Time for a Career revamp?

“If opportunity doesn’t knock, build a door.”

– Milton Berle

As we continue to feel the effects of the pandemic into 2021, the ripple effect from the first series of lockdowns has forced change on some people while shifting priorities for others. With the ‘second wave’ playing out around the world more people are having to look at the impact the pandemic is having on their careers, and industries.

For those that have decided to seek out new opportunities, now is the chance to update your resume and cover letter, rethink your LinkedIn profile and start networking in a way that opens new doors.

Updating your resume and optimizing your LinkedIn profile to meet the platform’s best practices doesn’t need to be difficult or time-consuming, here’s where to start.

Resumes & Cover Letters

It’s not always the candidate with the best qualifications or work experience that lands the role. It’s the person who marketed themselves the best. When revamping your resume keep the following in mind.

Your resume is a chance for you to showcase your personal brand. Including a summary or branding statement helps create a focused message that aligns with your ‘brand’, showcases your unique value, and helps differentiate you from other candidates.

Keep your resume relevant. Industries and processes change over time, consider removing old or irrelevant work experience that doesn’t align with your future goals or desired career.

Include your custom LinkedIn URL. Why? LinkedIn is part of your overall professional presence and for many industry professionals, the most important social media platform for networking and job searches. 

The visual design of your resume and cover letter should reflect your personal brand as well as your target industry. Colour and layout play an important role in how employers perceive you. Creating a unique visual resume will help your resume stand out while still being you.

You want your resume to tell your story. This is your opportunity to explain why you are so valuable in a way that grabs the reader’s attention, making you more memorable. Use storytelling techniques throughout your resume to highlight your biggest accomplishments. The goal is to create a connection with the reader so they want to learn more about you.

LinkedIn Profile

LinkedIn is the social media platform of choice for industry professionals, recruiters, and businesses looking for talent. Optimizing your profile can help you leverage the networking potential of LinkedIn and improve your job search. Make sure you’re ticking the following LinkedIn best practices boxes.

Make sure you have an up to date and professional profile photo. It creates a positive first impression of your profile. Include a cover image that’s both eye-catching and reflects your personal brand.

Customize your LinkedIn URL, www.linkedin.com/in/yournamehere. This allows you to use it across different platforms to market yourself.

Make sure all your relevant contact information has been filled out. People won’t contact you if they can’t easily do so.

Put some thought into your headline. Avoid just putting your job title down. Use your headline to help make a positive impression and explain what exactly it is you do and offer. It’s also a chance for you to include keywords that help your profile appear in LinkedIn searches.

Use the about section of your profile to share your story. Remember to write in the first person. Adding skills to your profile also shows recruiters what your core competencies are, make sure to highlight your strongest skillsets.

When adding your experience, don’t just copy in what it says on your resume. While your resume is more concise and targeted to the position you want. Your LinkedIn profile can and should include a more complete picture of your overall work experience.

Take time to add in your accomplishments. This is where you can add noteworthy information about yourself outside of your employment history.

Need a helping hand putting it all together? Check out our design and copywriting programs for resume and LinkedIn upgrading at www.brieffin.com/personal-brand/.

Is your business using social media’s full potential?

At Brieffin we use our expertise to unlock everything social media has to offer your business or personal brand. We use our experience in content creation, strategy and planning, and social media management to help build consistency and deliver marketing success. Let’s talk.

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Don’t restrict your B2B social media strategy to One Social Network

A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.

Scott Cook

If you’re a B2B company chances are your current online presence is restricted to your website and just one social platform. Which would make sense, because social media is for B2C companies… right?

Finding new clients and growing your network is important for B2B companies, but employing a social media strategy that only focuses on these points loses out on one of the key benefits of social media: Branding.

Using social media to build your brand and share your business’s story will allow you to shape your online image and attract the clients you want.

Twitter is a great example of how a B2B can communicate in real-time with its audience, answer questions, and actively participate in conversations in their industry to both inspire and educate.

To become recognized as a go-to authority for expertise on a selected area of specialization, B2B’s must share high-quality content that clients, intermediaries, and even competitors recognize as valuable. On the right social platform, this can become a powerful and viral tool in building engagement and a brand’s name.

