B2B Social Media Content Creation: Strategy & Trend Tips
By providing valuable content, encouraging engagement and fostering relationships, B2B businesses can build a loyal following and establish themselves as thought leaders in their industry.
Our Most Loved Content Tools: The Best Tools to Help You Create Engaging and Shareable Content
Content creation tools are designed to make your life easier. Whether you need help coming up with ideas, organizing your thoughts, or creating polished final drafts, there’s a content tool out there that can help.
Industrial Marketing is About to Take a Next Big Step
Augmented reality provides a unique way to engage with customers and prospects by overlaying digital information on top of the physical world.
What is Neuromarketing and What Does it Mean for the B2B Industry?
A more robust understanding of your customer will allow you to predict what kinds of behaviour you’ll see from them.
Does Social Media Make Sense for B2B Companies?
When your customers are other businesses, it’s crucial that you invite your audience to join the conversation
5 Tips on How to Work More Effectively with a Global Team
For most companies, future work will rely on global teams for various reasons. Build your international team and implement these tips to maximize your efficiency and productivity beyond the confines of your nation’s boundaries.
Behind the Scenes of a Marketing Agency: The B2B Marketing Manager
To be effective, a marketing manager needs to understand the customers’ challenges in their industry and the solutions available to overcome those challenges.
Behind the Scenes of a Marketing Agency: The Designer
The designer is a crucial creative staff member who takes the efforts of the other team members and presents them in the most effective light.
Behind the Scenes of a Marketing Agency: The Copywriter
Without a passionate copywriter, agencies don’t stand a chance.
Behind the Scenes of a Marketing Agency: The 4 Critical Roles
When building your agency’s team, focus on these four positions.
Creating bonds through emotional branding
Create powerful emotional bonds and help your brand build customer loyalty and engagement.
How to Create an Outstanding Marketing Plan
A marketing plan can help you achieve your business goals and establish an effective strategy for growth.
Personal Branding Online And Offline 101
A strong and cohesive personal brand can help attract new customers, employees, and investors while reinforcing that positive perception among those who already know you.
How To Scale A Digital Marketing Agency
If you find yourself in a situation where you need to scale and grow your company rapidly and inexpensively, then outsourcing might be the right solution for you.
How to handle negative comments on social media – A B2B Perspective
How a company reacts to negative comments made in the public eye can profoundly impact public opinion and business reputation.
User Experience: What Is It And Why It Matters?
UX is an ever-evolving field of design. By adopting UX fundamentals, companies can keep up with the times and learn how to best deal with users’ pain points and design solutions for them. Helping them attract and retain customers.
Are B2B Brands and TikTok a good fit?
“How did an app launched in 2016 for the Chinese market find itself being mentioned in the same breath as the other major social media players like Facebook and Instagram?”
Why B2B companies need to be on Instagram
“When done well a good organic social media strategy on Instagram can act as a place where potential customers, media members, and prospective employees can research, learn and directly engage with brands.”
The ‘Virtual’ Future of Industrial Events
Until now, holding any large event online has always taken a backseat to the real thing. But 2020 has proved just how responsive and adaptable the virtual landscape can be and that it’s here to stay.
Key Qualities Of Great Brands
The truly good brands understand that the key to branding success lies in getting key factors right. It’s these qualities that distinguish successful brands from poor ones.
How to identify customer pain points
Every customer has pain points (or problems) they are experiencing and would like to solve, in some cases, they aren’t even aware of any problems that need solving.
What makes content go viral?
Viral content: The gold standard for successful digital marketing – at least, according to marketing clients. And, probably the bane of every digital marketer’s existence, who’s had to manage expectations of viral content being a norm rather than the exception.
When should your business consider a rebrand?
Like fashion, most brand identities eventually reach their sell-by-dates. Trends, styles, and cultures are constantly evolving – what was hot in the ’90s is probably not relevant today.
Do I need a logo for my personal brand?
To answer the question of whether a personal brand needs a logo it’s best to start with a question.
Social Media Strategy Self Enquiry
On the surface, building a thriving image with the help of social media looks fairly easy. There are, after all, thousands of examples of personal brands with excellent social media profiles full of great content in every type of niche.
How to create personas for B2B companies
In today’s fast-paced digital era, the old saying; time is money has never rung truer. The average B2B buyer has no time for the one-size-fits-all sales pitches of the pre-technology days, or to sift through a minefield of information to find what they need.
Why Every Entrepreneur Should Build a Personal Brand
We’ve all heard the saying ‘people connect with people’, and for entrepreneurs and freelance professionals, this statement is especially important.
Less Speed More Breathing
It’s all about finding the calm in the chaos. Donna Karan We almost never listen to what our body has to say. This amazing machine that we push to the limit every 24-hour period is constantly sending messages up and down our spine, but we often decide to ignore them because there is no time […]
Rerouting Our Mind, Recovering Our Bliss
Let’s be reasonable and add an eighth day to the week that is devoted exclusively to reading. – Lena Dunham And meditating. And breathing. – Just us. Our daily lives can become frenetic sometimes: Calendars filled with dates, calls, activities, commitments. Our heads going around routines, behaviors, rituals, memories, desires. As we move forward through […]