The rise of content marketing shows no signs of slowing down. But, with so much content available, creators who don’t produce helpful, engaging, and high-quality content will miss out on potential leads.
While there are many challenges in creating B2B content, such as a lack of resources, consistently publishing quality material, and effectively measuring the return on marketing investments. There is a particular challenge that requires careful consideration and stakeholder involvement to overcome.
B2B buying decisions are often complex and involve several different team members. It is through their connected experience that social media plays its role in the buying journey.
Building a solid personal brand requires thought and consistency but can rapidly expand your professional network and create new avenues for opportunities to find you when done correctly.
When done right social media can deliver incredible success to just about any business. The ability to both build and engage with an audience is extremely helpful in understanding what people are paying attention to and how they choose to interact with the content you share.
B2B readers are less likely to make impulse purchases and spend more time investigating and understand the products or services they are investing in.
Having a strong and professional brand presence on social media helps sales teams reduce the amount of time they spend looking for leads.
“The power of stories to create connections between people and ideas, to convey history and values is something world leaders have been doing for a long time to motivate people to take a certain action.”
Updating your resume and optimizing your LinkedIn profile to meet the platform’s best practices doesn’t need to be difficult or time-consuming, here’s where to start.
Until now, holding any large event online has always taken a backseat to the real thing. But 2020 has proved just how responsive and adaptable the virtual landscape can be and that it’s here to stay.
The truly good brands understand that the key to branding success lies in getting key factors right. It’s these qualities that distinguish successful brands from poor ones.
A portfolio is more than just a collection of your work. For creatives and non-creatives alike, a portfolio is a calling card to the outside world. It’s a way for you to showcase your abilities while sharing your story.
To answer the question of whether a personal brand needs a logo it’s best to start with a question.
We’ve all heard the saying ‘people connect with people’, and for entrepreneurs and freelance professionals, this statement is especially important.
The next time you’re on social media take note of how quick you are to scroll past anything that doesn’t immediately grab your attention.
Being in business in the connected age we currently live in and putting social media on the back burner, could mean overlooking your most effective marketing channel.
Storytelling in marketing is nothing new, but so many brands continue to miss out on the unique capabilities that this type of communication tool can provide for their business.