Common mistakes B2B content creators make

Common mistakes B2B content creators make

The rise of content marketing shows no signs of slowing down. But, with so much content available, creators who don’t produce helpful, engaging, and high-quality content will miss out on potential leads.

Challenges of creating great content for B2B industries

While there are many challenges in creating B2B content, such as a lack of resources, consistently publishing quality material, and effectively measuring the return on marketing investments. There is a particular challenge that requires careful consideration and stakeholder involvement to overcome.

User Experience: What Is It And Why It Matters?

User Experience What Is It And Why It Matters

UX is an ever-evolving field of design. By adopting UX fundamentals, companies can keep up with the times and learn how to best deal with users’ pain points and design solutions for them. Helping them attract and retain customers.

The Ultimate Guide to B2B Content Marketing

The Ultimate Guide to B2B Content Marketing

When done right social media can deliver incredible success to just about any business. The ability to both build and engage with an audience is extremely helpful in understanding what people are paying attention to and how they choose to interact with the content you share.

How Successful B2B Companies Use Social Media

B2B companies that actively employ a social strategy see better returns in the long run. It’s important to remember that creating an online presence is about more than short-term gains.

Why Quality B2B Copywriting Matters

B2B

B2B readers are less likely to make impulse purchases and spend more time investigating and understand the products or services they are investing in.

The magic of B2B storytelling in marketing

“The power of stories to create connections between people and ideas, to convey history and values is something world leaders have been doing for a long time to motivate people to take a certain action.”

Are B2B Brands and TikTok a good fit?

“How did an app launched in 2016 for the Chinese market find itself being mentioned in the same breath as the other major social media players like Facebook and Instagram?”

Why B2B companies need to be on Instagram

“When done well a good organic social media strategy on Instagram can act as a place where potential customers, media members, and prospective employees can research, learn and directly engage with brands.”

Understanding the Power of Hashtags

Hashtags

The simple hashtag or pound symbol has been a part of the social media lexicon for long enough that we all know what it is. But not everyone understands why exactly it gets used and that using them correctly can skyrocket your brand’s social media awareness and engagement.

Why good copywriting is vital to digital marketing success

Copywriting is one of, if not the, most important element in marketing. It’s the tool you turn to when you want to get an audience to take action! Effective copywriting informs, creates awareness, and persuades a reader to do something.

How to create a professional portfolio

A portfolio is more than just a collection of your work. For creatives and non-creatives alike, a portfolio is a calling card to the outside world. It’s a way for you to showcase your abilities while sharing your story.

What makes content go viral?

Viral content: The gold standard for successful digital marketing – at least, according to marketing clients. And, probably the bane of every digital marketer’s existence, who’s had to manage expectations of viral content being a norm rather than the exception.

Social Media Strategy Self Enquiry

Social Media Strategy Self Enquiry

On the surface, building a thriving image with the help of social media looks fairly easy. There are, after all, thousands of examples of personal brands with excellent social media profiles full of great content in every type of niche.

How to create personas for B2B companies

In today’s fast-paced digital era, the old saying; time is money has never rung truer. The average B2B buyer has no time for the one-size-fits-all sales pitches of the pre-technology days, or to sift through a minefield of information to find what they need.

Visual Branding: Why You Need It.

Visual Branding Why You Need It

The next time you’re on social media take note of how quick you are to scroll past anything that doesn’t immediately grab your attention.

Communicating Authenticity For Healthy Engagements

Communicating Authenticity For Healthy Engagements

“I recently heard some colleagues of mine discussing a brand they both liked, and when I enquired as to why this seemingly normal brand was held in such high regard by both of them, their answer was simply because they felt the company was authentic and transparent with their customers”.

Oh, The Stories We Can Tell!

Oh, The Stories We Can Tell

Storytelling in marketing is nothing new, but so many brands continue to miss out on the unique capabilities that this type of communication tool can provide for their business.

Creating a Content Strategy for Awareness Success

Creating a Content Strategy for Awareness Success

Surely you’ve heard about content calendars, content strategies, content creators, content schedulers, and the list goes on. With all the buzz around social media and digital content, it’s important to take a look behind the curtain to see what goes into making great content.

A Little And A Lot Of Digital Marketing

A Little And A Lot Of Digital Marketing

If you ask most people what “being digital” means, some probably will answer: to be virtual, to use electronic technology or being on the internet, and while technically these answers aren’t wrong, they don’t accurately describe how it links to communication in a business sense.

The Power Of Content For Connections in online Communication

The Power of Content for Connections in Online Communication

All the main social media sites have strengthened and while in the beginning, the intention was on “personal” connections, the last few years of marketing and advertisement overflow on these platforms have left users asking to return to that more personal approach, but this time around… with the brands.

