets. What fonts, colors, shapes, icons, textures, logos are you using? Then ask yourself whether they’re all truly necessary. By identifying the assets that truly represent your brand the best, you can increase harmony and decrease the disconnect.

2. Portfolio/services

Have you ever heard the phrase, “Jack of all trades, master of none”? It basically means someone who knows something about a lot of different topics but isn’t an expert at any of them. Another opportunity for simplification in a business is in portfolio/services. Maybe your brand has evolved from where it was when you first started, or maybe you now focus on a specific product offering. By discarding the extras, you’re able to streamline your brand and attract customers who know exactly what they can expect from you.

3. Content/campaign strategy

While it might be tempting to throw ideas against the wall and see what sticks, it’s not your best bet for brand simplification. Instead of trying to cater different campaigns or strategies to different audiences, focus your approach and concentrate on your strongest option. The same goes for your brand’s values, attributes, personality, and other features. Decide on the essentials and focus on those – think not about everything you could do, but what you should do that fits with your desired brand image.

Simplicity has become increasingly desirable in our oversaturated digital world, but it’s perfectly achievable along with a bit of hard work. By taking inventory of your brand image, you can identify the essentials and streamline your identity to simplify. Your customers will thank you.

As always, we at Brieffin are here to help if you need any assistance in the brand-identity-designing process. Just reach out to us, and we’d love to partner with you to achieve your brand goals.

Our Moment of Bliss

“Where’s your heart? Play your favorite record and maybe we can relate more.” – Kitten (Memphis from Memphis)

Join our playlist on Spotify and breathe into the coming week ahead. Namaste.

5 Important Digital Marketing Buzzwords

Do what you can, where you are, with what you have.

Theodore Roosevelt

What’s the difference between branding and a campaign? Or content creation and social media? The world of digital marketing is constantly evolving, meaning there are always new puzzle pieces to fit into a comprehensive marketing strategy.

Some companies hire an expert to handle all or part of their digital marketing, like we do social media for our industrial clients (and we love it!). Others might handle all of it in-house. And others still might be interested in learning more, in order to feel that they’re taking a fully hands-on approach to their marketing.

No matter which category you fit into – or maybe it’s a different one altogether – we wanted to provide a refresher on some of these common digital marketing buzzwords.

Branding

Branding is what your company or product looks like in the eyes of your customers. As we say, “your brand is your message.” Your brand is the message that you’re sending out into the world.

Think about your own favorite brands. What images pop into your mind? More than just physical features of the product being offered, branding can also be about an emotional connection. What words do you associate with the brand? How does it make you feel? What does your association with the brand say about you as the consumer?

When you create your brand strategy, you’re breathing life into your product or business. You’re establishing its personality, its likes and dislikes, its values, and more. While other aspects of your company may change with the seasons, your branding should be less temporary. It should only become stronger and more consistent with time.

Content Creation

This one may be the biggest buzzword of the past few years. And how can it not be, given the influx of Instagram influencers who call themselves “content creators” as their job titles? Regardless of whether you find that to be superficial, content creation is very much a legitimate need for many businesses, and a crucial part of a comprehensive strategy.

Almost anything we consume is considered to be content. How-to articles, news articles, blogs, gifs, memes, social media posts, YouTube videos – that’s all content. And the point of this content is to have someone reading, watching, or interacting with it.

That’s where the need for content creation comes in. When brands are able to create meaningful content for their consumers, they’re more likely to bring that consumer to them, rather than needing to go looking for them. Good content has the ability to gain repeat visits from those consumers, and it accomplishes another important goal: building trust with the target audience.

Campaigns

Remember how during the branding section, we mentioned that some aspects of marketing are more temporary? Well, campaigns were one of those temporary things. Simply put, a campaign is generally an activity outside of your daily marketing tasks with a fixed timeframe that aims to accomplish specific goals.

Whether it’s a new product launch, a contest, or just a new perspective on the brand, campaigns generally seek to augment customer interaction with the brand, bolster brand awareness and positive impressions of the brand, and convert new leads.

