The Power of Mindful Marketing: Building Lasting Relationships with Customers
When you show your customers that you are listening and comprehending their needs, they are more inclined to become devoted brand advocates.
B2B Social Media Content Creation: Strategy & Trend Tips
By providing valuable content, encouraging engagement and fostering relationships, B2B businesses can build a loyal following and establish themselves as thought leaders in their industry.
Industrial Marketing is About to Take a Next Big Step
Augmented reality provides a unique way to engage with customers and prospects by overlaying digital information on top of the physical world.
5 Tips on How to Work More Effectively with a Global Team
For most companies, future work will rely on global teams for various reasons. Build your international team and implement these tips to maximize your efficiency and productivity beyond the confines of your nation’s boundaries.
Behind the Scenes of a Marketing Agency: The B2B Marketing Manager
To be effective, a marketing manager needs to understand the customers’ challenges in their industry and the solutions available to overcome those challenges.
Behind the Scenes of a Marketing Agency: The Project Manager
Every company needs strong leadership to keep projects running smoothly and on schedule.
Behind the Scenes of a Marketing Agency: The Copywriter
Without a passionate copywriter, agencies don’t stand a chance.
Behind the Scenes of a Marketing Agency: The 4 Critical Roles
When building your agency’s team, focus on these four positions.
The Ultimate Guide for Virtual Trade Shows
Virtual trade shows are a great way to share information with potential clients about your product or service. It saves on time, and it is an opportunity to connect with leads that may be interested in what you have to offer.
Signs It’s Time to Outsource Your Marketing
Signs that it’s time to outsource your marketing operations. Find out how outsourcing can improve your marketing results.
The Ultimate Guide to B2B Influencer Marketing
If you haven’t implemented influencers in your B2B marketing strategy, now is the time. Find out everything you need to know about this tactic with this guide.
How To Scale A Digital Marketing Agency
If you find yourself in a situation where you need to scale and grow your company rapidly and inexpensively, then outsourcing might be the right solution for you.
Common mistakes B2B content creators make
The rise of content marketing shows no signs of slowing down. But, with so much content available, creators who don’t produce helpful, engaging, and high-quality content will miss out on potential leads.
Career advice in the midst of a pandemic
It’s difficult to find anyone whose job the pandemic hasn’t impacted in one way or another. As the fallout of Covid playings out in labor markets and workplaces worldwide, many professionals are re-evaluating their job prospects and goals.
The Impact and Importance of B2B Influence Marketing
With the rapid adoption of social media over the last 20 years, how we access information, network, and influence each other has changed dramatically.
How to handle negative comments on social media – A B2B Perspective
How a company reacts to negative comments made in the public eye can profoundly impact public opinion and business reputation.
How Successful B2B Companies Use Social Media
B2B companies that actively employ a social strategy see better returns in the long run. It’s important to remember that creating an online presence is about more than short-term gains.
The magic of B2B storytelling in marketing
“The power of stories to create connections between people and ideas, to convey history and values is something world leaders have been doing for a long time to motivate people to take a certain action.”
Why B2B companies need to be on Instagram
“When done well a good organic social media strategy on Instagram can act as a place where potential customers, media members, and prospective employees can research, learn and directly engage with brands.”
Time for a Career revamp?
Updating your resume and optimizing your LinkedIn profile to meet the platform’s best practices doesn’t need to be difficult or time-consuming, here’s where to start.
The ‘Virtual’ Future of Industrial Events
Until now, holding any large event online has always taken a backseat to the real thing. But 2020 has proved just how responsive and adaptable the virtual landscape can be and that it’s here to stay.
How to identify customer pain points
Every customer has pain points (or problems) they are experiencing and would like to solve, in some cases, they aren’t even aware of any problems that need solving.
Proud, Honored, and Everything in Between
We are so excited to announce our winning nomination for the Industrial Social Media Specialist of the year 2020 Spain, by Corporate Vision Magazine’s Media Innovator Awards.
How to create personas for B2B companies
In today’s fast-paced digital era, the old saying; time is money has never rung truer. The average B2B buyer has no time for the one-size-fits-all sales pitches of the pre-technology days, or to sift through a minefield of information to find what they need.
The Four Biggest Opportunities in Industrial Social Media Branding
There are no challenges, only opportunities. Us It no longer matters if you are a B2C company that sells directly to your customer or a big B2B corporate that sells complex industrial machinery, with the right strategy any type of company can find success and create a winning social media formula with a positive result. […]
Why Social Media is a Great Idea for Industrial Companies
Being in business in the connected age we currently live in and putting social media on the back burner, could mean overlooking your most effective marketing channel.
Social Media Marketing And Industrial Brands
No niche is too small if it’s yours. Seth Godin Industrial engineering brands might be the last type of brand you’d expect to have a social media presence. For a long time, that was true. But back in 2012, we entered the social media space for our first industrial client, and we haven’t looked back […]