Why investing in corporate branding is essential for industrial companies
Corporations thrive when they have an identity that is distinct and recognisable.
B2B Social Media Content Creation: Strategy & Trend Tips
By providing valuable content, encouraging engagement and fostering relationships, B2B businesses can build a loyal following and establish themselves as thought leaders in their industry.
Industrial Marketing is About to Take a Next Big Step
Augmented reality provides a unique way to engage with customers and prospects by overlaying digital information on top of the physical world.
What is Neuromarketing and What Does it Mean for the B2B Industry?
A more robust understanding of your customer will allow you to predict what kinds of behaviour you’ll see from them.
5 Tips on How to Work More Effectively with a Global Team
For most companies, future work will rely on global teams for various reasons. Build your international team and implement these tips to maximize your efficiency and productivity beyond the confines of your nation’s boundaries.
How to Create an Outstanding Marketing Plan
A marketing plan can help you achieve your business goals and establish an effective strategy for growth.
The Ultimate Guide to B2B Influencer Marketing
If you haven’t implemented influencers in your B2B marketing strategy, now is the time. Find out everything you need to know about this tactic with this guide.
What makes B2B content impactful for the decision-makers
Impactful B2B content increases your ability to communicate effectively. Make sure your content meets and contains the following essential elements to capture and keep the interest of decision-makers.
Challenges of creating great content for B2B industries
While there are many challenges in creating B2B content, such as a lack of resources, consistently publishing quality material, and effectively measuring the return on marketing investments. There is a particular challenge that requires careful consideration and stakeholder involvement to overcome.
Understanding Social Media’s role in The B2B buying journey
B2B buying decisions are often complex and involve several different team members. It is through their connected experience that social media plays its role in the buying journey.
The Impact and Importance of B2B Influence Marketing
With the rapid adoption of social media over the last 20 years, how we access information, network, and influence each other has changed dramatically.
How to handle negative comments on social media – A B2B Perspective
How a company reacts to negative comments made in the public eye can profoundly impact public opinion and business reputation.
The Ultimate Guide to B2B Content Marketing
When done right social media can deliver incredible success to just about any business. The ability to both build and engage with an audience is extremely helpful in understanding what people are paying attention to and how they choose to interact with the content you share.
How Successful B2B Companies Use Social Media
B2B companies that actively employ a social strategy see better returns in the long run. It’s important to remember that creating an online presence is about more than short-term gains.
Why Quality B2B Copywriting Matters
B2B readers are less likely to make impulse purchases and spend more time investigating and understand the products or services they are investing in.
Social Media for Sales Teams in the Industrial B2B world
Having a strong and professional brand presence on social media helps sales teams reduce the amount of time they spend looking for leads.
The view from the B2B content creator’s perspective
Creating content for industrial companies and B2B brands, in general, requires an open mind and a willingness to be creative and try new things.
Are B2B Brands and TikTok a good fit?
“How did an app launched in 2016 for the Chinese market find itself being mentioned in the same breath as the other major social media players like Facebook and Instagram?”
How to create personas for B2B companies
In today’s fast-paced digital era, the old saying; time is money has never rung truer. The average B2B buyer has no time for the one-size-fits-all sales pitches of the pre-technology days, or to sift through a minefield of information to find what they need.
Why Social Media is a Great Idea for Industrial Companies
Being in business in the connected age we currently live in and putting social media on the back burner, could mean overlooking your most effective marketing channel.