Every story is unique. What’s yours? – Personal branding in 2021

In a world where you can be anything, be yourself.

– Etta Tuner

This short article intends to remind you that everybody, including you, has a personal brand. Your personal brand is how you are perceived by others when they think of you or your name comes up in conversation. It’s a mixture of your professional expertise and your personality.

Simply put, it’s your unique selling factor.

Building a solid personal brand requires thought and consistency but can rapidly expand your professional network and create new avenues for opportunities to find you when done correctly.

If you think you don’t have a personal brand, you do. You’ve just never paid it any attention. But you should.

Because your personal brand is a collection of your unique experiences and the values you present, it’s authentic to you and can help you stand out in a sea of people with similar skillsets and talents.

While it requires effort to build and maintain, a personal brand can enhance your reputation and establish your credibility and trustworthiness. Both potential employers and clients will screen your name on search engines and social media platforms to learn more about you. Optimized personal websites and social media pages that share a cohesive message about you will make you memorable.

Even if you believe you don’t have any engaging experiences or unique stories to share, you do. They have shaped your personality, attitude, and energy towards life and your career.

During your career, you’ve had to overcome obstacles, doubts and insecurities, and mishaps. You’ve celebrated professional wins and personal successes. When examined closely, those stories make your personal brand interesting, unique, and valuable.

For your personal brand to be authentic, your story needs to reflect your values and beliefs. It’s more than the sum of your education and your professional abilities.

When developing your personal brand, you’ll need to reconnect with what matters to you and those around you. Doing so will make it easier to connect with like-minded individuals. It’s important to remember that as your career evolves and your story gains new chapters, so will your personal brand.

It’s more important than ever not to let your job description or elaborate titles define you as a person. Titles and descriptions are less impactful if not accompanied by unique and relevant stories that only you can tell.

Is your business using social media’s full potential?

At Brieffin, we use our expertise to unlock everything social media offers your business or personal brand. We use our experience in content creation, strategy and planning, and social media management to help build consistency and deliver marketing success. Let’s talk.

Our Moment of Bliss

Shallow by Mune to help you reflect on your unique story. More to listen to on our Spotify Playlist.