How to run a successful festive season digital marketing campaign

Don’t be afraid to get creative and experiment with your marketing.

– Mike Volpe

Running a successful festive season campaign doesn’t happen by chance, there are several things that can be done to maximise sales, boost brand engagement, raise awareness, and achieve specific business goals.

The festive season, by far the busiest period for most businesses is unique in its impact on our behaviour as consumers. During this time of the year, most of us are influenced by many psychological and societal pressures, like the urge to spend, fear of missing out on discounts and deals, and the necessity to gift.

Understanding these shifts in consumer behaviour combined with a sound digital marketing strategy will help you make the most of your digital marketing efforts over the festive season.

So, what steps should you take to ensure the best possible outcome of your festive marketing campaign?

Take advantage of big holiday sales days

Black Friday and Cyber Week are two of the biggest shopping periods around the world. Plan well ahead of time if you want to capitalise on the enormous amounts of people looking for bargains. It’s also a great way to introduce new audiences to your brand.

Learn from past campaign

If this is your first festive campaign, be sure to record what you did, why you did it, and what the results were. Looking back at past campaigns can help you avoid repeating costly mistakes, and improve on what worked well.

Reviewing your social, website, and Google analytics is another way to see which pieces of content, products, or services are getting the most attention. Knowing what’s popular and what isn’t will help you design an effective holiday campaign.

Be social and mobile ready

Have a festive social media strategy ready to implement. Taking advantage of the increase in activity across most social media platforms is one of the best ways to appeal to new audiences and convert them into long term followers and supporters.

Make sure all your marketing communications, services, and website are optimised for mobile. More than half of all online purchases are attributed to mobile devices. Poor mobile design leads to a bad impression of your brand and ultimately frustrated users who will look to competitors instead.

With social media and online shopping becoming more integrated, users are constantly mixing entertainment, education, and shopping. This impacts consumer buying decisions and aids them in discovering new businesses.

In short, if social media marketing isn’t part of your overall digital marketing efforts, you may want to stop and ask why?

Understand your audience

Knowing how to effectively communicate with the various personas that make up your potential client base is key to a successful campaign. Tailoring your marketing for the right audience will make you stand out in a sea of competitors.

The most important tip to remember is to appeal to the festive spirit of the holidays, have fun, and get creative.

Is your business using social media’s full potential?

At Brieffin we use our expertise to unlock everything social media has to offer your business or personal brand. We use our experience in content creation, strategy and planning, and social media management to help build consistency and deliver marketing success. Let’s talk.

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3 Things To Know About SEO

Having an open mind is the most important precondition for creating new ideas.

Eraldo Banovic

Search Engine Optimization – often known as SEO – is something that has become increasingly in the forefront of digital marketing over the past years. You likely have an idea already about what SEO is. Put simply, it’s the way that your content ranks when someone performs a search using a search engine. You might even have heard a little bit about how the “algorithms” work, which what everyone wants: to understand the algorithm and use it to their advantage.

Since the digital world changes so quickly, it’s important to keep an open mind to the new changes if you’re interested in adapting the best practices. Here are a few things you may not know about SEO for your brand or business.

1. It’s more than just keywords

Keywords are probably the first thing that comes to mind regarding SEO, but it’s far from the only thing. Another way to make your page rank is by utilizing “snippets,” which are small text boxes that display under search results. Not only does this help your page rank higher, but it also makes it more enticing for potential customers. They get a little preview of your content, which could make them more likely to click through to your page if they want to learn more.

And, applying your target keywords to your snippet helps to reinforce the search algorithm. Add a photo for even more SEO power!

2. Optimize photos and videos… and more

Speaking of photos… did you know they can be optimized as well? The same is true for videos and other types of media. Just because it isn’t text doesn’t mean it can’t be optimized! Captions, alternative text, descriptions, and even file names can be strategically populated with your target keywords to further bolster your content’s SEO position.

3. Don’t forget about mobile

Having a mobile-responsive website is more than just about aesthetics and ease of use for consumers in an increasingly mobile-dependent society. In fact, Google recently changed its SEO algorithm to prioritize mobile results. And considering that 58% of Google searches take place on mobile devices – and 87% of smartphone users conduct at least one search daily – this isn’t surprising.

Mobile technologies are solidifying their role in the future, and the search engine algorithms will adjust accordingly. It’s all about streamlining the user experience.

If all this information about SEO makes your head spin a little bit, don’t worry. Whether you feel like an SEO expert already or you’re just getting started – or you’re somewhere in between – Brieffin can help. We have all the tools you need to revolutionize your social media, digital marketing, and SEO strategy.

After 8 years, we know how much and how quickly things change. But we’ve committed ourselves to the challenge of staying on top of it all and sharing that knowledge with others.

Reach out to us, and let’s get started. Together.

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“The first time I realized I was living in this world, I was probably looking at the sky.” – Fruit Bats (Humbug Mountain Song from Absolute Loser)

Join our playlist on Spotify and be receptive to positive thoughts and feelings – and good music – this week.