While there are many challenges in creating B2B content, such as a lack of resources, consistently publishing quality material, and effectively measuring the return on marketing investments. There is a particular challenge that requires careful consideration and stakeholder involvement to overcome.
B2B buying decisions are often complex and involve several different team members. It is through their connected experience that social media plays its role in the buying journey.
With the rapid adoption of social media over the last 20 years, how we access information, network, and influence each other has changed dramatically.
How a company reacts to negative comments made in the public eye can profoundly impact public opinion and business reputation.
When done right social media can deliver incredible success to just about any business. The ability to both build and engage with an audience is extremely helpful in understanding what people are paying attention to and how they choose to interact with the content you share.
B2B companies that actively employ a social strategy see better returns in the long run. It’s important to remember that creating an online presence is about more than short-term gains.
B2B readers are less likely to make impulse purchases and spend more time investigating and understand the products or services they are investing in.
Having a strong and professional brand presence on social media helps sales teams reduce the amount of time they spend looking for leads.
Creating content for industrial companies and B2B brands, in general, requires an open mind and a willingness to be creative and try new things.
“How did an app launched in 2016 for the Chinese market find itself being mentioned in the same breath as the other major social media players like Facebook and Instagram?”
In today’s fast-paced digital era, the old saying; time is money has never rung truer. The average B2B buyer has no time for the one-size-fits-all sales pitches of the pre-technology days, or to sift through a minefield of information to find what they need.
Being in business in the connected age we currently live in and putting social media on the back burner, could mean overlooking your most effective marketing channel.