Why investing in corporate branding is essential for industrial companies
Corporations thrive when they have an identity that is distinct and recognisable.
Our Most Loved Content Tools: The Best Tools to Help You Create Engaging and Shareable Content
Content creation tools are designed to make your life easier. Whether you need help coming up with ideas, organizing your thoughts, or creating polished final drafts, there’s a content tool out there that can help.
What is Neuromarketing and What Does it Mean for the B2B Industry?
A more robust understanding of your customer will allow you to predict what kinds of behaviour you’ll see from them.
Does Social Media Make Sense for B2B Companies?
When your customers are other businesses, it’s crucial that you invite your audience to join the conversation
Five Steps to Finding And Writing Your Value Proposition.
If you don’t have a strong value proposition, you’re likely losing business to someone who does
5 Tips on How to Work More Effectively with a Global Team
For most companies, future work will rely on global teams for various reasons. Build your international team and implement these tips to maximize your efficiency and productivity beyond the confines of your nation’s boundaries.
Behind the Scenes of a Marketing Agency: The Designer
The designer is a crucial creative staff member who takes the efforts of the other team members and presents them in the most effective light.
2022 Digital Marketing Trends From 20+ Marketing Experts
Learn what top marketers recommend for successful digital marketing campaigns in 2022.
Creating bonds through emotional branding
Create powerful emotional bonds and help your brand build customer loyalty and engagement.
How to Create an Outstanding Marketing Plan
A marketing plan can help you achieve your business goals and establish an effective strategy for growth.
Storytelling for a more humanized industrial brand
Industrial brands that overlook storytelling are missing out on a powerful tool to create emotional connections with B2B customers.
Why Quality B2B Copywriting Matters
B2B readers are less likely to make impulse purchases and spend more time investigating and understand the products or services they are investing in.
The view from the B2B content creator’s perspective
Creating content for industrial companies and B2B brands, in general, requires an open mind and a willingness to be creative and try new things.
Are B2B Brands and TikTok a good fit?
“How did an app launched in 2016 for the Chinese market find itself being mentioned in the same breath as the other major social media players like Facebook and Instagram?”
6 B2B Social media trends we can expect in 2021
“While we see new internet trends every year, the impact of the pandemic in 2020 has accelerated certain trends and given marketers new insight into user behavior.”
When should your business consider a rebrand?
Like fashion, most brand identities eventually reach their sell-by-dates. Trends, styles, and cultures are constantly evolving – what was hot in the ’90s is probably not relevant today.
The Four Biggest Opportunities in Industrial Social Media Branding
There are no challenges, only opportunities. Us It no longer matters if you are a B2C company that sells directly to your customer or a big B2B corporate that sells complex industrial machinery, with the right strategy any type of company can find success and create a winning social media formula with a positive result. […]
Why Social Media is a Great Idea for Industrial Companies
Being in business in the connected age we currently live in and putting social media on the back burner, could mean overlooking your most effective marketing channel.