With not all content being suitable to be shared everywhere, B2B companies need to decide on the type of content to share on their chosen platforms. Having the ability to post different types of content (think videos and curated content for Facebook, company news and professional content for Linkedin) to different channels gives B2B companies the freedom to showcase a side of their personalities and culture that would have otherwise remained hidden to both potential customers and jobseekers alike.

By creating a voice on more than just one platform, B2B’s get to benefit from the unique advantages each has to offer, which ultimately strengthens and supports the main marketing strategy by creating brand awareness and advocacy.

Is your business using social media’s full potential?

At Brieffin we use our expertise to unlock everything social media has to offer your business or personal brand. We use our experience in content creation, strategy and planning, and social media management to help build consistency and deliver marketing success.

Let’s talk!


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Your Professional Profile: Social Media

Do not hide your light for fear of what others may think of you. Let it shine and be a reflection of what is possible.

Kristi Bowman

We’ve talked before about how LinkedIn can be an important asset when it comes to the job application. But LinkedIn isn’t the only social media profile that can help or hurt your chances of landing the job you want.

While LinkedIn is the most-utilized social media website for recruiters to use during the hiring process, it’s far from the only one. 92% of companies are using social media profiles to help with hiring decisions, but 66% use Facebook and 54% use Twitter. Certainly, others use Instagram as well.

Maybe you’ve heard it before: you want to be sure to clean up anything that you wouldn’t want a future employer to see. Whether that’s removing certain photos from your college days, or deleting shared posts or memes that don’t reflect your very best. At the very least, make sure your profile is on private if you aren’t able to go through and remove everything.

Afterwards, try logging out of your account and taking a look as if you were a stranger. What image are you presenting? What message are you sending?

However, just as social media can work against you, it can also work for you. If you have a public or semi-public profile that showcases your personality or passions or professional image, consider keeping it available for future employers to see. It’s a way for them to get a look into who you are, before they even bring you in for an interview.

If you feel the message you’re sending is a positive one, there’s no reason to hide it away. In fact, perhaps the hiring manager – or CEO – will find something on your profile that they relate to. Or really intrigues them. Or maybe, they love your creativity. This could actually give you a leg up on the competition.

As with many things in life, it’s about finding the right balance. We have to be aware of the things we post online, because as many of us have heard – “The internet is forever.” Being conscious of our social media habits is a way of looking after ourselves and making sure nothing from our past inhibits our future.

And once you’ve struck that balance, remember to multiply it by the number of social media profiles you have. It’s not enough to have a stellar LinkedIn profile, though this is probably the most important one from a career perspective. But sharing that same, coherent message across different platforms, you present the most consistent version of who you are. And consistency is a highly sought-after trait.

Does any of this sound familiar? It should – because we are talking about personal brands (again)!

Your personal brand is how you can share your uniqueness with the world, in a professional, consistent manner. In a way that showcases your distinct experiences, skills, talents, and dreams. Across multiple platforms. All tied together with great content and design… and a pretty bow on top.

When you’re ready to get started, we’re here.

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Making The Most Of LinkedIn

The difference between ordinary and extraordinary is that little extra.

Jimmy Johnson

Some parts of the job search are the same as they’ve always been – like your resume and cover letter. But technological advances have led to some marked changes in how we make ourselves stand out as job candidates.

One of these big changes is the digital portfolio. Rather than bringing a paper folder to an interview, applicants can make an impression on hiring managers as soon as they apply. By attaching a link to an email, they can share a summary of their work digitally – allowing hiring managers to make quicker decisions on who to invite back for an interview.

But equally important, these days, is having a strong LinkedIn profile. As the world’s largest professional networking site, LinkedIn has secured its status as the place to be for job searchers, recruiters, and hiring managers alike. According to Hootsuite, 30 million companies have profiles on LinkedIn. And despite a stagnant number of new users on social media platforms like Facebook and Twitter, LinkedIn continues to grow year over year – with two professionals signing up for LinkedIn every second.

So, why is it so popular?

