Impactful B2B content increases your ability to communicate effectively. Make sure your content meets and contains the following essential elements to capture and keep the interest of decision-makers.
The rise of content marketing shows no signs of slowing down. But, with so much content available, creators who don’t produce helpful, engaging, and high-quality content will miss out on potential leads.
While there are many challenges in creating B2B content, such as a lack of resources, consistently publishing quality material, and effectively measuring the return on marketing investments. There is a particular challenge that requires careful consideration and stakeholder involvement to overcome.
B2B buying decisions are often complex and involve several different team members. It is through their connected experience that social media plays its role in the buying journey.
It’s difficult to find anyone whose job the pandemic hasn’t impacted in one way or another. As the fallout of Covid playings out in labor markets and workplaces worldwide, many professionals are re-evaluating their job prospects and goals.
With the rapid adoption of social media over the last 20 years, how we access information, network, and influence each other has changed dramatically.
How a company reacts to negative comments made in the public eye can profoundly impact public opinion and business reputation.
UX is an ever-evolving field of design. By adopting UX fundamentals, companies can keep up with the times and learn how to best deal with users’ pain points and design solutions for them. Helping them attract and retain customers.
When done right social media can deliver incredible success to just about any business. The ability to both build and engage with an audience is extremely helpful in understanding what people are paying attention to and how they choose to interact with the content you share.
B2B companies that actively employ a social strategy see better returns in the long run. It’s important to remember that creating an online presence is about more than short-term gains.
B2B readers are less likely to make impulse purchases and spend more time investigating and understand the products or services they are investing in.
Having a strong and professional brand presence on social media helps sales teams reduce the amount of time they spend looking for leads.
Creating content for industrial companies and B2B brands, in general, requires an open mind and a willingness to be creative and try new things.
“The power of stories to create connections between people and ideas, to convey history and values is something world leaders have been doing for a long time to motivate people to take a certain action.”
“How did an app launched in 2016 for the Chinese market find itself being mentioned in the same breath as the other major social media players like Facebook and Instagram?”
“When done well a good organic social media strategy on Instagram can act as a place where potential customers, media members, and prospective employees can research, learn and directly engage with brands.”
“While we see new internet trends every year, the impact of the pandemic in 2020 has accelerated certain trends and given marketers new insight into user behavior.”
Updating your resume and optimizing your LinkedIn profile to meet the platform’s best practices doesn’t need to be difficult or time-consuming, here’s where to start.
Until now, holding any large event online has always taken a backseat to the real thing. But 2020 has proved just how responsive and adaptable the virtual landscape can be and that it’s here to stay.
Every customer has pain points (or problems) they are experiencing and would like to solve, in some cases, they aren’t even aware of any problems that need solving.
Like fashion, most brand identities eventually reach their sell-by-dates. Trends, styles, and cultures are constantly evolving – what was hot in the ’90s is probably not relevant today.
On the surface, building a thriving image with the help of social media looks fairly easy. There are, after all, thousands of examples of personal brands with excellent social media profiles full of great content in every type of niche.
We are so excited to announce our winning nomination for the Industrial Social Media Specialist of the year 2020 Spain, by Corporate Vision Magazine’s Media Innovator Awards.
In today’s fast-paced digital era, the old saying; time is money has never rung truer. The average B2B buyer has no time for the one-size-fits-all sales pitches of the pre-technology days, or to sift through a minefield of information to find what they need.
If you’re a B2B company chances are your current online presence is restricted to your website and just one social platform. Which would make sense, because social media is for B2C companies… right?
There are no challenges, only opportunities. Us It no longer matters if you are a B2C company that sells directly to your customer or a big B2B corporate that sells complex industrial machinery, with the right strategy any type of company can find success and create a winning social media formula with a positive result. […]
Being in business in the connected age we currently live in and putting social media on the back burner, could mean overlooking your most effective marketing channel.
How do businesses with an inherently technical and complex offering such as those in the Engineering and Industrial fields, attract and keep the attention of audiences on social platforms, which by nature have been designed to always offer us something new, continuously fighting for our limited attention span?
REVISITING: INTERVIEW SESSIONS WITH WORLD CEMENT How did you come into the role and how has your position changed since the opening of your own agency? Leading an online branding project for a traditional engineering firm has been one of the most challenging and rewarding experiences in my career. I have to thank the Corporate […]