One recently memorable campaign was U.S. feminine hygiene brand, Always. Using the hashtag #LikeAGirl, they got the world talking about their campaign as they endeavored to change the negative connotation of this phrase into a powerful mantra. You can learn more about how their campaign got started, and find out the numbers behind the campaign’s success.

Social Media

Facebook. Twitter. Instagram. Snapchat. Pinterest. LinkedIn. YouTube. Tumblr. Reddit.

At Brieffin, we’re firm believers in the power of social media. It’s a great way for brands to magnify reach, enhance relationships, and exchange knowledge with others. But we’re on the topic of definitions today, so let’s stick to what social media actually is.

Since “social media” was added to the Merriam-Webster Dictionary in 2011, let’s see what they had to say:

social media (noun): forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos)

Long definition short, it’s where users go to share content they’ve created with each other. And of course, brands entered this space long ago. There’s a lot of outreach that can be done on social media, but you have to remember: consumers want human connection.

SEO

Can you remember the last time you Googled something? (We’ll guess it was probably today.) Now, can you remember the last time you went to the 10th page of search results? What about the fifth page? The second?

And here we have in essence the importance of SEO, or search engine optimization, for your brand or business – no matter how amazing your content is, if it’s not showing up as close to the top as search results as possible, you’re not going to get the consumer engagement you want.

When you create an SEO strategy, it’s all about keeping the almighty Google in mind. Google arranges its search results with a very specific algorithm. It takes into account your keywords, but not only that – your snippets, your images, and even your site speed! Even if you have the best keywords in the world, your site won’t rank highly if it’s slow.

There are many ways you can improve your search engine optimization. From hiring a professional, to taking advantage of the tools your content management platform offers, SEO is something worth investing in.

At Brieffin, we understand that these topics can be confusing or even overwhelming, but they don’t have to be. We’re always here if you need us.

Our Moment of Bliss

“Kid, you gotta take it into your own hands.” – Magic Bronson (Fences from Wildlife)

Join our playlist on Spotify and reconnect with your childhood space. Namaste.

Why Your Brand Should Be Using Hashtags

Every once in a while, a new technology, an old problem and a big idea turn into an innovation.

Dean Kamen

For our industrial brands – and Brieffin, as well – we utilize a variety of social media channels. The type of message we focus on for each channel is different. Some social channels, like Twitter, are where we focus on a high volume of information. Others, like Instagram, are great for sharing visual content, like photos and videos.

But no matter the platform – whether it’s one of these, or even LinkedIn, lately – you’re likely to see one thing in common: the presence of hashtags.

The hashtag got its start on Twitter, back in 2007. A social technology expert named Chris Messina is credited for inventing it when he posted this Tweet:

When Messina shared his idea with Twitter founder Evan Williams, Williams didn’t really care for the idea. He doubted it would be very popular.

But the uses and popularity of hashtags grew. 12 years later, there are 125 million hashtags used every single day.

So why should brands use hashtags? Though some may see them merely as a gimmick, we believe hashtags provide value when used with good judgment. Here are 5 reasons why brands should be using hashtags.

1. To create community

Just as Messina intended in his Tweet containing the original suggestion, hashtags are very efficient when used for a group. In fact, for many of my college courses, we would have a class hashtag listed on our syllabus along with the professor’s office hours and the course textbook name. When my classmates and I would use that hashtag – such as “COMM441” – it was a way for us to share interesting thoughts or information related to the class, with each other. It gave us a group identity in a social space.

2. To help your target audience find you

Hashtags have evolved beyond a way to identify groups. Now, they serve another very important purpose: they are basically their own version of a search engine. Since hashtags are links, clicking on a hashtag on any social channel will bring the user to a new page showing all the recent posts with the same hashtag. Or, they can simply type the hashtag into any search field – even Google! When your brand is using the right hashtags, it makes it easy for the people who are interested in that hashtag to find you. You don’t even have to go looking for them!

