On the surface, building a thriving image with the help of social media looks fairly easy. There are, after all, thousands of examples of personal brands with excellent social media profiles full of great content in every type of niche.
Like anything in business all the effort put into these steps, amounts to nothing if we don’t monitor and evaluate the effectiveness of the approach and how to react to it.
When you think of number-crunching, you might picture accountants, data scientists, or auditors. Now, think about the smartphone that’s undoubtedly sitting not-too-far-out-of-reach.