Challenges of creating great content for B2B industries

While there are many challenges in creating B2B content, such as a lack of resources, consistently publishing quality material, and effectively measuring the return on marketing investments. There is a particular challenge that requires careful consideration and stakeholder involvement to overcome.

Career advice in the midst of a pandemic

It’s difficult to find anyone whose job the pandemic hasn’t impacted in one way or another. As the fallout of Covid playings out in labor markets and workplaces worldwide, many professionals are re-evaluating their job prospects and goals.

The Ultimate Guide to B2B Content Marketing

The Ultimate Guide to B2B Content Marketing

When done right social media can deliver incredible success to just about any business. The ability to both build and engage with an audience is extremely helpful in understanding what people are paying attention to and how they choose to interact with the content you share.

How Successful B2B Companies Use Social Media

B2B companies that actively employ a social strategy see better returns in the long run. It’s important to remember that creating an online presence is about more than short-term gains.

The magic of B2B storytelling in marketing

“The power of stories to create connections between people and ideas, to convey history and values is something world leaders have been doing for a long time to motivate people to take a certain action.”

Are B2B Brands and TikTok a good fit?

“How did an app launched in 2016 for the Chinese market find itself being mentioned in the same breath as the other major social media players like Facebook and Instagram?”

Why B2B companies need to be on Instagram

“When done well a good organic social media strategy on Instagram can act as a place where potential customers, media members, and prospective employees can research, learn and directly engage with brands.”

Understanding the Power of Hashtags

Hashtags

The simple hashtag or pound symbol has been a part of the social media lexicon for long enough that we all know what it is. But not everyone understands why exactly it gets used and that using them correctly can skyrocket your brand’s social media awareness and engagement.

Why good copywriting is vital to digital marketing success

Copywriting is one of, if not the, most important element in marketing. It’s the tool you turn to when you want to get an audience to take action! Effective copywriting informs, creates awareness, and persuades a reader to do something.

How to identify customer pain points

Every customer has pain points (or problems) they are experiencing and would like to solve, in some cases, they aren’t even aware of any problems that need solving.

What makes content go viral?

Viral content: The gold standard for successful digital marketing – at least, according to marketing clients. And, probably the bane of every digital marketer’s existence, who’s had to manage expectations of viral content being a norm rather than the exception.

Social Media Strategy Self Enquiry

Social Media Strategy Self Enquiry

On the surface, building a thriving image with the help of social media looks fairly easy. There are, after all, thousands of examples of personal brands with excellent social media profiles full of great content in every type of niche.

Proud, Honored, and Everything in Between

Proud honored and everything in between

We are so excited to announce our winning nomination for the Industrial Social Media Specialist of the year 2020 Spain, by Corporate Vision Magazine’s Media Innovator Awards.

Visual Branding: Why You Need It.

Visual Branding Why You Need It

The next time you’re on social media take note of how quick you are to scroll past anything that doesn’t immediately grab your attention.

The Four Biggest Opportunities in Industrial Social Media Branding

The Four Biggest Opportunities in Industrial Social Media Branding

There are no challenges, only opportunities. Us It no longer matters if you are a B2C company that sells directly to your customer or a big B2B corporate that sells complex industrial machinery, with the right strategy any type of company can find success and create a winning social media formula with a positive result. […]

Another Step in the Evolution of our Communication Style

Another Step in the Evolution of our Communication Style

Everyday life is nowadays related to the language learning of computers where communication is the main goal and the profit of the media serves the purpose of establishing a connection between the giver and the receiver of such message.

Oh, The Stories We Can Tell!

Oh, The Stories We Can Tell

Storytelling in marketing is nothing new, but so many brands continue to miss out on the unique capabilities that this type of communication tool can provide for their business.

Digital Marketing: Springboard to Success

Digital Marketing: Springboard to Success

To be competitive in today’s digital market place, it’s now more important than ever to understand the impact effective social media and digital marketing campaigns can have on your brand’s growth and attracting the right customers.

