The Importance of Following Up On Your Social Media Strategies

Information’s pretty thin stuff unless mixed with experience.   

Clarence Day

Up until now (if you’ve been following our latest articles on social media and digital marketing) we’ve covered various topics that help entrepreneurs and brands shape their digital presence through defining their strategies and audience, work on their content creation and communication, all while being thoughtful about how the style and design of their content impact their social image and voice.

Like anything in business all the effort put into these steps, amounts to nothing if we don’t monitor and evaluate the effectiveness of the approach and how to react to it.

Social Monitoring

Social monitoring and social listening are ways for brands to monitor, listen in and analyze the conversations happening around their name, products, services or industry in general.

By monitoring what customers are saying directly on your social media channels and responding to reviews, questions or complaints your brand is actively engaging in a reactive social media monitoring strategy.

The importance of having a good social media monitoring strategy cannot be overlooked. Responding to customers quickly can help increase brand loyalty while effectively managing potential PR crises or other issues that may have gone viral without your knowledge. There are many tools to help streamline your monitoring process, assisting you to respond to not just the @ mentions you receive directly but all the mentions your brand receives without being tagged.

Social listening, on the other hand, differs from monitoring in that, social listening has a wider view and monitors not only your brand’s mentions but that of your competitors, industry and related business keywords. Social listening helps you build insights that may be beneficial to future business decisions by understanding how people feel about your brand.

Brand Reputation

Listening in on the conversations around how people perceive your brand and being able to quickly and easily collect and analyze that data, gives you the upper hand when managing your reputation online.

Being able to make proactive decisions on how to handle negative comments about your products, services or company allows you to turn a negative into a positive outcome, or take the conversation offline and out of the public eye.

Analytics

As a brand, it is helpful to think of social analytics as a map that could help guide you to a treasure chest full of customer insights. By dissecting these insights, you can uncover more information about your customers’ behaviors and lifestyles leading to better engagement and more informed business decisions.

Effectively using analytics tools can help you understand more than just your audience, but also which social networks your brand performs best on, what types of content you should create and what your competitors are doing.

Having a sound strategy when it comes to monitoring and tracking what is being said about your brand online is no longer an option but vital if you wish to stay ahead of the pack and create a favorable image in the minds of your target audience.

Our team has a passion for helping brands uncover their true potential on social media. We do this by working closely with our customers & guiding them through the landscapes of digital marketing.

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Why Invest In A Social Media Manager?

Individually, we are one drop. Together, we are an ocean.

Ryunosuke Satoro

As technology has become more accessible and user-friendly over the past few years, the ways that we interact with the world are different than before. Sometimes called the “Do-It-Yourself” or “DIY” economy, when we need a service, we’re more likely than ever to take things into our own hands. Even if we’ve never done it before.

And why wouldn’t we? With the internet full of YouTube videos, blogs, and step-by-step instructions, it’s easy to see why we’d want to give things a shot on our own before paying for someone else to do it. In some cases, we know that our own version of the product or service may not be perfect, but it’s good enough to meet our needs.

So the continuing evolution of the DIY economy begs the question: when should we pay someone to perform a service?

Here’s a more specific example: why should any business pay to hire a social media manager when they can do it in-house? Almost everyone living in the 21st century knows how to use Facebook, Twitter, LinkedIn, and Instagram already.

However, it comes down to the quality and/or quantity of the social media presence that’s expected. Here are a few good reasons why hiring a social media manager is a great choice for many businesses.

1. Social media is always changing

Not only is the digital landscape always evolving, but each individual platform undergoes tweaks from time to time. Whether it’s a change in the Twitter algorithm or Instagram removing the number of photo “likes,” it’s true that when it comes to social media, the only constant is change. Rather than grappling with the changes on your own, a social media manager is an expert at tracking the shifts in social platforms and adapting content to reflect those changes.

2. It’s all about strategy

Social media can exist without a strategy, but that’s best left to personal profiles – where you can feel free to live-Tweet your favorite team’s game or post your toddler’s funny quotes. When it comes to business, having a strategy is important if you want to make social media work for you. Having one of your employees posting randomly can do more harm than good and doesn’t count as a strategy. On the other hand, working with a social media manager can ensure that your brand’s image and messaging are cohesive across multiple touchpoints and are advancing your company’s goals.

3. Show me the numbers

While some social media platforms have started to integrate insights and statistics at the user-level, it probably isn’t enough to give the larger picture of your social media success. A dedicated social media manager will track and monitor all social media campaigns, making note of which ones are high performers and making content, creative, or strategy tweaks when necessary – based on the numbers. Putting all this information into a report for clients is a valuable tool.

If you want to know more about how a social media manager can benefit your business, reach out to us at Brieffin. We have more than 8 years of experience, and we challenge ourselves to stay on top of industry trends to provide the most value to our clients. Plus, we just like learning. 😊

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