The Power of Mindful Marketing: Building Lasting Relationships with Customers
When you show your customers that you are listening and comprehending their needs, they are more inclined to become devoted brand advocates.
Industrial Marketing is About to Take a Next Big Step
Augmented reality provides a unique way to engage with customers and prospects by overlaying digital information on top of the physical world.
What is Neuromarketing and What Does it Mean for the B2B Industry?
A more robust understanding of your customer will allow you to predict what kinds of behaviour you’ll see from them.
Does Social Media Make Sense for B2B Companies?
When your customers are other businesses, it’s crucial that you invite your audience to join the conversation
Five Steps to Finding And Writing Your Value Proposition.
If you don’t have a strong value proposition, you’re likely losing business to someone who does
5 Tips on How to Work More Effectively with a Global Team
For most companies, future work will rely on global teams for various reasons. Build your international team and implement these tips to maximize your efficiency and productivity beyond the confines of your nation’s boundaries.
Behind the Scenes of a Marketing Agency: The Designer
The designer is a crucial creative staff member who takes the efforts of the other team members and presents them in the most effective light.
Behind the Scenes of a Marketing Agency: The Project Manager
Every company needs strong leadership to keep projects running smoothly and on schedule.
Behind the Scenes of a Marketing Agency: The Copywriter
Without a passionate copywriter, agencies don’t stand a chance.
2022 Digital Marketing Trends From 20+ Marketing Experts
Learn what top marketers recommend for successful digital marketing campaigns in 2022.
Creating bonds through emotional branding
Create powerful emotional bonds and help your brand build customer loyalty and engagement.
How to Create an Outstanding Marketing Plan
A marketing plan can help you achieve your business goals and establish an effective strategy for growth.
The Ultimate Guide for Virtual Trade Shows
Virtual trade shows are a great way to share information with potential clients about your product or service. It saves on time, and it is an opportunity to connect with leads that may be interested in what you have to offer.
Signs It’s Time to Outsource Your Marketing
Signs that it’s time to outsource your marketing operations. Find out how outsourcing can improve your marketing results.
Personal Branding Online And Offline 101
A strong and cohesive personal brand can help attract new customers, employees, and investors while reinforcing that positive perception among those who already know you.
Top 10 B2B Branding Agencies In Europe
A list of the top 10 B2B branding agencies in Europe that can help your business develop a strong brand and gain traction.
The Ultimate Guide to B2B Influencer Marketing
If you haven’t implemented influencers in your B2B marketing strategy, now is the time. Find out everything you need to know about this tactic with this guide.
Storytelling for a more humanized industrial brand
Industrial brands that overlook storytelling are missing out on a powerful tool to create emotional connections with B2B customers.
What makes B2B content impactful for the decision-makers
Impactful B2B content increases your ability to communicate effectively. Make sure your content meets and contains the following essential elements to capture and keep the interest of decision-makers.
Common mistakes B2B content creators make
The rise of content marketing shows no signs of slowing down. But, with so much content available, creators who don’t produce helpful, engaging, and high-quality content will miss out on potential leads.
Challenges of creating great content for B2B industries
While there are many challenges in creating B2B content, such as a lack of resources, consistently publishing quality material, and effectively measuring the return on marketing investments. There is a particular challenge that requires careful consideration and stakeholder involvement to overcome.
Understanding Social Media’s role in The B2B buying journey
B2B buying decisions are often complex and involve several different team members. It is through their connected experience that social media plays its role in the buying journey.
Career advice in the midst of a pandemic
It’s difficult to find anyone whose job the pandemic hasn’t impacted in one way or another. As the fallout of Covid playings out in labor markets and workplaces worldwide, many professionals are re-evaluating their job prospects and goals.
The Impact and Importance of B2B Influence Marketing
With the rapid adoption of social media over the last 20 years, how we access information, network, and influence each other has changed dramatically.
Every story is unique. What’s yours? – Personal branding in 2021
Building a solid personal brand requires thought and consistency but can rapidly expand your professional network and create new avenues for opportunities to find you when done correctly.
How to handle negative comments on social media – A B2B Perspective
How a company reacts to negative comments made in the public eye can profoundly impact public opinion and business reputation.
User Experience: What Is It And Why It Matters?