3. To build excitement

Maybe your brand wants to announce a new promotion, product, contest, or campaign. The perfect hashtag can go a long way to generate buzz as you share the news with your audience. That hashtag can ensure consistency with your messaging. Even more than that, you can encourage your audience to use the same hashtag – to share their feedback or even enter the contest. Not only are you building excitement, but also fostering the sense of community (just like in #1.)

4. To improve engagement rates

Everyone is looking for the magic formula that improves engagement. It turns out, hashtags might be part of that formula. According to a study by Linchpin SEO, Tweets with hashtags receive twice as much engagement as Tweets without hashtags. While there are varying opinions and statistics on the exact number of hashtags that works best, it can depend on industry and audience. Brands should experiment to find that perfect number.

5. To build connections within your industry

Most of us know the power of networking, and surprisingly, hashtags can even be good for that! Using the same hashtag as others in your industry can lead to connections made – especially in niche industries. Also, it’s quite common for industry events or conferences to have an “official” event hashtag. (Like #METEC2019, which we recently attended.) Make sure to include it while sharing content from the event, and there’s a good chance you’ll be able to meet and connect with others in attendance, even if just virtually.

Looking for more advice about navigating the ever-evolving world of social media? Get in contact with us, and we’ll be happy to connect and point you in the right direction.

Our Moment of Bliss

“I need to wake up and learn things today.” – Goth Babe (Sunnnn from Pacific II)

Stop by our playlist on Spotify and enjoy a moment of bliss with our work/inspiration music selection.

Our Story of Industrial Branding all Through the Years

REVISITING: INTERVIEW SESSIONS WITH WORLD CEMENT

How did you come into the role and how has your position changed since the opening of your own agency?

Leading an online branding project for a traditional engineering firm has been one of the most challenging and rewarding experiences in my career. I have to thank the Corporate Marketing team at Loesche GmbH for their invaluable support and their complete devotion to making this project a reality, and the Management of Loesche GmbH for trusting us completely to represent and promote the Loesche brand worldwide on social channels.

Online branding requires a series of skills to foster the image of a brand in a professional manner while keeping the content relevant and interesting. In addition to having knowledge of the fundamental marketing concepts, I would highlight creativity, time management, decision-making, curiosity and fast learning to keep up with the constant updates on social networking user experiences, market knowledge, brand’s culture, products, and services knowledge, data interpretation, and SEO tactics, among the skills that I consider to be the most relevant for successfully developing online branding campaigns on social media platforms. These platforms are focused on delivering experiences to their users in a leisurely manner, so claiming a spot on each of these platforms is a demanding task that puts our creativity to the test day after day, in order to keep the followers engaged with the brand.

After four years as the in-house social media manager of Loesche GmbH, I had the possibility to open my own online branding agency in Madrid, Brieffin Consulting, and only one year after we were able to offer an integration of online branding services within our portfolio, in collaboration with our team partners. As part of this amazing opportunity, we continued to manage the social media activities for the Loesche brand as external consultants, and eventually, we were able to work with other companies from the industrial market such as A TEC Group, Refratechnik Group, and PrimeTec. [Edited]

As external consultants, we have worked with companies having backgrounds ranging from food to leisure, to technology, to digital agencies, but all through these years we have become closely identified with companies featuring industrial backgrounds, mixing the technical and human experience aspects to establish industrial personalities.

Social media is a constantly changing phenomenon, and the online scene is now very different to what it was in 2014. How have you responded to changes in approach to online platforms and the introduction of new ones? Has your focus changed?

The approach of delivering relevant and helpful content, being consistent and being accessible by opening new channels of communication, has remained over the years. The changes have come in terms of tools and networking strategies, adapting and growing alongside the evolution of the social networks and the new experiences and solutions that each one of them offers.

Although new social networking alternatives appear, the major ones have solidified over the years, offering a reliable place where communities can grow steadily and feel comfortable. This allows for a brand to focus their efforts on the experiences that they wish to create for their communities and to offer specific values.

However, as online branding consultants, we need to keep up with the online marketing trends and stay on top of any changes to improve the promotional and networking experiences of brands and their online communities, developing new ideas, and always being ready to tackle new challenges.

