The Power of Mindful Marketing: Building Lasting Relationships with Customers
When you show your customers that you are listening and comprehending their needs, they are more inclined to become devoted brand advocates.
Five Steps to Finding And Writing Your Value Proposition.
If you don’t have a strong value proposition, you’re likely losing business to someone who does
Behind the Scenes of a Marketing Agency: The B2B Marketing Manager
To be effective, a marketing manager needs to understand the customers’ challenges in their industry and the solutions available to overcome those challenges.
2022 Digital Marketing Trends From 20+ Marketing Experts
Learn what top marketers recommend for successful digital marketing campaigns in 2022.
Signs It’s Time to Outsource Your Marketing
Signs that it’s time to outsource your marketing operations. Find out how outsourcing can improve your marketing results.
Personal Branding Online And Offline 101
A strong and cohesive personal brand can help attract new customers, employees, and investors while reinforcing that positive perception among those who already know you.
Top 10 B2B Branding Agencies In Europe
A list of the top 10 B2B branding agencies in Europe that can help your business develop a strong brand and gain traction.
Storytelling for a more humanized industrial brand
Industrial brands that overlook storytelling are missing out on a powerful tool to create emotional connections with B2B customers.
Every story is unique. What’s yours? – Personal branding in 2021
Building a solid personal brand requires thought and consistency but can rapidly expand your professional network and create new avenues for opportunities to find you when done correctly.
Why Quality B2B Copywriting Matters
B2B readers are less likely to make impulse purchases and spend more time investigating and understand the products or services they are investing in.
Social Media for Sales Teams in the Industrial B2B world
Having a strong and professional brand presence on social media helps sales teams reduce the amount of time they spend looking for leads.
The magic of B2B storytelling in marketing
“The power of stories to create connections between people and ideas, to convey history and values is something world leaders have been doing for a long time to motivate people to take a certain action.”
Why B2B companies need to be on Instagram
“When done well a good organic social media strategy on Instagram can act as a place where potential customers, media members, and prospective employees can research, learn and directly engage with brands.”
Time for a Career revamp?
Updating your resume and optimizing your LinkedIn profile to meet the platform’s best practices doesn’t need to be difficult or time-consuming, here’s where to start.
Key Qualities Of Great Brands
The truly good brands understand that the key to branding success lies in getting key factors right. It’s these qualities that distinguish successful brands from poor ones.
Oh, The Stories We Can Tell!
Storytelling in marketing is nothing new, but so many brands continue to miss out on the unique capabilities that this type of communication tool can provide for their business.