The Power of Mindful Marketing: Building Lasting Relationships with Customers

When you show your customers that you are listening and comprehending their needs, they are more inclined to become devoted brand advocates.
Our Most Loved Content Tools: The Best Tools to Help You Create Engaging and Shareable Content

Content creation tools are designed to make your life easier. Whether you need help coming up with ideas, organizing your thoughts, or creating polished final drafts, there’s a content tool out there that can help.
Industrial Marketing is About to Take a Next Big Step

Augmented reality provides a unique way to engage with customers and prospects by overlaying digital information on top of the physical world.
Five Steps to Finding And Writing Your Value Proposition.

If you don’t have a strong value proposition, you’re likely losing business to someone who does
Behind the Scenes of a Marketing Agency: The B2B Marketing Manager

To be effective, a marketing manager needs to understand the customers’ challenges in their industry and the solutions available to overcome those challenges.
Behind the Scenes of a Marketing Agency: The Designer

The designer is a crucial creative staff member who takes the efforts of the other team members and presents them in the most effective light.
Behind the Scenes of a Marketing Agency: The 4 Critical Roles

When building your agency’s team, focus on these four positions.
How to Create an Outstanding Marketing Plan

A marketing plan can help you achieve your business goals and establish an effective strategy for growth.
Personal Branding Online And Offline 101

A strong and cohesive personal brand can help attract new customers, employees, and investors while reinforcing that positive perception among those who already know you.
Top 10 B2B Branding Agencies In Europe

A list of the top 10 B2B branding agencies in Europe that can help your business develop a strong brand and gain traction.
How To Scale A Digital Marketing Agency

If you find yourself in a situation where you need to scale and grow your company rapidly and inexpensively, then outsourcing might be the right solution for you.
What makes B2B content impactful for the decision-makers

Impactful B2B content increases your ability to communicate effectively. Make sure your content meets and contains the following essential elements to capture and keep the interest of decision-makers.
Every story is unique. What’s yours? – Personal branding in 2021

Building a solid personal brand requires thought and consistency but can rapidly expand your professional network and create new avenues for opportunities to find you when done correctly.
How to handle negative comments on social media – A B2B Perspective

How a company reacts to negative comments made in the public eye can profoundly impact public opinion and business reputation.
User Experience: What Is It And Why It Matters?

UX is an ever-evolving field of design. By adopting UX fundamentals, companies can keep up with the times and learn how to best deal with users’ pain points and design solutions for them. Helping them attract and retain customers.
How to create a professional portfolio

A portfolio is more than just a collection of your work. For creatives and non-creatives alike, a portfolio is a calling card to the outside world. It’s a way for you to showcase your abilities while sharing your story.
Do I need a logo for my personal brand?

To answer the question of whether a personal brand needs a logo it’s best to start with a question.
Why Invest In A Social Media Manager?

As technology has become more accessible and user-friendly over the past few years, the ways that we interact with the world are different than before. Sometimes called the “Do-It-Yourself” or “DIY” economy, when we need a service, we’re more likely than ever to take things into our own hands. Even if we’ve never done it before.
3 Things To Know About SEO

Search Engine Optimization – often known as SEO – is something that has become increasingly in the forefront of digital marketing over the past years. You likely have an idea already about what SEO is.
Making The Most Of LinkedIn

Some parts of the job search are the same as they’ve always been – like your resume and cover letter. But technological advances have led to some marked changes in how we make ourselves stand out as job candidates.
Why Good Website Design is Important

It’s 2019, and long-gone are the days of the “old” internet. The days when having a website at all was an achievement, rather than an expectation. The days when websites were designed using handwritten – hand-typed? – HTML and CSS codes.
Social Media Engagement: Building a Community

True joy results when we become aware of our connectedness to everything. Paul Pearsall Social media users know the difference between a brand that engages with its consumers and one that doesn’t. Of those that engage, these social media interactions can make or break the associations that consumers have about your brand – positive or […]