Standing out from the crowd

Personal Branding Online And Offline 101

A strong and cohesive personal brand can help attract new customers, employees, and investors while reinforcing that positive perception among those who already know you.

Life isn’t about finding yourself. Life is about creating yourself.

George Bernard Shaw

Your personal brand is the first thing people see when they look at you. It is the process of marketing your skills and abilities to potential clients. We all want to stand out of the crowd when it comes to business, so why not build a strong image to give yourself an advantage? Building a personal brand isn’t difficult but does take some time and effort to create a solid image. If done right, your personal brand will help you in any career transitions or business opportunities that might happen.

What is a personal brand and why do I need one

A personal brand is your reputation of what you believe, do, say, and live. Personal branding is crafting the unique image you want to present to others, and it can be done through offline and online activities.

You want to build a strong personal brand because it will help you network more efficiently and make it easier for others to trust what you say or do. You also want to keep in mind that your personal brand is ever-evolving. The way you feel about yourself today might not be how you feel about yourself next year.

How to create a personal brand online

The first step to creating a personal brand online is to choose a domain name. Registering the name of your website will not only motivate you to build a strong brand, but it creates a unique image. It also allows you to set up a professional email address. Choosing a domain name starts with thinking about the type of work you do, what service you offer, or what you are passionate about. This leads to the second step, creating an online presence through social media platforms like Facebook, Twitter, Instagram, and LinkedIn.

Next, think about how your website can help your clients. Creating a website is very affordable and is something you can do yourself. Your website should clearly portray your message, purpose, and mission. You can do this visually and through great copywriting and sharing valuable content.

The next step to creating a personal brand online is to share your website. Start by reaching out to people in your existing network, including friends, family, peers. Don’t forget to choose keywords for your name and business so that any future searches online will lead people back to your site.

How to use your personal branding offline

First, you want to research where people might be most receptive to your personal branding. You can do this by checking out the location’s demographics for your job, the school where you are taking classes, or even an event you plan to attend.

If you are trying to build a professional network, you need to consider how much information about yourself is available. It would help if you also decided on how you are going to use your personal branding offline. It can be as simple as having business cards printed with your website and online social profiles or having information in mind you can quickly share when asked about yourself.

You may want to find ways to make the transition more natural by starting conversations with people. If you use LinkedIn, make sure your profile is always up to date for people to find more information on who you are. The bottom line is to be creative with how you use your personal branding offline. Activities like coaching and mentoring, public speaking, and even volunteering are all ways to share your personal brand with the world. You want to be professional and show personality in some way to show people your human side and your professional side.

Strengthen your personal brand today

Whether you’re a solopreneur or the CEO of a Fortune 500 company, your brand is one of the most valuable assets in your business. A strong and cohesive personal brand can help attract new customers, employees, and investors while reinforcing that positive perception among those who already know you.

You don’t need to be an expert designer or marketing guru to create a powerful presence, but specialists can help you save time, money, and energy by doing so. With Brieffin’s content development service and digital marketing workshops and consultancy, we’ll walk you through every step from start to finish.

Is your business using social media’s full potential?

At Brieffin, we use our expertise to unlock everything social media offers your business or personal brand. We use our experience in content creation, strategy and planning, and social media management to help build consistency and deliver marketing success. Let’s talk.

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