The other part of outsourcing is this: it simply says where the work can be done outside better than it can be done inside, we should do it.
Alphonso Jackson
Marketing can be a time-consuming endeavour for B2B businesses. If your marketing isn’t producing results or takes up more time than it should, you might need to start looking for outside help. We will show you some of the main signs that indicate when it’s time to outsource your marketing efforts.
1. You’re not getting enough leads or conversions
If you’re not getting enough conversions or leads, it could be because your marketing strategy isn’t working. One sign that you should outsource your marketing is when you notice that your lead generation numbers and conversion rate are not increasing. It may be time to change strategies or hire a B2B Marketing Agency to run your digital efforts on the Internet.
2. You’re struggling to keep up with your marketing
Is marketing something you’re passionate about or good at? If not, it may be time to outsource your marketing. When you get overwhelmed by the day-to-day tasks of marketing, your business suffers. You might find yourself putting off new content or letting ads expire on social media. And eventually, you might even let important promotional events and opportunities slip through the cracks. While marketing may not be the most enjoyable part of running your business, it’s a process vital to stay competitive in today’s market, especially in the B2B landscape.
- 90% of B2B marketers employ content marketing tactics (source)
- According to a Content Marketing Institute study, 75% of B2B marketers without a content marketing plan said they’d create one within a year
- The two most common reasons B2B marketers don’t prepare a content marketing plan are a small staff (67%) and lack of time (44%) (source)
You might think you could handle everything yourself, but there’s too much work for one person to do alone. Bringing in a great asset on board like Brieffin’s Marketing Outsourcing will allow you to scale.
3. Your time is spent on tasks that don’t help you grow your business
One sign that you might want to consider outsourcing your marketing is if you’re spending a lot of time on tasks that don’t necessarily help you with growing your business. One example of this is when you’re spending hours trying to create good quality content for your website. This isn’t the best use of your time because you need to spend time researching what content is most relevant for your customers, listening to their feedback, and striving to keep them happy.
4. You don’t have the budget or staff to handle all of it yourself anymore
If you’re not marketing your business by yourself anymore because you don’t have the time or resources, it may be time to outsource your marketing. Start by creating a marketing plan including specific goals and how to measure the success of the campaign. This will help you find an outside company that aligns with your goals and can take care of your marketing for you.
We could add a Brieffin success example in here.
Outsource your marketing to Brieffin and grow
You know it’s time to outsource your marketing when you’re not getting enough leads, struggling to keep up with the demands of your current workload, and are spending too much time on tasks that have nothing to do with growing your business. If this resonates with you, contact us to discuss your marketing outsourcing.
We specialise in helping B2B businesses grow their revenue through outsourcing our services for digital advertising (PPC), SEO, content writing/blogging, email strategy, social media management, and more. We can help lighten your load so you can focus on what truly matters – running your company.
Is your business using social media’s full potential?
At Brieffin, we use our expertise to unlock everything social media offers your business or personal brand. We use our experience in content creation, strategy and planning, and social media management to help build consistency and deliver marketing success. Let’s talk.
Our Moment of Bliss
Smile to ‘Passionfruit’ – triple j Like a Version by Angus and Julia Stone. More to listen to on our Spotify Playlist.
