Personalizing Your Digital Marketing Strategy

The real voyage of discovery consists not in seeking new lands but in seeing with new eyes.

Marcel Proust

No matter our stories, no matter our life experiences, there’s one thing most of us have in common: we’ve all had someone play the role of a coach in our lives.

Maybe it was an actual coach, like for a sports team. (Personally, I played soccer and basketball growing up.) Maybe it was a teacher or some sort of special instructor. Or maybe it was your parents, grandparents, or even an older sibling. The role of a coach, regardless of the official title, is someone who provides guidance. Who cheers you on. Who wants to help you succeed.

Here’s what the dictionary has to say:

Coach (noun): someone who helps you identify and focus on what’s important; someone who trains you to achieve your goals.

Even as we grow older and move into professional careers, we often identify someone in our workplace or industry to act as a mentor. Through this person’s lens of experience, they share their knowledge to help us achieve more than we could alone.

But sometimes, we may need coaching in another area. It might be something that’s totally foreign to us. Or maybe, though we’re already experts on a given topic, we may be looking for an outside perspective.

The best coaches I’ve had in my life were ones who challenged me in a way that I wasn’t expecting. When I showed up to the soccer field, or to band practice, or to my professor’s office, I often walked in feeling confident in myself. Like I knew what I needed to do. But several times, they asked me to totally re-think what I thought I knew. And that’s not always a comfortable feeling.

But without the change in perspective, our ability to grow is limited. In some cases, we even have to unlearn the things we thought we knew, that we took to be completely, unequivocally true, to reach our full potential. Long story short – change isn’t easy, but we rely on coaches to help us uncover more than we thought possible.

So, speaking of coaching… if you’ve seen our social media lately, you may have seen that we at Brieffin are offering something we’re really excited about: personalized social media workshops. Whatever your story is, and whatever you’re hoping to gain, we want to help spark your creativity and share inspiration to revitalize your digital marketing strategy.

We know that the digital marketing landscape is constantly changing. Sometimes, it seems like if you blink, you’ll miss a new trend that’s taking over the online world. It can truly be exhausting to try to keep track of everything.

With our personalized workshops, we’ll sit down with you to help identify your business goals and start from the very beginning to create a custom strategy for you.

A few of the topics we’ll cover include:

Strategy & Purpose | Audience Targeting & KPIs | Frequency & Timeline | Budget | Content | Social Networks | Engagement Flow & Protocol | Advertising | Content Type | Copywriting Tone | Design | Monitoring | Brand Reputation | Analytics

Most of all, we want our clients to know that this is not a presentation – it’s a conversation. While we may be the coach in this case, we want our clients to take an active, participating role. One common theme of our workshops is the HANDS-ON approach, and this is the only way the end result can be the very best it can be.

If you want to learn more about our personalized social media workshops, please don’t hesitate to contact us! We’d love to connect with you.

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