Extract from the interview published on World Cement “World Cement Interview: Loesche – part one”.

Social Media Marketing And Industrial Brands

No niche is too small if it’s yours.

Seth Godin

Industrial engineering brands might be the last type of brand you’d expect to have a social media presence. For a long time, that was true. But back in 2012, we entered the social media space for our first industrial client, and we haven’t looked back since.

In the beginning, it certainly wasn’t easy. With the continually shifting technological landscape, it seemed like a new social media platform was popping up every month. After getting a handle on those, the next step was deciding WHAT to share. Our clients already had plenty of interesting and informative content available on their websites: photos, technical brochures, presentations, videos, news, press releases, career opportunities, and more.

Little by little, with trial and error came experience. Seven years later, we’ve become more confident in our digital marketing and online branding strategies for our clients. But social media has never stopped changing, and it probably never will. We’re ready to keep learning, keep evolving, and keep tackling the challenges that come our way.

When considering social media for industrial brands, keep the following topics in mind.

Different platforms, different strategies

On social platforms like Facebook and Instagram, it’s all about visuals. With Facebook, we also focus on the stories, trivia, and human-interest aspect of our brands. We want our community members to be involved in the experience. Twitter, on the other hand, is where we really focus on sharing technical information. We can connect with other companies in the industry and answer questions from our customers. For this reason, we often focus on Twitter with a high level of communication every day. We’ve also got touchpoints on other platforms such as YouTube and SlideShare, where our clients can share very technical information for engineers or clients of their own.

Magnifying reach

An important aspect of any type of marketing campaign is identifying the target audience and the message. After that, we can focus on actually reaching that audience. Social media is one of the best ways to broadcast a message directly to a selected audience – and much of the time, it’s completely free! On top of that, it’s easy to track and quantify the metrics of how well a certain post or campaign is performing. With access to this data, marketers and brands can receive valuable insight to audience attitudes, feelings, and behaviors. From there, messages can be reinforced or re-adjusted.

Enhancing relationships

Connection is an essential part of the human experience. That doesn’t change just because we start talking about a relationship involving a brand. With social media, the brand is able to change from an “it” to an “us” – which includes the people who make the brand, as well as the people who engage with it.  Not only that, brands have a way to listen to and learn from their customers in real time. It’s an opportunity that shouldn’t be ignored. Brands can offer better and enhanced user experiences from their products and services, thanks to the live feedback from the target audience.

Exchanging knowledge

What better way to stay on top of market trends than being a part of the conversation? By following and engaging with others in the same industry, brands on social media can get front-row access to what’s happening elsewhere. It’s a great way to keep on top of industry trends. Not only that, but there can be a high-quality information exchange with consumers. We mentioned before that we often share very technical content with our followers on platforms such as Twitter. When they ask us a question, we as the social media managers may not necessarily be able to answer right away – we need to call in an expert. But once that expert does respond with the answer, the customer walks away with new industry knowledge and (hopefully) a reinforced positive image of the brand.

Social media marketing – no matter the industry – is so much more than just spamming your followers with links and endless self-promotion. It should be a conversation, carefully thought-out; an investment of time and effort.

Whether you’re a beginner looking for a place to start, or just looking for a more hands-on approach to your digital marketing strategy, we can help. We offer coaching and consulting services, to exchange our own knowledge with others and build a stronger community of social media marketers.

Let’s find your communication destiny – together.

Our Moment of Bliss

“One day, you will find how to be rogue.” – Cobra Man (Rogue from Toxic Planet)

Join our playlist on Spotify and step out of your comfort zone. Even for a day.

A Different Perspective on Brand Personality

Find out who you are and do it on purpose.

Dolly Parton

Many people have heard of the famous Myers-Briggs Type Indicator, also sometimes known as a personality test. When I was in my first year of college – and an “undecided” major – I went to our campus career resource center to do a few tests that could hopefully help to provide me with some clarity. One of these tests was the Myers-Briggs.

