When your customers are other businesses, it’s crucial that you invite your audience to join the conversation
If you don’t have a strong value proposition, you’re likely losing business to someone who does
For most companies, future work will rely on global teams for various reasons. Build your international team and implement these tips to maximize your efficiency and productivity beyond the confines of your nation’s boundaries.
To be effective, a marketing manager needs to understand the customers’ challenges in their industry and the solutions available to overcome those challenges.
The designer is a crucial creative staff member who takes the efforts of the other team members and presents them in the most effective light.
Every company needs strong leadership to keep projects running smoothly and on schedule.
Without a passionate copywriter, agencies don’t stand a chance.
When building your agency’s team, focus on these four positions.
Learn what top marketers recommend for successful digital marketing campaigns in 2022.
A marketing plan can help you achieve your business goals and establish an effective strategy for growth.
Discover what it takes to succeed as a social media manager in 2022.
Signs that it’s time to outsource your marketing operations. Find out how outsourcing can improve your marketing results.
A list of the top 10 B2B branding agencies in Europe that can help your business develop a strong brand and gain traction.
If you haven’t implemented influencers in your B2B marketing strategy, now is the time. Find out everything you need to know about this tactic with this guide.
If you find yourself in a situation where you need to scale and grow your company rapidly and inexpensively, then outsourcing might be the right solution for you.
Industrial brands that overlook storytelling are missing out on a powerful tool to create emotional connections with B2B customers.
Impactful B2B content increases your ability to communicate effectively. Make sure your content meets and contains the following essential elements to capture and keep the interest of decision-makers.
The rise of content marketing shows no signs of slowing down. But, with so much content available, creators who don’t produce helpful, engaging, and high-quality content will miss out on potential leads.
While there are many challenges in creating B2B content, such as a lack of resources, consistently publishing quality material, and effectively measuring the return on marketing investments. There is a particular challenge that requires careful consideration and stakeholder involvement to overcome.
B2B buying decisions are often complex and involve several different team members. It is through their connected experience that social media plays its role in the buying journey.
With the rapid adoption of social media over the last 20 years, how we access information, network, and influence each other has changed dramatically.
UX is an ever-evolving field of design. By adopting UX fundamentals, companies can keep up with the times and learn how to best deal with users’ pain points and design solutions for them. Helping them attract and retain customers.
When done right social media can deliver incredible success to just about any business. The ability to both build and engage with an audience is extremely helpful in understanding what people are paying attention to and how they choose to interact with the content you share.
B2B companies that actively employ a social strategy see better returns in the long run. It’s important to remember that creating an online presence is about more than short-term gains.
B2B readers are less likely to make impulse purchases and spend more time investigating and understand the products or services they are investing in.
Having a strong and professional brand presence on social media helps sales teams reduce the amount of time they spend looking for leads.
Creating content for industrial companies and B2B brands, in general, requires an open mind and a willingness to be creative and try new things.
“The power of stories to create connections between people and ideas, to convey history and values is something world leaders have been doing for a long time to motivate people to take a certain action.”
“How did an app launched in 2016 for the Chinese market find itself being mentioned in the same breath as the other major social media players like Facebook and Instagram?”
“When done well a good organic social media strategy on Instagram can act as a place where potential customers, media members, and prospective employees can research, learn and directly engage with brands.”
“While we see new internet trends every year, the impact of the pandemic in 2020 has accelerated certain trends and given marketers new insight into user behavior.”
Running a successful festive season campaign doesn’t happen by chance, there are several things that can be done to maximise sales, boost brand engagement, raise awareness, and achieve specific business goals.
The simple hashtag or pound symbol has been a part of the social media lexicon for long enough that we all know what it is. But not everyone understands why exactly it gets used and that using them correctly can skyrocket your brand’s social media awareness and engagement.
Copywriting is one of, if not the, most important element in marketing. It’s the tool you turn to when you want to get an audience to take action! Effective copywriting informs, creates awareness, and persuades a reader to do something.
A portfolio is more than just a collection of your work. For creatives and non-creatives alike, a portfolio is a calling card to the outside world. It’s a way for you to showcase your abilities while sharing your story.
Viral content: The gold standard for successful digital marketing – at least, according to marketing clients. And, probably the bane of every digital marketer’s existence, who’s had to manage expectations of viral content being a norm rather than the exception.
To answer the question of whether a personal brand needs a logo it’s best to start with a question.
On the surface, building a thriving image with the help of social media looks fairly easy. There are, after all, thousands of examples of personal brands with excellent social media profiles full of great content in every type of niche.
In today’s fast-paced digital era, the old saying; time is money has never rung truer. The average B2B buyer has no time for the one-size-fits-all sales pitches of the pre-technology days, or to sift through a minefield of information to find what they need.
In an age of consumerism, fuelled by extravagant marketing and influencers, the importance of branding and social media engagement, as a differentiator, has never been more apparent.
If you’re a B2B company chances are your current online presence is restricted to your website and just one social platform. Which would make sense, because social media is for B2C companies… right?
The next time you’re on social media take note of how quick you are to scroll past anything that doesn’t immediately grab your attention.
“I recently heard some colleagues of mine discussing a brand they both liked, and when I enquired as to why this seemingly normal brand was held in such high regard by both of them, their answer was simply because they felt the company was authentic and transparent with their customers”.
Storytelling in marketing is nothing new, but so many brands continue to miss out on the unique capabilities that this type of communication tool can provide for their business.
Surely you’ve heard about content calendars, content strategies, content creators, content schedulers, and the list goes on. With all the buzz around social media and digital content, it’s important to take a look behind the curtain to see what goes into making great content.
If you ask most people what “being digital” means, some probably will answer: to be virtual, to use electronic technology or being on the internet, and while technically these answers aren’t wrong, they don’t accurately describe how it links to communication in a business sense.
All the main social media sites have strengthened and while in the beginning, the intention was on “personal” connections, the last few years of marketing and advertisement overflow on these platforms have left users asking to return to that more personal approach, but this time around… with the brands.
Inspiration plays an important part for us when putting together our ideas and writing them down.
Considering the speed at which our online world changes, it seems like we’re all just doing our best to keep up. By the time we figure out that algorithm, or get our social media strategy in order, it seems like we must pivot to the next big thing. Always chasing, never able to take a deep breath and just exist where we are.
When you think of number-crunching, you might picture accountants, data scientists, or auditors. Now, think about the smartphone that’s undoubtedly sitting not-too-far-out-of-reach.