When your customers are other businesses, it’s crucial that you invite your audience to join the conversation
For most companies, future work will rely on global teams for various reasons. Build your international team and implement these tips to maximize your efficiency and productivity beyond the confines of your nation’s boundaries.
To be effective, a marketing manager needs to understand the customers’ challenges in their industry and the solutions available to overcome those challenges.
The designer is a crucial creative staff member who takes the efforts of the other team members and presents them in the most effective light.
Without a passionate copywriter, agencies don’t stand a chance.
When building your agency’s team, focus on these four positions.
Create powerful emotional bonds and help your brand build customer loyalty and engagement.
A marketing plan can help you achieve your business goals and establish an effective strategy for growth.
A strong and cohesive personal brand can help attract new customers, employees, and investors while reinforcing that positive perception among those who already know you.
If you find yourself in a situation where you need to scale and grow your company rapidly and inexpensively, then outsourcing might be the right solution for you.
How a company reacts to negative comments made in the public eye can profoundly impact public opinion and business reputation.
UX is an ever-evolving field of design. By adopting UX fundamentals, companies can keep up with the times and learn how to best deal with users’ pain points and design solutions for them. Helping them attract and retain customers.
“How did an app launched in 2016 for the Chinese market find itself being mentioned in the same breath as the other major social media players like Facebook and Instagram?”
“When done well a good organic social media strategy on Instagram can act as a place where potential customers, media members, and prospective employees can research, learn and directly engage with brands.”
Until now, holding any large event online has always taken a backseat to the real thing. But 2020 has proved just how responsive and adaptable the virtual landscape can be and that it’s here to stay.
The truly good brands understand that the key to branding success lies in getting key factors right. It’s these qualities that distinguish successful brands from poor ones.
Every customer has pain points (or problems) they are experiencing and would like to solve, in some cases, they aren’t even aware of any problems that need solving.
Viral content: The gold standard for successful digital marketing – at least, according to marketing clients. And, probably the bane of every digital marketer’s existence, who’s had to manage expectations of viral content being a norm rather than the exception.
Like fashion, most brand identities eventually reach their sell-by-dates. Trends, styles, and cultures are constantly evolving – what was hot in the ’90s is probably not relevant today.
To answer the question of whether a personal brand needs a logo it’s best to start with a question.
On the surface, building a thriving image with the help of social media looks fairly easy. There are, after all, thousands of examples of personal brands with excellent social media profiles full of great content in every type of niche.
In today’s fast-paced digital era, the old saying; time is money has never rung truer. The average B2B buyer has no time for the one-size-fits-all sales pitches of the pre-technology days, or to sift through a minefield of information to find what they need.
We’ve all heard the saying ‘people connect with people’, and for entrepreneurs and freelance professionals, this statement is especially important.
It’s all about finding the calm in the chaos. Donna Karan We almost never listen to what our body has to say. This amazing machine that we push to the limit every 24-hour period is constantly sending messages up and down our spine, but we often decide to ignore them because there is no time […]
Let’s be reasonable and add an eighth day to the week that is devoted exclusively to reading. – Lena Dunham And meditating. And breathing. – Just us. Our daily lives can become frenetic sometimes: Calendars filled with dates, calls, activities, commitments. Our heads going around routines, behaviors, rituals, memories, desires. As we move forward through […]