Career advice in the midst of a pandemic

I am not a product of my circumstances. I am a product of my decisions.

– Stephen Covey

It’s difficult to find anyone whose job the pandemic hasn’t impacted in one way or another. As the fallout of Covid plays out in labor markets and workplaces worldwide, many professionals are re-evaluating their job prospects and goals.

Whether you are looking to break into a new industry, put your career on a new trajectory, or simply looking to find a job with a better fit.

Here are a few pieces of advice and some considerations that could make your career transition quicker and easier.

Before beginning your job search, you should evaluate your current strengths and weaknesses, where your passion lies, and what values are important to you. Take time to review your experience and identify what skills could be transferred to a new job in a similar or different industry.

Understanding each of these points will make changing career paths less daunting and easier to research. In some cases, you may find you require additional experience or educational courses to make the switch to a new job or break into a new industry. This shouldn’t be something that deters you but instead motivates you to grow.

Before dusting off your resume and sending it out to job vacancies and recruiters, it’s worth taking a step back and spending some time reviewing, updating, and improving your resume to match your new opportunities.

Amending your resume to showcase the right skillsets relevant to the industry or position you are applying for will improve your chances of being considered the right candidate for the job.

“Rebranding” yourself doesn’t end with amending your resume but how you present yourself and your personal brand online. Crafting a personal brand can enhance your reputation and establish your credibility and trustworthiness.

Aligning your personal brand with your goals will make it easier to market yourself and grow your professional network. Using social media to connect and interact with the right people in your chosen industry will help unlock new doors and accelerate change.

Just remember that an essential factor in branding yourself for a career change is to showcase yourself as someone whose already operating in the industry you wish to enter.

LinkedIn and other social media platforms are a great way to see how a new industry may differ from what you’re used to. Follow influential figures and leaders to get an idea of where a new industry may be heading, what changes could happen in the future, and where obstacles may lie. You never know what you might get asked in an interview.

One of the biggest obstacles for most professionals when it comes to changing careers is a shift in mindset. Acknowledging that there will be challenges and setbacks as you look for success should be expected. It’s how you respond to those setbacks that will determine how ‘lucky’ you are.

Is your business using social media’s full potential?

At Brieffin, we use our expertise to unlock everything social media offers your business or personal brand. We use our experience in content creation, strategy and planning, and social media management to help build consistency and deliver marketing success. Let’s talk.

Our Moment of Bliss

Hello from Earth by Hyume & Alex Serra. More to listen to on our Spotify Playlist.

Every story is unique. What’s yours? – Personal branding in 2021

In a world where you can be anything, be yourself.

– Etta Tuner

This short article intends to remind you that everybody, including you, has a personal brand. Your personal brand is how you are perceived by others when they think of you or your name comes up in conversation. It’s a mixture of your professional expertise and your personality.

Simply put, it’s your unique selling factor.

Building a solid personal brand requires thought and consistency but can rapidly expand your professional network and create new avenues for opportunities to find you when done correctly.

If you think you don’t have a personal brand, you do. You’ve just never paid it any attention. But you should.

Because your personal brand is a collection of your unique experiences and the values you present, it’s authentic to you and can help you stand out in a sea of people with similar skillsets and talents.

While it requires effort to build and maintain, a personal brand can enhance your reputation and establish your credibility and trustworthiness. Both potential employers and clients will screen your name on search engines and social media platforms to learn more about you. Optimized personal websites and social media pages that share a cohesive message about you will make you memorable.

Even if you believe you don’t have any engaging experiences or unique stories to share, you do. They have shaped your personality, attitude, and energy towards life and your career.

During your career, you’ve had to overcome obstacles, doubts and insecurities, and mishaps. You’ve celebrated professional wins and personal successes. When examined closely, those stories make your personal brand interesting, unique, and valuable.

For your personal brand to be authentic, your story needs to reflect your values and beliefs. It’s more than the sum of your education and your professional abilities.

When developing your personal brand, you’ll need to reconnect with what matters to you and those around you. Doing so will make it easier to connect with like-minded individuals. It’s important to remember that as your career evolves and your story gains new chapters, so will your personal brand.

It’s more important than ever not to let your job description or elaborate titles define you as a person. Titles and descriptions are less impactful if not accompanied by unique and relevant stories that only you can tell.

Is your business using social media’s full potential?

At Brieffin, we use our expertise to unlock everything social media offers your business or personal brand. We use our experience in content creation, strategy and planning, and social media management to help build consistency and deliver marketing success. Let’s talk.

Our Moment of Bliss

Shallow by Mune to help you reflect on your unique story. More to listen to on our Spotify Playlist.