The Power of Mindful Marketing: Building Lasting Relationships with Customers
When you show your customers that you are listening and comprehending their needs, they are more inclined to become devoted brand advocates.
Why investing in corporate branding is essential for industrial companies
Corporations thrive when they have an identity that is distinct and recognisable.
B2B Social Media Content Creation: Strategy & Trend Tips
By providing valuable content, encouraging engagement and fostering relationships, B2B businesses can build a loyal following and establish themselves as thought leaders in their industry.
Our Most Loved Content Tools: The Best Tools to Help You Create Engaging and Shareable Content
Content creation tools are designed to make your life easier. Whether you need help coming up with ideas, organizing your thoughts, or creating polished final drafts, there’s a content tool out there that can help.
Five Steps to Finding And Writing Your Value Proposition.
If you don’t have a strong value proposition, you’re likely losing business to someone who does
Behind the Scenes of a Marketing Agency: The B2B Marketing Manager
To be effective, a marketing manager needs to understand the customers’ challenges in their industry and the solutions available to overcome those challenges.
Behind the Scenes of a Marketing Agency: The Copywriter
Without a passionate copywriter, agencies don’t stand a chance.
Behind the Scenes of a Marketing Agency: The 4 Critical Roles
When building your agency’s team, focus on these four positions.
2022 Digital Marketing Trends From 20+ Marketing Experts
Learn what top marketers recommend for successful digital marketing campaigns in 2022.
Creating bonds through emotional branding
Create powerful emotional bonds and help your brand build customer loyalty and engagement.
How to Create an Outstanding Marketing Plan
A marketing plan can help you achieve your business goals and establish an effective strategy for growth.
The Many Hats of a Social Media Manager
Discover what it takes to succeed as a social media manager in 2022.
Signs It’s Time to Outsource Your Marketing
Signs that it’s time to outsource your marketing operations. Find out how outsourcing can improve your marketing results.
Personal Branding Online And Offline 101
A strong and cohesive personal brand can help attract new customers, employees, and investors while reinforcing that positive perception among those who already know you.
Top 10 B2B Branding Agencies In Europe
A list of the top 10 B2B branding agencies in Europe that can help your business develop a strong brand and gain traction.
The Ultimate Guide to B2B Influencer Marketing
If you haven’t implemented influencers in your B2B marketing strategy, now is the time. Find out everything you need to know about this tactic with this guide.
Storytelling for a more humanized industrial brand
Industrial brands that overlook storytelling are missing out on a powerful tool to create emotional connections with B2B customers.
Common mistakes B2B content creators make
The rise of content marketing shows no signs of slowing down. But, with so much content available, creators who don’t produce helpful, engaging, and high-quality content will miss out on potential leads.
Challenges of creating great content for B2B industries
While there are many challenges in creating B2B content, such as a lack of resources, consistently publishing quality material, and effectively measuring the return on marketing investments. There is a particular challenge that requires careful consideration and stakeholder involvement to overcome.
Understanding Social Media’s role in The B2B buying journey
B2B buying decisions are often complex and involve several different team members. It is through their connected experience that social media plays its role in the buying journey.
Every story is unique. What’s yours? – Personal branding in 2021
Building a solid personal brand requires thought and consistency but can rapidly expand your professional network and create new avenues for opportunities to find you when done correctly.
The Ultimate Guide to B2B Content Marketing
When done right social media can deliver incredible success to just about any business. The ability to both build and engage with an audience is extremely helpful in understanding what people are paying attention to and how they choose to interact with the content you share.
Why Quality B2B Copywriting Matters
B2B readers are less likely to make impulse purchases and spend more time investigating and understand the products or services they are investing in.
Social Media for Sales Teams in the Industrial B2B world
Having a strong and professional brand presence on social media helps sales teams reduce the amount of time they spend looking for leads.
The magic of B2B storytelling in marketing
“The power of stories to create connections between people and ideas, to convey history and values is something world leaders have been doing for a long time to motivate people to take a certain action.”
Time for a Career revamp?
Updating your resume and optimizing your LinkedIn profile to meet the platform’s best practices doesn’t need to be difficult or time-consuming, here’s where to start.
The ‘Virtual’ Future of Industrial Events
Until now, holding any large event online has always taken a backseat to the real thing. But 2020 has proved just how responsive and adaptable the virtual landscape can be and that it’s here to stay.
Key Qualities Of Great Brands
The truly good brands understand that the key to branding success lies in getting key factors right. It’s these qualities that distinguish successful brands from poor ones.
How to create a professional portfolio
A portfolio is more than just a collection of your work. For creatives and non-creatives alike, a portfolio is a calling card to the outside world. It’s a way for you to showcase your abilities while sharing your story.
Do I need a logo for my personal brand?
To answer the question of whether a personal brand needs a logo it’s best to start with a question.
Why Every Entrepreneur Should Build a Personal Brand
We’ve all heard the saying ‘people connect with people’, and for entrepreneurs and freelance professionals, this statement is especially important.
Visual Branding: Why You Need It.
The next time you’re on social media take note of how quick you are to scroll past anything that doesn’t immediately grab your attention.
Why Social Media is a Great Idea for Industrial Companies
Being in business in the connected age we currently live in and putting social media on the back burner, could mean overlooking your most effective marketing channel.
Oh, The Stories We Can Tell!
Storytelling in marketing is nothing new, but so many brands continue to miss out on the unique capabilities that this type of communication tool can provide for their business.