What separates good content from great content is a willingness to take risks and push the envelope
Brian Halligan
Creating content that engages and captures attention can be a daunting task. With so much competition for eyeballs, you need every advantage you can get.
The right technology stack can help you, and your team get the job done better, more easily, and more efficiently. To find the best tools for the job, it’s essential to do your research and figure out what works best for you.
To help you get started, we’ve put together a list of our seven favourite tech tools to help you get started creating shareable and engaging content.
Grammarly
Grammarly is a tool that helps you write better by identifying mistakes in your grammar, spelling, and punctuation. As a writing assistant, it will help you improve your writing skills by offering suggestions to improve clarity and word replacements. It’s especially helpful for people who are not native English speakers.
Social Pilot
Social Pilot is a social media management tool that helps you schedule and publish content to multiple social media platforms from one place. It also provides detailed analytics to help you track the performance of your content. This tool is helpful for businesses who want to increase their online presence by regularly publishing fresh content.
Canva
Canva is a design platform that makes it easy for anyone to create professional-looking visuals. With a library of built-in templates and tools and thousands of images and graphics available online, you can create anything from a simple flyer to a complex presentation.
DeepL Translate
DeepL Translate is a translation tool that uses artificial intelligence to provide highly accurate translations. It’s been praised for its accuracy and ability to translate entire sentences instead of just individual words. This makes it a good choice for businesses needing translation for marketing materials or customer support.
Asana
Asana is a project management tool that helps teams track and manage their work. It enables you to create tasks, track progress, and collaborate with team members. Asana is helpful for businesses that need to manage a lot of projects simultaneously.
Advanced Marketing Institute
The Advanced Marketing Institute’s Headline Analyzer is a free tool that helps you write better headlines by identifying the best words to use in order to capture attention and appeal to emotion. It analyses your headline and provides feedback on which emotion your headline most impacts, intellectual, spiritual or empathetic. This tool is helpful for businesses who want to create headlines that are both catchy and effective.
Google Trends
As a business, staying up-to-date on the latest trends is essential. Google Trends can be a valuable resource for doing just that.
Google Trends is a tool that allows you to see how popular particular search terms are. This can be helpful for identifying which topics are trending in your industry and creating content around those topics.
You can use Google Trends to see how interest in a particular topic has changed over time, what states or countries have the most interest in a subject, and even compare two different topics.
The seven tools we’ve listed are just a starting point, and there are many other great tools out there that can help you create content that engages your audience and drives results. Don’t be afraid to experiment with different tools to find what works best for you. Content creation is an ever-evolving process, so keep trying new things and see what works best for you and your business.
Is your business using social media’s full potential?
At Brieffin, we use our expertise to unlock everything social media offers your business or personal brand. We use our experience in content creation, strategy and planning, and social media management to help build consistency and deliver marketing success. Let’s talk.
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