Simply put, we believe augmented reality is going to change the way we use technology forever. We’re already seeing things that will transform the way you work, play, connect and learn.
Tim Cook
Marketing is continuously evolving and growing more complex, with technological advances leading to new marketing channels and strategies. Today’s industrial marketers need to stay ahead of the curve to ensure they are using the most effective techniques. So, what is the next big thing in industrial marketing?
Some experts believe content marketing will continue to grow in popularity as companies look for ways to connect with their customers on a more personal level. The need for an effective content management strategy has never been greater. By leveraging the power of AI and machine learning, businesses can deliver highly-targeted content relevant to each customer. This will allow them to build deeper relationships with their customers and better meet their needs.
Others believe that account-based marketing will become increasingly important as companies focus on key accounts and developing long-term relationships.
However, one of the newest and most promising technologies in this landscape is augmented reality (AR). AR technology has continuously improved over the past few years and is only starting to be used in commercial applications.
AR has already begun transforming retail and e-commerce experiences, but it also has great potential for B2B industries.
The potential for this technology is staggering, as it can revolutionize how we interact with the world around us. In terms of industrial marketing, augmented reality can provide an immersive experience that allows potential customers to visualize products in use before they make a purchase. This could mean everything from seeing how a piece of machinery would look on your factory floor to getting an up-close view of how a particular product works.
While much of the discussion surrounding augmented reality has focused on its potential applications in gaming and retail, there is a growing body of evidence that suggests AR will be the next big thing in industrial marketing.
In particular, businesses that deal with complex products or rely heavily on visual aids stand to benefit significantly from AR technology. One of the key advantages of AR is its ability to provide users with an immersive experience that can greatly simplify complicated processes. For example, imagine you are trying to put together a piece of machinery using only two-dimensional diagrams.
AR provides a unique way to engage with customers and prospects by overlaying digital information on top of the physical world. By seamlessly integrating AR into their marketing campaigns and creating virtual showrooms, industrial companies can provide an immersive experience allowing them to stand out from the competition.
Augmented reality also has the potential to completely change how manufacturing and support services are done. With AR, workers can see a projection of the finished product overlaid on the object they are working on. This can help them to avoid mistakes and ensure that products are made to specification.
In addition, AR can help companies save money and increase efficiency. If a worker is having difficulty assembling a product, they can use AR to see a tutorial on how to do it. This can eliminate the need for expensive training programs and help workers to become more productive.
Overall, industrial marketers are starting to realize the potential of Augmented Reality, and we can expect to see more and more innovative applications in the years to come.
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