What is Neuromarketing and What Does it Mean for the B2B Industry?
A more robust understanding of your customer will allow you to predict what kinds of behaviour you’ll see from them.
Behind the Scenes of a Marketing Agency: The 4 Critical Roles
When building your agency’s team, focus on these four positions.
Personal Branding Online And Offline 101
A strong and cohesive personal brand can help attract new customers, employees, and investors while reinforcing that positive perception among those who already know you.
Top 10 B2B Branding Agencies In Europe
A list of the top 10 B2B branding agencies in Europe that can help your business develop a strong brand and gain traction.
Career advice in the midst of a pandemic
It’s difficult to find anyone whose job the pandemic hasn’t impacted in one way or another. As the fallout of Covid playings out in labor markets and workplaces worldwide, many professionals are re-evaluating their job prospects and goals.
Every story is unique. What’s yours? – Personal branding in 2021
Building a solid personal brand requires thought and consistency but can rapidly expand your professional network and create new avenues for opportunities to find you when done correctly.
Time for a Career revamp?
Updating your resume and optimizing your LinkedIn profile to meet the platform’s best practices doesn’t need to be difficult or time-consuming, here’s where to start.
Understanding the Power of Hashtags
The simple hashtag or pound symbol has been a part of the social media lexicon for long enough that we all know what it is. But not everyone understands why exactly it gets used and that using them correctly can skyrocket your brand’s social media awareness and engagement.
Key Qualities Of Great Brands
The truly good brands understand that the key to branding success lies in getting key factors right. It’s these qualities that distinguish successful brands from poor ones.
How to create a professional portfolio
A portfolio is more than just a collection of your work. For creatives and non-creatives alike, a portfolio is a calling card to the outside world. It’s a way for you to showcase your abilities while sharing your story.
Do I need a logo for my personal brand?
To answer the question of whether a personal brand needs a logo it’s best to start with a question.
Why Every Entrepreneur Should Build a Personal Brand
We’ve all heard the saying ‘people connect with people’, and for entrepreneurs and freelance professionals, this statement is especially important.
Your Professional Profile: Social Media
We’ve talked before about how LinkedIn can be an important asset when it comes to the job application. But LinkedIn isn’t the only social media profile that can help or hurt your chances of landing the job you want.
Making The Most Of LinkedIn
Some parts of the job search are the same as they’ve always been – like your resume and cover letter. But technological advances have led to some marked changes in how we make ourselves stand out as job candidates.
What Are Brieffin Workshops?
When you think of the word “workshop,” many different images might come to your mind. Maybe, you take it very literally – you imagine your dad’s workshop in the garage.
Resume Writing Best Practices
In the sea of job applications received for any given position, your resume is an opportunity to set yourself apart from the others.
Cover Letter Do’s and Dont’s
Yes, here we are talking about the dreaded cover letter. Just the name alone can be enough to send shivers down any job-seeker’s spine. For some reason, it seems easy to distill all the relevant information about our skills and experience into a set of clear and palatable bullet points.
A Different Perspective on Brand Personality
Find out who you are and do it on purpose. Dolly Parton Many people have heard of the famous Myers-Briggs Type Indicator, also sometimes known as a personality test. When I was in my first year of college – and an “undecided” major – I went to our campus career resource center to do a […]
Should You Include a Photo on Your Resume?
In a gentle way, you can shake the world. Mahatma Ghandi It’s one of the many questions that professionals and job seekers ask: should you include a photo on your resume or CV? The answer, of course – like so many things in life – is simply: it depends. It depends on so many different […]
Creating Your Personal Brand
At the center of your being you have the answer: you know who you are and you know what you want. Lao Tzu The first time I learned about building a personal brand was my last year of college. My communication-department senior seminar class was focused on preparing us for the “real world.” How to […]