B2B buying decisions are often complex and involve several different team members. It is through their connected experience that social media plays its role in the buying journey.
With the rapid adoption of social media over the last 20 years, how we access information, network, and influence each other has changed dramatically.
“How did an app launched in 2016 for the Chinese market find itself being mentioned in the same breath as the other major social media players like Facebook and Instagram?”
Until now, holding any large event online has always taken a backseat to the real thing. But 2020 has proved just how responsive and adaptable the virtual landscape can be and that it’s here to stay.
Running a successful festive season campaign doesn’t happen by chance, there are several things that can be done to maximise sales, boost brand engagement, raise awareness, and achieve specific business goals.
The truly good brands understand that the key to branding success lies in getting key factors right. It’s these qualities that distinguish successful brands from poor ones.
Copywriting is one of, if not the, most important element in marketing. It’s the tool you turn to when you want to get an audience to take action! Effective copywriting informs, creates awareness, and persuades a reader to do something.
Viral content: The gold standard for successful digital marketing – at least, according to marketing clients. And, probably the bane of every digital marketer’s existence, who’s had to manage expectations of viral content being a norm rather than the exception.
Like fashion, most brand identities eventually reach their sell-by-dates. Trends, styles, and cultures are constantly evolving – what was hot in the ’90s is probably not relevant today.
To answer the question of whether a personal brand needs a logo it’s best to start with a question.
In an age of consumerism, fuelled by extravagant marketing and influencers, the importance of branding and social media engagement, as a differentiator, has never been more apparent.
If you’re a B2B company chances are your current online presence is restricted to your website and just one social platform. Which would make sense, because social media is for B2C companies… right?
There are no challenges, only opportunities. Us It no longer matters if you are a B2C company that sells directly to your customer or a big B2B corporate that sells complex industrial machinery, with the right strategy any type of company can find success and create a winning social media formula with a positive result. […]
Making audiences fall in love with brands is an old marketing practice that, in the past, only a few managed to achieve.
When you think of number-crunching, you might picture accountants, data scientists, or auditors. Now, think about the smartphone that’s undoubtedly sitting not-too-far-out-of-reach.
We’ve talked before about how LinkedIn can be an important asset when it comes to the job application. But LinkedIn isn’t the only social media profile that can help or hurt your chances of landing the job you want.
As the digital landscape and social media continues to change, it seems like there are always new ways to use it. You may be able to think of a few brands that have an excellent, stand-out social media presence, while others take a more middle-of-the-line approach. And some companies don’t use social media at all.
Some parts of the job search are the same as they’ve always been – like your resume and cover letter. But technological advances have led to some marked changes in how we make ourselves stand out as job candidates.
Just as there are so many marketing “buzzwords” floating around when it comes to content – like campaigns, social media, and SEO – there are more when it comes to the essence of your business.
It’s 2019, and long-gone are the days of the “old” internet. The days when having a website at all was an achievement, rather than an expectation. The days when websites were designed using handwritten – hand-typed? – HTML and CSS codes.
As children, one of the first things we learn is the concept of opposites. Yes and No. Up and Down. Young and Old. Short and Tall. Easy and Difficult. Soft and Hard. Simple and… Complex.
Do what you can, where you are, with what you have. Theodore Roosevelt What’s the difference between branding and a campaign? Or content creation and social media? The world of digital marketing is constantly evolving, meaning there are always new puzzle pieces to fit into a comprehensive marketing strategy. Some companies hire an expert to […]
Art is a step in the known toward the unknown. Kahlil Gibran As the technological landscape continuously changes, there are more and more voices participating in the social space. Anyone with an internet connection can write and publish anything at any time. With this, social media has evolved from its original purpose. It’s more than […]
Find out who you are and do it on purpose. Dolly Parton Many people have heard of the famous Myers-Briggs Type Indicator, also sometimes known as a personality test. When I was in my first year of college – and an “undecided” major – I went to our campus career resource center to do a […]
Awareness is like the sun. When it shines on things, they are transformed. Thich Nhat Hanh Brand awareness is sometimes seen as a marketing buzzword in the world of strategic communication. But what does it really mean? Put simply, it’s the a measurement of consumer consciousness or recognition of a product or company. Within that, […]