It’s Time for a Change In Perspective

Considering the speed at which our online world changes, it seems like we’re all just doing our best to keep up. By the time we figure out that algorithm, or get our social media strategy in order, it seems like we must pivot to the next big thing. Always chasing, never able to take a deep breath and just exist where we are.

Why Invest In A Social Media Manager?

Why invest in a social media manager

As technology has become more accessible and user-friendly over the past few years, the ways that we interact with the world are different than before. Sometimes called the “Do-It-Yourself” or “DIY” economy, when we need a service, we’re more likely than ever to take things into our own hands. Even if we’ve never done it before.

Using Social Media For Visibility

As the digital landscape and social media continues to change, it seems like there are always new ways to use it. You may be able to think of a few brands that have an excellent, stand-out social media presence, while others take a more middle-of-the-line approach. And some companies don’t use social media at all.

Brand vs. Identity: What’s the Difference?

Brand vs. Identity: What’s the Difference?

Just as there are so many marketing “buzzwords” floating around when it comes to content – like campaigns, social media, and SEO – there are more when it comes to the essence of your business.

What Are Brieffin Workshops?

What Are Brieffin Workshops?

When you think of the word “workshop,” many different images might come to your mind. Maybe, you take it very literally – you imagine your dad’s workshop in the garage.

Why Good Website Design is Important

Why Good Website Design is Important

It’s 2019, and long-gone are the days of the “old” internet. The days when having a website at all was an achievement, rather than an expectation. The days when websites were designed using handwritten – hand-typed? – HTML and CSS codes.

The Value of Simplicity

The Value of Simplicity

As children, one of the first things we learn is the concept of opposites. Yes and No. Up and Down. Young and Old. Short and Tall. Easy and Difficult. Soft and Hard. Simple and… Complex.

Personalizing Your Digital Marketing Strategy

Personalizing Your Digital Marketing Strategy

The real voyage of discovery consists not in seeking new lands but in seeing with new eyes. Marcel Proust No matter our stories, no matter our life experiences, there’s one thing most of us have in common: we’ve all had someone play the role of a coach in our lives. Maybe it was an actual […]

5 Ways Your Brand Can Create Content

5 Ways Your Brand Can Create Content

There’s no good idea that cannot be improved on. Michael Eisner In last week’s blog post, we discussed some different “buzzwords” that are often associated with digital marketing. One of these words – content creation – is maybe seen as the biggest enigma. It’s such a broad term, that it can be difficult to pin […]

5 Important Digital Marketing Buzzwords

5 Important Digital Marketing Buzzwords

Do what you can, where you are, with what you have. Theodore Roosevelt What’s the difference between branding and a campaign? Or content creation and social media? The world of digital marketing is constantly evolving, meaning there are always new puzzle pieces to fit into a comprehensive marketing strategy. Some companies hire an expert to […]

Why Your Brand Should Be Using Hashtags

Why Your Brand Should Be Using Hashtags

Every once in a while, a new technology, an old problem and a big idea turn into an innovation. Dean Kamen For our industrial brands – and Brieffin, as well – we utilize a variety of social media channels. The type of message we focus on for each channel is different. Some social channels, like […]

The Art of Social Media

The Art of Social Media

Art is a step in the known toward the unknown. Kahlil Gibran As the technological landscape continuously changes, there are more and more voices participating in the social space. Anyone with an internet connection can write and publish anything at any time. With this, social media has evolved from its original purpose. It’s more than […]

Human Connection in a Technological Society

Human Connection in a Technological Society

Our well-being depends on our connections with others. Matthew Lieberman It’s an age-old question: how is the technology in today’s society affecting the connections we make with others? Well, maybe it’s not age-old. The technological world we live in today is constantly evolving, and at a faster pace than ever before. So in decades past, […]

5 Ways Your Brand Can Use Social Media

5 Ways Your Brand Can Use Social Media

Storytelling is the most powerful way to put ideas into the world. Robert McKee When building a brand on social media, there are lots of different things to consider. For example, our specialty is industrial brands. At first, it may seem difficult to imagine how industrial brands – or other highly-technical or regulated industries – […]

Should You Include a Photo on Your Resume?

Should You Include a Photo on Your Resume

In a gentle way, you can shake the world. Mahatma Ghandi It’s one of the many questions that professionals and job seekers ask: should you include a photo on your resume or CV? The answer, of course – like so many things in life – is simply: it depends. It depends on so many different […]

Charming Our Brand Into Likes

Charming Our Brand Into Likes

Charm them with your presence as soon as they look at you. – Anna Held Social media brings an amazing opportunity to connect with our audience, making our connections better, sending messages widely…  and wisely. It’s OK if the intention is to sell products, grow subscribers, entertain followers or sway both hearts and minds of […]