While some discount its accuracy – or even usefulness – it’s still the most widely-administered personality test that exists. And whether or not it’s totally accurate, doesn’t actually matter. We’re just going to talk about it in a way that’s fun and could potentially give us something new to think about.

When you take the MBTI, the classic result format is something like INTJ or ESFP. Test-takers are grouped into one of two categories for each of the four “digits.”

First: I (Introversion) or E (Extroversion)

Second: N (Intuition) or S (Sensing)

Third: T (Thinking) or F (Feeling)

Fourth: J (Judging) or P (Perceiving)

Most recently, when I took the test, I was allegedly an ENFJ. But looking at the acronym, even knowing what all of the individual components mean, does that really tell you anything about my personality?

A newer development in the Myers-Briggs world is the website, 16personalities.com. It rounds up each of the 16 possible results into a tangible personality – not just an unhelpful string of letters. Nearly 200 million people have taken the test via this platform.

My result: “The Protagonist.” According to 16personalities, protagonists are “charismatic and inspiring leaders, able to mesmerize their listeners.” My sister is an ENFP – “The Campaigner,” and campaigners are “enthusiastic, creative free spirits, who can always find a reason to smile.”

The website breaks it down into four subgroups with four personality types in each:

Analysts

  • Architect – INTJ
  • Logician – INTP
  • Commander – ENTJ
  • Debater – ENTP

Diplomats

  • Advocate – INFJ
  • Mediator – INFP
  • Protagonist – ENFJ
  • Campaigner – ENFP

Sentinels

  • Logistician – ISTJ
  • Defender – ISFJ
  • Executive – ESTJ
  • Consul – ESFJ

Explorers

  • Virtuoso – ISTP
  • Adventurer – ISFP
  • Entrepreneur – ESTP
  • Entertainer – ESFP

Having a concrete title for each personality type definitely tells you more than just the four letters. You can also dig into more information about each personality type’s strengths, weaknesses, workplace habits, relationships, and more.

Now switching gears… let’s talk about it from a brand perspective.

At Brieffin, we believe that personality is an extremely important part of any brand. It’s the magic dust that brings your brand to life. Finding a way to humanize your brand will make it relate to your customers. They’re looking for connection. “What is your brand personality?” is a great question to ask yourself when evaluating your brand’s humanity.

The idea of these 16 personality types can be a different angle when looking at, or trying to determine, your brand’s personality.

Even with just the brief descriptions of each type, you start to get an idea of who that “person” is. Those who identify as the Logician, for example, are “innovative inventors with an unquenchable thirst for knowledge.” And the Entertainer is someone who is “spontaneous, energetic, and enthusiastic. Life is never boring around them.”

From a consumer perspective, can you think of any brands that fit the above profiles, in your opinion?

As you read all 16 profiles, which ones stand out to you? Which ones resonate with who your brand is, or who you want it to be?

Even if you already feel that you have a strong brand personality, choosing one of the 16 types and reading the additional information may inspire you to look at your traits or messaging from a new perspective.

If you’re not sure, an interesting idea might be to actually take the test, and answer how you think your brand would answer – or how you’d want it to answer. Getting that result back can tell you a lot about how your brand interacts with the world, what your brand values, how your brand processes information, and how it reacts to different situations. These are all definitely human traits, but that’s what we want to do – bring humanity to your brand.

When it comes to the result – whether you distinguish it for yourself, or let the test do the work – it’s important to remember that there is no such thing as a right or wrong type. Just like people, every brand has a unique set of characteristics; strengths and weaknesses, likes and dislikes. The goal here, is not to be boxed in by any results, but to be empowered with the knowledge of seeing your(brand)self from a new angle.

Our Moment of Bliss

“Don’t concern myself with all of the lives I might’ve had.” – K.Flay (I Like Myself (Most Of The Time) from Solutions)

Join our playlist on Spotify and breathe in and out. Namaste.

Falling in Love with Brand Awareness

Awareness is like the sun. When it shines on things, they are transformed.

