Building a solid personal brand requires thought and consistency but can rapidly expand your professional network and create new avenues for opportunities to find you when done correctly.
B2B readers are less likely to make impulse purchases and spend more time investigating and understand the products or services they are investing in.
Having a strong and professional brand presence on social media helps sales teams reduce the amount of time they spend looking for leads.
“The power of stories to create connections between people and ideas, to convey history and values is something world leaders have been doing for a long time to motivate people to take a certain action.”
“When done well a good organic social media strategy on Instagram can act as a place where potential customers, media members, and prospective employees can research, learn and directly engage with brands.”
Updating your resume and optimizing your LinkedIn profile to meet the platform’s best practices doesn’t need to be difficult or time-consuming, here’s where to start.
The truly good brands understand that the key to branding success lies in getting key factors right. It’s these qualities that distinguish successful brands from poor ones.
Storytelling in marketing is nothing new, but so many brands continue to miss out on the unique capabilities that this type of communication tool can provide for their business.