Featured Reads

20 Articles

World Cement Interview: LOESCHE

World Cement talks to Virginia Zuloaga about the role of social media in developing the company’s profile. Published on www.worldcement.com by Joseph Green, Editor | December 20, 2016 Can you tell us a little more about your role and the skills it requires? How did you come into the role and how has your position […]

Neuromarketing: The Art of Helping You Make Decisions Inside Your Mind

Neuromarketing, one of the latest fields of marketing that uses science and technology to study consumer behavior. Before all the recent advances in technology and science, marketers had relied on traditional market research such as surveys and focus groups to try to understand what was going through consumer’s minds, and the reasons for their preferences. But marketers […]

Embracing the Industrial Branding Concept

Co-written by Adriana Espinosa   Many industrial companies don’t recognize how the Industrial Branding concept relates to them. This concept is sometimes ignored or the benefits of branding are underplayed because the popular thought is that branding is meant for consumer products. We have been asked time and time again how branding can work for […]

Building Trust Through Real Branding

In the social networking era, online brand building has become a sophisticated challenge.  More so, when focusing your efforts towards a human perspective, or brand humanization as we call it nowadays. People look for experiences.  Every day.  Content proliferation has become the “plat du jour” making it very difficult for brands to keep up with […]

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