Thich Nhat Hanh

Brand awareness is sometimes seen as a marketing buzzword in the world of strategic communication. But what does it really mean?

Put simply, it’s the a measurement of consumer consciousness or recognition of a product or company. Within that, there are multiple levels to brand awareness. First, is the product or company recognized by its name? If not, it’s lacking brand awareness. If so, it’s a step in the right direction. The next question: what qualities or characteristics are being associated with the brand? What are the defining aspects that are easy for consumers to recall?

In some historical cases, the level of brand awareness has been so strong that the brand name of a certain product has replaced the generic term.

“Can you pass me a Kleenex?”

“Why do you have a Band-Aid on your finger?”

“I can’t find my Chapstick.”

Despite being part of our everyday language, Kleenex, Band-Aid, and Chapstick are actually just industry-leading brand names for generic products – facial tissues, adhesive bandages, and lip balm, respectively. Generally, these “generic trademarks,” as they are called, actually go against the trademark holder’s intentions, though it represents market dominance or monopoly.

Okay, so these are extreme cases. Brand awareness doesn’t always have to – and rarely does – go that far. Even if you aren’t aiming to be the next Velcro (which was also originally a brand name!), you should still strive for brand awareness – whether that’s business or personal.

When considering your brand awareness strategy, keep the following things in mind:

A differentiated message will help set your brand apart from its competitors. What about your brand is special? If your brand doesn’t have anything distinctive to offer, there’s no reason for your target audience to remember it. Find your niche and make your unique claim. This helps prevent market confusion when your customers know exactly what you alone can offer them.

When consumers know what you’re offering, they’re more likely to go straight to you for their product needs, rather than researching other brands. It’s like a shortcut through the decision-making process, which can sometimes be stressful. With a strong brand and clear and consistent message, you’ll become front-of-mind for consumers – that’s your number one goal.

Speaking of that clear and consistent message, your brand is your message. When your brand is sleek and coherent, it creates harmony. That harmony is appealing for consumers, and strong branding gives you credibility – before you’ve even said a word. For this reason, you’re more likely to be viewed as trustworthy by your target audience. And according to HubSpot: “In a world where consumers rely on extensive research and others’ opinions before making a simple purchase, brand trust is everything.”

Social media is one useful way to increase brand awareness, regardless of your industry. Whether you’re an industrial engineering brand like many of our clients, a small business owner, or anything in between, you can use social media as a tool to help create recognition.

We’ve previously posted here about the benefits of a strong social media presence. Not only is it something that virtually every brand can use, it also can help create a strong community. This community can become a base of your most devoted customers, who may be quite outspoken in their loyalty. After they’ve made that bond with your brand, they’re unlikely to waver from it. The consumer loyalty aspect is another key feature of a brand-awareness creation.

If you’re interested in developing a comprehensive brand awareness campaign, we at Brieffin are here to be your partners on that journey. We invite you to learn about our roadmap and philosophy for designing your unique strategy that gives your brand the WOW! effect you’re looking for.

“Awareness is like the sun. When it shines on things, they are transformed.” When your brand exists without awareness, it’s in the dark – unknown, unseen, unspecified. Bringing awareness is the special ingredient that transforms the anonymous into the familiar.

It’s time to fall in love with brand awareness.

Our Moment of Bliss

“Breathe in and out and go easy.” – WHY? (Easy from The Wild Honey Pie Buzzsession)

Join our playlist on Spotify and breathe in and out. Namaste.

Human Connection in a Technological Society

Our well-being depends on our connections with others.

Matthew Lieberman

It’s an age-old question: how is the technology in today’s society affecting the connections we make with others?

Well, maybe it’s not age-old. The technological world we live in today is constantly evolving, and at a faster pace than ever before. So in decades past, most of us didn’t even realize we’d ever be asking this specific question.

As a late millennial, I’m old enough to remember dial-up Internet, but it also feels like it was forever ago. The majority of my tech-related memories involve more modern developments, such as social media and – of course – mobile phones.

