Our Thoughts and Experiences are Here

Close to our Spotify playlist and an awesome cup of coffee!

We all leave a part of ourselves in every piece of content that we create and share: our thoughts, our point of view, a pinch of our personalities.

Inspiration plays an important part for us when putting together our ideas and writing them down.

Over the years, we have collected words that have inspired us to write about certain topics. Today we’re putting together fragments of some of our articles and the thoughts of those who inspired us to write each and every one of them.

Here we go.

True joy results when we become aware of our connectedness to everything.

–  Paul Pearsall

Our world has always been about connectedness, and today’s technology allows us to connect in a different way, on a larger scale than ever before. By putting in the work to streamline your social media content efforts and engage with your consumers, everyone involved is able to benefit from this new form of connection – a true online community.

– Social Media Engagement: Building a Community

Charm them with your presence as soon as they look at you.

– Anna Held

One of the challenges with social media can be how to attract your audience. Make those first connections, keep them interested and entertained. Exhausting.  But as time flies by, we will discover that the key to moving forward is keeping a steady level of quality, constancy, commitment and, well yes, charisma!

Charming our Brand into Likes

Awareness is like the sun. When it shines on things, they are transformed.

Thich Nhat Hanh

Speaking of that clear and consistent message, your brand is your message. When your brand is sleek and coherent, it creates harmony. That harmony is appealing for consumers, and strong branding gives you credibility – before you’ve even said a word.

Falling in Love With Brand Awareness

Art is a step in the known toward the unknown.

Kahlil Gibran

When sitting down to create, design, or write, there’s a decision to be made about the art’s creative direction. With so many options, choosing the most meaningful and impactful way to tell the story can be overwhelming. Along with that, especially when you’re working with your audience in mind – whether that’s your client, the consumers, or both – you have to remember that it’s possible they won’t like what you came up with. It’s opening yourself up to be in that vulnerable position.

The Art of Social Media

Simplicity is the ultimate sophistication.

Leonardo da Vinci

While it might be tempting to throw ideas against the wall and see what sticks, it’s not your best bet for brand simplification. Instead of trying to cater to different campaigns or strategies to different audiences, focus your approach and concentrate on your strongest option. The same goes for your brand’s values, attributes, personality, and other features. Decide on the essentials and focus on those – think not about everything you could do, but what you should do that fits with your desired brand image.

Simplicity has become increasingly desirable in our oversaturated digital world, but it’s perfectly achievable along with a bit of hard work. By taking inventory of your brand image, you can identify the essentials and streamline your identity to simplify. Your customers will thank you.

The Value of Simplicity

And about this new year that is just starting…

Make time to enjoy the simple things in life.

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With all this inspiration in mind, there’s no better companion than a sweet selection of music that we keep collecting on our journey.