Behind the Scenes of a Marketing Agency: The B2B Marketing Manager
To be effective, a marketing manager needs to understand the customers’ challenges in their industry and the solutions available to overcome those challenges.
Behind the Scenes of a Marketing Agency: The Designer
The designer is a crucial creative staff member who takes the efforts of the other team members and presents them in the most effective light.
Behind the Scenes of a Marketing Agency: The 4 Critical Roles
When building your agency’s team, focus on these four positions.
How to Create an Outstanding Marketing Plan
A marketing plan can help you achieve your business goals and establish an effective strategy for growth.
The Many Hats of a Social Media Manager
Discover what it takes to succeed as a social media manager in 2022.
Signs It’s Time to Outsource Your Marketing
Signs that it’s time to outsource your marketing operations. Find out how outsourcing can improve your marketing results.
Top 10 B2B Branding Agencies In Europe
A list of the top 10 B2B branding agencies in Europe that can help your business develop a strong brand and gain traction.
User Experience: What Is It And Why It Matters?
UX is an ever-evolving field of design. By adopting UX fundamentals, companies can keep up with the times and learn how to best deal with users’ pain points and design solutions for them. Helping them attract and retain customers.
Understanding the Power of Hashtags
The simple hashtag or pound symbol has been a part of the social media lexicon for long enough that we all know what it is. But not everyone understands why exactly it gets used and that using them correctly can skyrocket your brand’s social media awareness and engagement.
Social Media Strategy Self Enquiry
On the surface, building a thriving image with the help of social media looks fairly easy. There are, after all, thousands of examples of personal brands with excellent social media profiles full of great content in every type of niche.
Proud, Honored, and Everything in Between
We are so excited to announce our winning nomination for the Industrial Social Media Specialist of the year 2020 Spain, by Corporate Vision Magazine’s Media Innovator Awards.
What Can These 5 Branding and Social Media Quotes Teach Us?
In an age of consumerism, fuelled by extravagant marketing and influencers, the importance of branding and social media engagement, as a differentiator, has never been more apparent.
Don’t restrict your B2B social media strategy to One Social Network
If you’re a B2B company chances are your current online presence is restricted to your website and just one social platform. Which would make sense, because social media is for B2C companies… right?
The Four Biggest Opportunities in Industrial Social Media Branding
There are no challenges, only opportunities. Us It no longer matters if you are a B2C company that sells directly to your customer or a big B2B corporate that sells complex industrial machinery, with the right strategy any type of company can find success and create a winning social media formula with a positive result. […]
Why Social Media is a Great Idea for Industrial Companies
Being in business in the connected age we currently live in and putting social media on the back burner, could mean overlooking your most effective marketing channel.
Another Step in the Evolution of our Communication Style
Everyday life is nowadays related to the language learning of computers where communication is the main goal and the profit of the media serves the purpose of establishing a connection between the giver and the receiver of such message.
Creating Bonds Through Emotional Branding
Making audiences fall in love with brands is an old marketing practice that, in the past, only a few managed to achieve.
Digital Marketing: Springboard to Success
To be competitive in today’s digital market place, it’s now more important than ever to understand the impact effective social media and digital marketing campaigns can have on your brand’s growth and attracting the right customers.
The Power Of Content For Connections in online Communication
All the main social media sites have strengthened and while in the beginning, the intention was on “personal” connections, the last few years of marketing and advertisement overflow on these platforms have left users asking to return to that more personal approach, but this time around… with the brands.
Why Invest In A Social Media Manager?
As technology has become more accessible and user-friendly over the past few years, the ways that we interact with the world are different than before. Sometimes called the “Do-It-Yourself” or “DIY” economy, when we need a service, we’re more likely than ever to take things into our own hands. Even if we’ve never done it before.
Using Social Media For Visibility
As the digital landscape and social media continues to change, it seems like there are always new ways to use it. You may be able to think of a few brands that have an excellent, stand-out social media presence, while others take a more middle-of-the-line approach. And some companies don’t use social media at all.
5 Important Digital Marketing Buzzwords
Do what you can, where you are, with what you have. Theodore Roosevelt What’s the difference between branding and a campaign? Or content creation and social media? The world of digital marketing is constantly evolving, meaning there are always new puzzle pieces to fit into a comprehensive marketing strategy. Some companies hire an expert to […]
Social Media Marketing And Industrial Brands
No niche is too small if it’s yours. Seth Godin Industrial engineering brands might be the last type of brand you’d expect to have a social media presence. For a long time, that was true. But back in 2012, we entered the social media space for our first industrial client, and we haven’t looked back […]