At the beginning of the shift, I was a preteen using AOL Instant Messenger to send chats tHaT lOoKeD lYkE tHiS to my middle school classmates. And for some reason, we also liked chatting to the AIM Bots. (Hi, SmarterChild and MovieFone.) The idea that technology had advanced to a point where insentient “beings” could understand and respond to us humans in real-time was interesting and exciting.

But all of the things that have changed in the last 10-15 years, one of the biggest might be the attitude toward doing just that: talking to bots. As much as we can recognize how far technology has come, and as much as we recognize that we’re online, we’d still almost always rather talk to a human.

How many times have you called a customer service line, only to receive a list of automated options? Or the robotic voice on the other side asks you to explain your issue, as it “listens” and attempts to direct you to the correct department?

Or what about when you engage in an online chat with a business – and you can just tell that it’s a robot talking to you? (And no matter how many times you ask, “Are you a real person?” you just don’t believe them?)

There’s nothing more frustrating than trying to get in contact with an actual person, especially if you’re already contacting customer service because you’re having some sort of issue with their product.

While businesses may feel that it’s in their best interest to streamline their helplines by employing these types of strategies, it often has the opposite effect when it comes to gaining and retaining consumer trust.

In fact, 88% of consumers say that “talking to a person” is their preferred method of seeking customer service (GetApp). It’s not just because it’s often faster and easier than talking to a bot. It’s because humans crave social connection. And because they’ll always trust a human more than a robot.

And while your consumers know that you’re a brand, they are still able to form emotional connections with it. They want authenticity. They want openness. They want inspiration.

Humans have always needed connection – in every society, through every period of time – and that hasn’t changed just because we’re living in a digital world.

The only thing that has changed is the ability for that connection to happen in a lot of different ways.

So when it comes to your brand, here are some questions you can ask yourself to evaluate its humanity:

What is your brand’s personality?

Why should consumers feel connected to you?

What type of interactions will you have with your consumers via social media platforms?

What is your tone and style, since the interactions aren’t face to face?

What type of community are you creating?

How are you acknowledging your consumers as individuals?

What story are you telling?

How are you being authentic?

How are you being true to your values?

If you’re feeling stuck or could use a little help, we at Brieffin are here. With mindful planning and consulting, we’ll support you as you take important steps to put the best version of your brand forward to connect with the world.

Our Moment of Bliss

“Never thought I’d find love and peace of mind.” – Merk (Ash & Sand from Swordfish)

Join our playlist on Spotify and reconnect with your childhood space. Namaste.

Creating Your Personal Brand

At the center of your being you have the answer: you know who you are and you know what you want.

Lao Tzu

The first time I learned about building a personal brand was my last year of college. My communication-department senior seminar class was focused on preparing us for the “real world.”

How to write resumes. How to prepare ourselves for the full-time job that is job-seeking. How to stand out. How could we stand out?

You could undoubtedly teach an entire course on personal branding alone, but I got more than a few takeaways from my class. I was inspired to redesign my resume – unafraid, for the first time, to use pops of color and infographics – and ordered a stack of custom-branded thank-you cards.

With my purple accents and clean, sans-serif font, I hoped to portray a little bit of my personality to my potential employers. And this was the first time I’d ever learned that this was okay.

After a few years and spending time in the branding industry, it’s clear steps like those are crucially important. At the same time, they only scratch the surface.

The word “brand” itself can sometimes be seen with less-than-positive connotations. In an era where social media has transformed into more than just human-to-human interactions, there are of course examples of brands trying to connect with consumers and missing the boat completely. These can give off an air of inauthenticity.

But your personal brand is another matter entirely. The best part about it is that it’s 100% YOU. As a positive, creative person with so much to offer to the world, you can’t possibly be anything other than authentic.

Showing your personality is not the professional faux-pas that most of us were taught to believe at one point or another. Personal branding is about turning the essence of you – your skills, your experiences, your passions – into a distinct professional image.

So you can start with the resume – don’t worry, we can help you! But a robust personal-brand presence includes consistency across multiple digital touchpoints: a website/portfolio, blog, a logo, social media, and even your LinkedIn profile and bio.

