Personal Branding is not about pretending to be a perfect person. It’s being real to the world with your flaws and fortes.
– Bernard Kelvin Clive
To answer the question of whether a personal brand needs a logo it’s best to start with a question.
Why do you think your personal brand needs a logo?
A common answer here is, “ because I need an Identity “, “ it’ll make me look credible, especially for social media ”. And while the primary function of a logo is to identity, there is a difference between a logo used by business brands, to differentiate and create separate identities for their products and services, and one representing a personal brand and reputation.
To get a logo for your personal brand just because, would not be a good reason. A personal brand can survive and succeed without a logo.
However, there is a case to be made for having a logo for the right reasons. A personal brand is a combination of your unique style, values, and beliefs, and the logo you choose to use should attract and remind audiences of your style and values. A logo forms part of your personal brand identity, it shouldn’t be what defines it.
A logo also helps you stamp your expertise in your specific niche, enhance your marketability, and through your logo design aids in helping people build an affinity towards your personal brand and you as a professional.
So, what makes a good logo? There are a few elements that determine if a logo is good or not.
Is it simple? Simple logos are quicker and easier for people to recognize. Limit the colors, fonts, and wording you use to keep the design clean and simple.
Is it relevant? Not just to your niche but to the market and time. This is why we see companies rebrand and reposition themselves over the years.
Is it unique and memorable? Your logo should grab attention while showing off your uniqueness. Having a well-designed memorable logo is a way for people to instantly connect and associate with you and your personal brand.
Is your Personal Brand using social media’s full potential?
At Brieffin we use our expertise to unlock everything social media has to offer your business or personal brand. We use our experience in content creation, strategy and planning, and social media management to help build consistency and deliver marketing success. Let’s talk!
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