The Power Of Content For Connections in online Communication

The Power of Content for Connections in Online Communication

All the main social media sites have strengthened and while in the beginning, the intention was on “personal” connections, the last few years of marketing and advertisement overflow on these platforms have left users asking to return to that more personal approach, but this time around… with the brands.

Why Invest In A Social Media Manager?

Why invest in a social media manager

As technology has become more accessible and user-friendly over the past few years, the ways that we interact with the world are different than before. Sometimes called the “Do-It-Yourself” or “DIY” economy, when we need a service, we’re more likely than ever to take things into our own hands. Even if we’ve never done it before.

Your Professional Profile: Social Media

We’ve talked before about how LinkedIn can be an important asset when it comes to the job application. But LinkedIn isn’t the only social media profile that can help or hurt your chances of landing the job you want.

Using Social Media For Visibility

As the digital landscape and social media continues to change, it seems like there are always new ways to use it. You may be able to think of a few brands that have an excellent, stand-out social media presence, while others take a more middle-of-the-line approach. And some companies don’t use social media at all.

What Are Brieffin Workshops?

What Are Brieffin Workshops?

When you think of the word “workshop,” many different images might come to your mind. Maybe, you take it very literally – you imagine your dad’s workshop in the garage.

Why Good Website Design is Important

Why Good Website Design is Important

It’s 2019, and long-gone are the days of the “old” internet. The days when having a website at all was an achievement, rather than an expectation. The days when websites were designed using handwritten – hand-typed? – HTML and CSS codes.

Personalizing Your Digital Marketing Strategy

Personalizing Your Digital Marketing Strategy

The real voyage of discovery consists not in seeking new lands but in seeing with new eyes. Marcel Proust No matter our stories, no matter our life experiences, there’s one thing most of us have in common: we’ve all had someone play the role of a coach in our lives. Maybe it was an actual […]

5 Ways Your Brand Can Create Content

5 Ways Your Brand Can Create Content

There’s no good idea that cannot be improved on. Michael Eisner In last week’s blog post, we discussed some different “buzzwords” that are often associated with digital marketing. One of these words – content creation – is maybe seen as the biggest enigma. It’s such a broad term, that it can be difficult to pin […]

5 Important Digital Marketing Buzzwords

5 Important Digital Marketing Buzzwords

Do what you can, where you are, with what you have. Theodore Roosevelt What’s the difference between branding and a campaign? Or content creation and social media? The world of digital marketing is constantly evolving, meaning there are always new puzzle pieces to fit into a comprehensive marketing strategy. Some companies hire an expert to […]

Why Your Brand Should Be Using Hashtags

Why Your Brand Should Be Using Hashtags

Every once in a while, a new technology, an old problem and a big idea turn into an innovation. Dean Kamen For our industrial brands – and Brieffin, as well – we utilize a variety of social media channels. The type of message we focus on for each channel is different. Some social channels, like […]

Social Media Marketing And Industrial Brands

Social Media Marketing And Industrial Brands

No niche is too small if it’s yours. Seth Godin Industrial engineering brands might be the last type of brand you’d expect to have a social media presence. For a long time, that was true. But back in 2012, we entered the social media space for our first industrial client, and we haven’t looked back […]

The Art of Social Media

The Art of Social Media

Art is a step in the known toward the unknown. Kahlil Gibran As the technological landscape continuously changes, there are more and more voices participating in the social space. Anyone with an internet connection can write and publish anything at any time. With this, social media has evolved from its original purpose. It’s more than […]

Falling in Love with Brand Awareness

Falling in Love with Brand Awareness

Awareness is like the sun. When it shines on things, they are transformed. Thich Nhat Hanh Brand awareness is sometimes seen as a marketing buzzword in the world of strategic communication. But what does it really mean? Put simply, it’s the a measurement of consumer consciousness or recognition of a product or company. Within that, […]