When starting to think about your personal brand, here are some questions you can ask yourself:

What is my passion?

What is my story?

What are my values?

What 3 words would I want to be associated with?

Who do I want to attract?

What can I offer?

What differentiates me?

Am I following my bliss?

What message do I want to send?

As we say here at Brieffin: Your brand is your message. People will encounter your brand before they ever meet you. This is your opportunity to send them a message. What do you want that message to be?

It’s a lot to think about, to be sure.

But this isn’t something you have to do alone. Personal branding just so happens to be one of our passions, and if you need us – a lot or a little – we’re here.

Our Moment of Bliss

“Calm down, now stop and breathe a second; go back to the very beginning.” – Glass Animals (Agnes from How To Be A Human Being)

Join our playlist on Spotify and breathe for a second. Namaste.

Channeling Our Content Efforts


Happiness lies in the joy of achievement and the thrill of creative effort.


– Franklin D. Roosevelt

Every message that we create carries an energy of its own. A power. We need to find the right avenue to get that message out.

Digital marketing is brimming with limitless possibilities for sharing and connecting with people both personally and professionally.

Some of us, however, find this wealth of options a bit overwhelming at times, leaving us unable to relish the online social experiences to the fullest. Burning us out.

When using social media as a means for branding and promotion, there is always uncertainty about how to work around a plan that won’t come off as compulsive, but steady enough to have a nice flow.

How much is “too much”?
How little is “too little”?

There is no standard formula for every case. Every profile, every page, every user has a unique rhythm.

We are pulled in many directions with an unstoppable stream of information being shared. Specializing is always an option.

The style of each social network helps us to come up with a formula specially created for each piece of content and its goal. We can create an environment, a landscape, for our specific stories.

Not everything needs to be everywhere.
Sometimes less is more.

We can feel lost at times. Where to start? What will work better here, or there? The truth is you never really know until it’s done. Social networking is about cooperation, feedback, action and reaction. Our audiences and communities will show us the way.

Being fully aware of this fact is how our experiences improve. It’s about producing, placing and receiving. Finding the ideal balance.

Our Moment of Bliss

“Do you remember when we were young. Life was so simple and we just had fun”. – The Wild Wild (When We Were Young from the EP Kids)

Join our playlist on Spotify and reconnect with your childhood space. Namaste.

 

 

 

 

 

 

 

 

 

 

Charming Our Brand Into Likes


Charm them with your presence as soon as they look at you.


– Anna Held

Social media brings an amazing opportunity to connect with our audience, making our connections better, sending messages widely…  and wisely.

It’s OK if the intention is to sell products, grow subscribers, entertain followers or sway both hearts and minds of readers to a cause, our ability to encourage any of these actions comes from the effort and level of intentness that we put into our daily, or weekly, content design.

One of the challenges with social media can be how to attract your audience. Make those first connections, keep them interested and entertained. Exhausting.  But as time flies by, we will discover that the key to moving forward is keeping a steady level of quality, constancy, commitment and, well yes, charisma!

So how do we bring about the results we desire? Every brand is a small world, and their products, services, visions and stories differ from one to the other.

Bring that charm into the content!

One thing to keep in mind is that it should always be 100% unique to your brand, aligned with the values, ideas, the products and services.

But before audiences start to feel bored, or over informed, storytelling your way into their hearts can be the sweepstake! It changes the conventional into a whole new experience.

Stories are always more fun, don’t you think?

Here’s an idea: make an intention to rely on gentle planning, to reach that path. if it doesn’t work the first time, just try again. No one expects us to be perfect or hit the jackpot every time. The care, time and effort that we put in genuinely created content, is what will count in the end.

Our Moment of Bliss 

“Keep exploring, seek and find. You know you might surprise yourself”. Jack Garratt (Surprise Yourself from the album Phase)

Join our playlist on Spotify and unleash your creativity! Namaste.

 

 

 

Industrial social media specialists of the year 2020 - Spain