Essentially, a LinkedIn profile is like an interactive resume. It’s not limited to one or two physical sheets of paper, so you can add more detail. (My LinkedIn profile includes some of my less-relevant jobs – like when I was a waitress in college, though that definitely doesn’t make the cut on my official resume.) When you list a company as your employer, it becomes a live, codified link that is clickable for anyone seeking more information. And like a digital portfolio, you can upload samples of your work or important projects and display them on your profile as well.

If you’re looking for a job, LinkedIn is a good place to start. Three million jobs are posted on LinkedIn every month. Some of them, you can apply directly through LinkedIn with the click of a button. And not only will LinkedIn recommend jobs you may be interested in, but you can also utilize your network to help make connections within your desired companies.

Even if you’re not a job seeker, it’s a good way to stay in touch with industry trends and others in your network. You can join any number of specialty groups based on your profession or interests, which may even lead to new opportunities. Additionally, LinkedIn hosts its own blog publishing platform, allowing any user to blog about any topic they wish. You never know how far that post could reach!

At Brieffin, we want to help you take your professional image to the next level.

Whether you’re looking for website development, personal branding, resume design and writing, or even spicing up your LinkedIn profile, we’re here. For you.

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Why Your Brand Should Be Using Hashtags

Every once in a while, a new technology, an old problem and a big idea turn into an innovation.

Dean Kamen

For our industrial brands – and Brieffin, as well – we utilize a variety of social media channels. The type of message we focus on for each channel is different. Some social channels, like Twitter, are where we focus on a high volume of information. Others, like Instagram, are great for sharing visual content, like photos and videos.

But no matter the platform – whether it’s one of these, or even LinkedIn, lately – you’re likely to see one thing in common: the presence of hashtags.

The hashtag got its start on Twitter, back in 2007. A social technology expert named Chris Messina is credited for inventing it when he posted this Tweet:

When Messina shared his idea with Twitter founder Evan Williams, Williams didn’t really care for the idea. He doubted it would be very popular.

But the uses and popularity of hashtags grew. 12 years later, there are 125 million hashtags used every single day.

So why should brands use hashtags? Though some may see them merely as a gimmick, we believe hashtags provide value when used with good judgment. Here are 5 reasons why brands should be using hashtags.

1. To create community

Just as Messina intended in his Tweet containing the original suggestion, hashtags are very efficient when used for a group. In fact, for many of my college courses, we would have a class hashtag listed on our syllabus along with the professor’s office hours and the course textbook name. When my classmates and I would use that hashtag – such as “COMM441” – it was a way for us to share interesting thoughts or information related to the class, with each other. It gave us a group identity in a social space.

2. To help your target audience find you

Hashtags have evolved beyond a way to identify groups. Now, they serve another very important purpose: they are basically their own version of a search engine. Since hashtags are links, clicking on a hashtag on any social channel will bring the user to a new page showing all the recent posts with the same hashtag. Or, they can simply type the hashtag into any search field – even Google! When your brand is using the right hashtags, it makes it easy for the people who are interested in that hashtag to find you. You don’t even have to go looking for them!

3. To build excitement

Maybe your brand wants to announce a new promotion, product, contest, or campaign. The perfect hashtag can go a long way to generate buzz as you share the news with your audience. That hashtag can ensure consistency with your messaging. Even more than that, you can encourage your audience to use the same hashtag – to share their feedback or even enter the contest. Not only are you building excitement, but also fostering the sense of community (just like in #1.)

4. To improve engagement rates

Everyone is looking for the magic formula that improves engagement. It turns out, hashtags might be part of that formula. According to a study by Linchpin SEO, Tweets with hashtags receive twice as much engagement as Tweets without hashtags. While there are varying opinions and statistics on the exact number of hashtags that works best, it can depend on industry and audience. Brands should experiment to find that perfect number.

5. To build connections within your industry

Most of us know the power of networking, and surprisingly, hashtags can even be good for that! Using the same hashtag as others in your industry can lead to connections made – especially in niche industries. Also, it’s quite common for industry events or conferences to have an “official” event hashtag. (Like #METEC2019, which we recently attended.) Make sure to include it while sharing content from the event, and there’s a good chance you’ll be able to meet and connect with others in attendance, even if just virtually.

Looking for more advice about navigating the ever-evolving world of social media? Get in contact with us, and we’ll be happy to connect and point you in the right direction.

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