B2B readers are less likely to make impulse purchases and spend more time investigating and understand the products or services they are investing in.
Creating content for industrial companies and B2B brands, in general, requires an open mind and a willingness to be creative and try new things.
“How did an app launched in 2016 for the Chinese market find itself being mentioned in the same breath as the other major social media players like Facebook and Instagram?”
“While we see new internet trends every year, the impact of the pandemic in 2020 has accelerated certain trends and given marketers new insight into user behavior.”
Like fashion, most brand identities eventually reach their sell-by-dates. Trends, styles, and cultures are constantly evolving – what was hot in the ’90s is probably not relevant today.
There are no challenges, only opportunities. Us It no longer matters if you are a B2C company that sells directly to your customer or a big B2B corporate that sells complex industrial machinery, with the right strategy any type of company can find success and create a winning social media formula with a positive result. […]
Being in business in the connected age we currently live in and putting social media on the back burner, could mean overlooking your most effective marketing channel.