What Can These 5 Branding and Social Media Quotes Teach Us?

“The wisdom of the wise, and the experience of ages, may be preserved by quotation.” — Issac D’Israeli

In an age of consumerism, fuelled by extravagant marketing and influencers, the importance of branding and social media engagement, as a differentiator, has never been more apparent.

With product relevance seemingly dictated by perception more than actual value, business survival has become a game of “Survival of the Fittest Brand!”

Here are 5 quotes to help you understand the importance of branding and social media for your business:

Brand is the sum total of how someone perceives a particular organization. Branding is about shaping that perception”

Ashley Friedlein – CEO and founder of Guild

Now, unless you’re the new kid on the “novelty” block (think Uber or Airbnb), chances are, there’s plenty more where your product or services came from. Simply put; your target market is already spoilt for choice. With all the noise and information overload, who your clients pick, almost always comes down to branding. People don’t buy products, they buy the promises, expectations, values, and feelings communicated by your brand. It is up to you to shape that perception.

“Your brand is a gateway to your true work.”

Dave Buck – CEO of CoachVille

If eyes are the windows to your soul, then your brand is not only the window too, but the soul of your business. While your products and services pay the bills, branding sells what you’re offering. When consumers choose your products, their choice is influenced by what your brand promises to deliver. It is through that promise, that they identify with your true work.

“Social media will help you build up loyalty of your current customers to the point that they will willingly, and for free, tell others about you.”

Bonnie Sainsbury Founder and CEO of Social Media Smarter

The age of social media upon us! Not only is it here to stay, but has single-handedly revolutionized marketing communication – almost rendering the spray and pray approach of traditional media obsolete, with its targeted approach. After your website, your social media platforms are usually the next go-to places for clients looking to engage. How you engage with clients shapes brand perception. And, when consumers get excited about engaging with, or about your brand – that’s social media done right.

“A brand is a voice and a product is a souvenir.”

Lisa Gansky – Ex CEO and co-founder of Global Network Navigator

As mentioned before, people buy brands, not products. In the days of information overkill, the reality is, you could be sitting on the best and most superior product in your niche. If consumers can’t identify with it, quality won’t matter. Why? Because the feelings associated with your products, and the perceived needs they meet, are what they ultimately buy.

“You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.”

David Meerman Scott – Online marketing strategist

Meerman’s statement about the advantages of social media is quite self-explanatory. Besides cost-effectiveness, the modern-day consumer (a whopping 72% to be exact), according to SmarterHQ, only engage with personalized marketing. Social media’s ability to let you handpick your audience, at little or no cost, trumps any exposure traditional marketing can ever hope to offer your brand.

Is your business using social media’s full potential?

At Brieffin we use our expertise to unlock everything social media has to offer your business or personal brand. We use our experience in content creation, strategy and planning, and social media management to help build consistency and deliver marketing success. Let’s talk.

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Nevermind The End” by Tei Shi. One of the latest song additions to our Spotify Playlist.



Another Step in the Evolution of our Communication Style

You have probably heard about the concepts of evolution and innovation in the context of technology. Everyday life is nowadays related to the language learning of computers where communication is the main goal and the profit of the media serves the purpose of establishing a connection between the giver and the receiver of such message.

With those words to categorize the meaning that lies behind the new, it is possible to understand what campaigns for change are striving for: movement. The same movement is necessary to evolve and to re-think a concept, in this case, one of Social Media.

As human beings we have been told that we are by nature social beings, but what does the word social really mean? In terms of a concept and as a reference to try and define it, social is the capacity to relate to each other; such relation gives rise to the possibility of forming a group, connected by certain characteristics where the undeniable common ground is that of being human.

But where does Social Media start to be part of the interactions between us? When we understand the generalized use of the compound of those words social media in such instances is one of the “forms of media that allow people to communicate and share information using the internet”.

In addition to the characteristics of this communication strategy, the sharing of information allows us to become a team when it comes to the social distancing periods necessary in this world we know.

The respect of space shapes those interactions and lets us realize that it is now possible to be miles apart and still make our message heard. That opportunity to reach those who are far is a wonderful tool that we could profit as far as possible to give service by making use of the platforms currently available such as what we call Social Networks.

The challenge is that of being able to wait for being picked in a line of unlimited content and make our product stand out, this is when choosing the right communication tools comes in handy.

To name some examples we have Spotify for music artists, YouTube for video editors, WordPress for content creation, LinkedIn to connect professionals, Facebook for sharing thoughts, Twitter to give rise to debate, Instagram as a portfolio, Google to search and Email to communicate, eBay for exchange of goods, and Amazon for online shopping and streaming services, among many others.

We can of course make use of several tools to reach a wider audience but it is in the understanding of our niche public that we can come up with the perfect mix of options to reach out to them in a more impactful way.

This constant practice of “knowing how to” allows for the unconfined exercise of certain methods such as digital marketing and advertising because, as Margaret Molloy, well said, “Social media is a contact sport” and when it comes to sports practice makes perfect.

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Our goal should always be: “I just want to treat you better”. A moment of mindfulness with a background. Our music on Spotify.

 

Industrial social media specialists of the year 2020 - Spain