“Don’t be afraid to get creative and experiment with your marketing.“
– Mike Volpe
Running a successful festive season campaign doesn’t happen by chance, there are several things that can be done to maximise sales, boost brand engagement, raise awareness, and achieve specific business goals.
The festive season, by far the busiest period for most businesses is unique in its impact on our behaviour as consumers. During this time of the year, most of us are influenced by many psychological and societal pressures, like the urge to spend, fear of missing out on discounts and deals, and the necessity to gift.
Understanding these shifts in consumer behaviour combined with a sound digital marketing strategy will help you make the most of your digital marketing efforts over the festive season.
So, what steps should you take to ensure the best possible outcome of your festive marketing campaign?
Take advantage of big holiday sales days
Black Friday and Cyber Week are two of the biggest shopping periods around the world. Plan well ahead of time if you want to capitalise on the enormous amounts of people looking for bargains. It’s also a great way to introduce new audiences to your brand.
Learn from past campaign
If this is your first festive campaign, be sure to record what you did, why you did it, and what the results were. Looking back at past campaigns can help you avoid repeating costly mistakes, and improve on what worked well.
Reviewing your social, website, and Google analytics is another way to see which pieces of content, products, or services are getting the most attention. Knowing what’s popular and what isn’t will help you design an effective holiday campaign.
Be social and mobile ready
Have a festive social media strategy ready to implement. Taking advantage of the increase in activity across most social media platforms is one of the best ways to appeal to new audiences and convert them into long term followers and supporters.
Make sure all your marketing communications, services, and website are optimised for mobile. More than half of all online purchases are attributed to mobile devices. Poor mobile design leads to a bad impression of your brand and ultimately frustrated users who will look to competitors instead.
With social media and online shopping becoming more integrated, users are constantly mixing entertainment, education, and shopping. This impacts consumer buying decisions and aids them in discovering new businesses.
In short, if social media marketing isn’t part of your overall digital marketing efforts, you may want to stop and ask why?
Understand your audience
Knowing how to effectively communicate with the various personas that make up your potential client base is key to a successful campaign. Tailoring your marketing for the right audience will make you stand out in a sea of competitors.
The most important tip to remember is to appeal to the festive spirit of the holidays, have fun, and get creative.
Is your business using social media’s full potential?
At Brieffin we use our expertise to unlock everything social media has to offer your business or personal brand. We use our experience in content creation, strategy and planning, and social media management to help build consistency and deliver marketing success. Let’s talk.
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