In today’s fast-paced digital era, the old saying; time is money has never rung truer. The average B2B buyer has no time for the one-size-fits-all sales pitches of the pre-technology days, or to sift through a minefield of information to find what they need.
The next time you’re on social media take note of how quick you are to scroll past anything that doesn’t immediately grab your attention.
Just as there are so many marketing “buzzwords” floating around when it comes to content – like campaigns, social media, and SEO – there are more when it comes to the essence of your business.
No niche is too small if it’s yours. Seth Godin Industrial engineering brands might be the last type of brand you’d expect to have a social media presence. For a long time, that was true. But back in 2012, we entered the social media space for our first industrial client, and we haven’t looked back […]
Awareness is like the sun. When it shines on things, they are transformed. Thich Nhat Hanh Brand awareness is sometimes seen as a marketing buzzword in the world of strategic communication. But what does it really mean? Put simply, it’s the a measurement of consumer consciousness or recognition of a product or company. Within that, […]