User Experience: What Is It And Why It Matters?

User Experience What Is It And Why It Matters

UX is an ever-evolving field of design. By adopting UX fundamentals, companies can keep up with the times and learn how to best deal with users’ pain points and design solutions for them. Helping them attract and retain customers.

Are B2B Brands and TikTok a good fit?

“How did an app launched in 2016 for the Chinese market find itself being mentioned in the same breath as the other major social media players like Facebook and Instagram?”

Why B2B companies need to be on Instagram

“When done well a good organic social media strategy on Instagram can act as a place where potential customers, media members, and prospective employees can research, learn and directly engage with brands.”

The ‘Virtual’ Future of Industrial Events

The ‘Virtual’ Future of Industrial Events

Until now, holding any large event online has always taken a backseat to the real thing. But 2020 has proved just how responsive and adaptable the virtual landscape can be and that it’s here to stay.

Key Qualities Of Great Brands

The truly good brands understand that the key to branding success lies in getting key factors right. It’s these qualities that distinguish successful brands from poor ones.

How to identify customer pain points

Every customer has pain points (or problems) they are experiencing and would like to solve, in some cases, they aren’t even aware of any problems that need solving.

What makes content go viral?

Viral content: The gold standard for successful digital marketing – at least, according to marketing clients. And, probably the bane of every digital marketer’s existence, who’s had to manage expectations of viral content being a norm rather than the exception.

When should your business consider a rebrand?

Like fashion, most brand identities eventually reach their sell-by-dates. Trends, styles, and cultures are constantly evolving – what was hot in the ’90s is probably not relevant today.

Social Media Strategy Self Enquiry

Social Media Strategy Self Enquiry

On the surface, building a thriving image with the help of social media looks fairly easy. There are, after all, thousands of examples of personal brands with excellent social media profiles full of great content in every type of niche.

How to create personas for B2B companies

In today’s fast-paced digital era, the old saying; time is money has never rung truer. The average B2B buyer has no time for the one-size-fits-all sales pitches of the pre-technology days, or to sift through a minefield of information to find what they need.

Less Speed More Breathing

Less speed more breathing

It’s all about finding the calm in the chaos. Donna Karan We almost never listen to what our body has to say. This amazing machine that we push to the limit every 24-hour period is constantly sending messages up and down our spine, but we often decide to ignore them because there is no time […]

Rerouting Our Mind, Recovering Our Bliss

Rerouting Our Mind, Recovering Our Bliss

Let’s be reasonable and add an eighth day to the week that is devoted exclusively to reading. – Lena Dunham And meditating. And breathing. – Just us. Our daily lives can become frenetic sometimes: Calendars filled with dates, calls, activities, commitments. Our heads going around routines, behaviors, rituals, memories, desires. As we move forward through […]