Do I need a logo for my personal brand?

Personal Branding is not about pretending to be a perfect person. It’s being real to the world with your flaws and fortes.

– Bernard Kelvin Clive

To answer the question of whether a personal brand needs a logo it’s best to start with a question.

Why do you think your personal brand needs a logo?

A common answer here is, “ because I need an Identity “, “ it’ll make me look credible, especially for social media ”. And while the primary function of a logo is to identity, there is a difference between a logo used by business brands, to differentiate and create separate identities for their products and services, and one representing a personal brand and reputation.

To get a logo for your personal brand just because, would not be a good reason. A personal brand can survive and succeed without a logo.

However, there is a case to be made for having a logo for the right reasons. A personal brand is a combination of your unique style, values, and beliefs, and the logo you choose to use should attract and remind audiences of your style and values. A logo forms part of your personal brand identity, it shouldn’t be what defines it.

A logo also helps you stamp your expertise in your specific niche, enhance your marketability, and through your logo design aids in helping people build an affinity towards your personal brand and you as a professional.

So, what makes a good logo? There are a few elements that determine if a logo is good or not.

Is it simple? Simple logos are quicker and easier for people to recognize. Limit the colors, fonts, and wording you use to keep the design clean and simple.

Is it relevant? Not just to your niche but to the market and time. This is why we see companies rebrand and reposition themselves over the years.

Is it unique and memorable? Your logo should grab attention while showing off your uniqueness. Having a well-designed memorable logo is a way for people to instantly connect and associate with you and your personal brand.

Is your Personal Brand using social media’s full potential?

At Brieffin we use our expertise to unlock everything social media has to offer your business or personal brand. We use our experience in content creation, strategy and planning, and social media management to help build consistency and deliver marketing success. Let’s talk!

Our Moment of Bliss

Living blissfully through music. For it, in itself, is pure inspiration. Our mindfully picked music selection to awaken the creative space inside your mind. Here. On Spotify.

What Are Brieffin Workshops?

Teaching is the greatest act of optimism.

Colleen Wilcox

When you think of the word “workshop,” many different images might come to your mind. Maybe, you take it very literally – you imagine your dad’s workshop in the garage. Or maybe, your mind takes you to a boring work meeting that you’re forced to attend with your co-workers, while your more important tasks pile up. Or maybe you think of something else entirely.

So when we at Brieffin say that we offer workshops for social media/digital marketing – as well as personal branding – you might not know exactly what we mean by that.

Here’s how one dictionary defines it:

A workshop is a period of discussion or practical work on a particular subject in which a group of people share their knowledge or experience.

The way we see it: workshops are an opportunity for an interactive, hands-on learning experience in which all participants are fully engaged in pursuit of a common goal. Workshops can be useful in almost every area of life, and social media and personal branding are no different.

At Brieffin, we’re passionate about sharing our knowledge and experience with others because we remember the challenges we faced when we were just getting started.

Since 2012, we have years of experience in the design, creation, and distribution of online content, organic and sponsored, for brands and personal brands. And now, we’re able to offer workshops in these same areas in the hopes of inspiring and empowering others.

Social Media

Purpose and awareness are two words that perfectly match the mission of an effective online communication plan: Creating thoughtful messages for audiences, with the purpose of building knowledge and perception of the brand, thus raising awareness.

We’ll work together to develop a customized strategy for you and your brand. By taking factors such as purpose, target audience, frequency and timeline, and KPIs into consideration, we can recommend a content plan and the best social media platforms to meet all your needs. And later, we’ll provide you with all the necessary tools to track the success of your strategies.

Since the birth of social media, it’s never stopped changing, and it probably never will. But rather than allowing this fact to discourage us, we embrace it. We have to continue learning, evolving, and tackling the challenges that come our way. And we’re excited to have you on this journey with us.

Personal Branding

Personal branding is a buzzword that seems to have only popped up in the past few years, though the act of personal branding is long-established – whether we had a word for it, or not. Either way, it’s one of our other specialties.

Personal branding is all about turning the essence of you – your skills, your experiences, your passions – into a distinct professional image. We already think you’re pretty great, and we want the world to see that, too!

A personal brand includes obvious topics like your resume, but it may extend even further than that. A robust personal-brand presence includes consistency across multiple digital touchpoints, which could include a website/portfolio, blog, a logo, social media, your LinkedIn profile, and even search engine optimization.

Get in contact with us!

With our workshops, we come to the meeting prepared with an agenda, materials, topics of discussion, our knowledge and experience, and an open mind and heart to listen to our clients.

We know the importance of face-to-face contact – whether that’s in person, or over video conference. If you’re interested in scheduling a call with us, send us an email to connect@brieffin.com and we’ll be in touch.

Our Moment of Bliss

“If you come to find out who you are… may you find out, may you find out who you are.” – Kevin Morby (Parade from Still Life)

Join our playlist on Spotify and breathe – allow yourself to feel collected and calm.

Industrial social media specialists of the year 2020 - Spain