UX is an ever-evolving field of design. By adopting UX fundamentals, companies can keep up with the times and learn how to best deal with users’ pain points and design solutions for them. Helping them attract and retain customers.
The Ultimate Guide to B2B Content Marketing
When done right social media can deliver incredible success to just about any business. The ability to both build and engage with an audience is extremely helpful in understanding what people are paying attention to and how they choose to interact with the content you share.
How Successful B2B Companies Use Social Media
B2B companies that actively employ a social strategy see better returns in the long run. It’s important to remember that creating an online presence is about more than short-term gains.
Why Quality B2B Copywriting Matters
B2B readers are less likely to make impulse purchases and spend more time investigating and understand the products or services they are investing in.
Social Media for Sales Teams in the Industrial B2B world
Having a strong and professional brand presence on social media helps sales teams reduce the amount of time they spend looking for leads.
The view from the B2B content creator’s perspective
Creating content for industrial companies and B2B brands, in general, requires an open mind and a willingness to be creative and try new things.
The magic of B2B storytelling in marketing
“The power of stories to create connections between people and ideas, to convey history and values is something world leaders have been doing for a long time to motivate people to take a certain action.”
Are B2B Brands and TikTok a good fit?
“How did an app launched in 2016 for the Chinese market find itself being mentioned in the same breath as the other major social media players like Facebook and Instagram?”
Why B2B companies need to be on Instagram
“When done well a good organic social media strategy on Instagram can act as a place where potential customers, media members, and prospective employees can research, learn and directly engage with brands.”
6 B2B Social media trends we can expect in 2021
“While we see new internet trends every year, the impact of the pandemic in 2020 has accelerated certain trends and given marketers new insight into user behavior.”
Time for a Career revamp?
Updating your resume and optimizing your LinkedIn profile to meet the platform’s best practices doesn’t need to be difficult or time-consuming, here’s where to start.
The ‘Virtual’ Future of Industrial Events
Until now, holding any large event online has always taken a backseat to the real thing. But 2020 has proved just how responsive and adaptable the virtual landscape can be and that it’s here to stay.
How to run a successful festive season digital marketing campaign
Running a successful festive season campaign doesn’t happen by chance, there are several things that can be done to maximise sales, boost brand engagement, raise awareness, and achieve specific business goals.
Understanding the Power of Hashtags
The simple hashtag or pound symbol has been a part of the social media lexicon for long enough that we all know what it is. But not everyone understands why exactly it gets used and that using them correctly can skyrocket your brand’s social media awareness and engagement.
Key Qualities Of Great Brands
The truly good brands understand that the key to branding success lies in getting key factors right. It’s these qualities that distinguish successful brands from poor ones.
Why good copywriting is vital to digital marketing success
Copywriting is one of, if not the, most important element in marketing. It’s the tool you turn to when you want to get an audience to take action! Effective copywriting informs, creates awareness, and persuades a reader to do something.
How to identify customer pain points
Every customer has pain points (or problems) they are experiencing and would like to solve, in some cases, they aren’t even aware of any problems that need solving.
How to create a professional portfolio
A portfolio is more than just a collection of your work. For creatives and non-creatives alike, a portfolio is a calling card to the outside world. It’s a way for you to showcase your abilities while sharing your story.
What makes content go viral?
Viral content: The gold standard for successful digital marketing – at least, according to marketing clients. And, probably the bane of every digital marketer’s existence, who’s had to manage expectations of viral content being a norm rather than the exception.
When should your business consider a rebrand?
Like fashion, most brand identities eventually reach their sell-by-dates. Trends, styles, and cultures are constantly evolving – what was hot in the ’90s is probably not relevant today.
Do I need a logo for my personal brand?
To answer the question of whether a personal brand needs a logo it’s best to start with a question.
Social Media Strategy Self Enquiry
On the surface, building a thriving image with the help of social media looks fairly easy. There are, after all, thousands of examples of personal brands with excellent social media profiles full of great content in every type of niche.
How to create personas for B2B companies
In today’s fast-paced digital era, the old saying; time is money has never rung truer. The average B2B buyer has no time for the one-size-fits-all sales pitches of the pre-technology days, or to sift through a minefield of information to find what they need.
What Can These 5 Branding and Social Media Quotes Teach Us?
In an age of consumerism, fuelled by extravagant marketing and influencers, the importance of branding and social media engagement, as a differentiator, has never been more apparent.