The Ultimate Guide for Virtual Trade Shows

The Ultimate Guide for Virtual Trade Shows

Virtual trade shows are a great way to share information with potential clients about your product or service. It saves on time, and it is an opportunity to connect with leads that may be interested in what you have to offer.

“Somewhere, something incredible is waiting to be known”.

Sharon Begley

Trade shows are a great way to reach out and connect with new customers. There’s no better place to meet the people you need to do business with and potential clients that could lead your company in a new direction.

This guide will help you make sense of virtual trade shows by giving you insider tips on finding success at them.

What is a virtual trade show, and why would you attend one?

Virtual trade shows, also known as online exhibitions, are an excellent way for companies to display their products and services on the internet. Attending a virtual show is usually free, and you don’t need to travel or stay in one location. You can view and interact with various exhibitors from different parts of the world from your own home or office.

In many cases, it’s easier to register for a virtual trade show than to attend an in-person event. Registration usually requires only a name, email address, company name, product type, and price range. You don’t have to worry about filling out long registration forms or waiting in long lines to register for an event.

What to look for in a virtual trade show

Virtual trade shows are a modern and innovative way to showcase products and services. To help you out with your business and marketing & sales efforts, we’ve compiled a list of what to look for in a virtual trade show.

1. Stunning 3D visuals to wow the audience

When planning your virtual trade show, it is important to consider the overall look and feel of the event. You want your audience to be wowed from the moment they ‘walk in’, and the best way to do that is with stunning design.

This can include rich, visually compelling landing pages and highly-customizable interfaces for exhibitors and attendees. With virtual trade shows, you don’t have to worry about downloading additional layouts; everything is taken care of right within the platform. This means a more personalized experience for your audience.

2. Custom booths and layouts with your branding

Be sure to find a virtual trade show that offers custom booth and layout designs with your branding. This will ensure that your exhibitors have a professional and polished presence at the event. It will also help to create a strong brand identity for your company.

3. Networking chat room tools

Attendees at a virtual trade show need live chat tools that will allow them to interact with exhibitors and other attendees. These tools can include a real-time chat platform, 1:1 text, audio & video chat, and group chat rooms. This will enable you to communicate with other attendees and ask them questions about the event. You can also use these tools to get feedback about the event.

4. Event announcements to keep people informed

One of the most important aspects of any event is communication. Keeping your attendees informed is especially important with a virtual trade show. These announcements should come in pop-ups, emails, and other messaging platforms. This feature will help ensure that everyone has a positive experience at your virtual trade show.

5. Live webinars to engage with attendees

Live webinars are a powerful way to engage with your audience. They provide the opportunity for interaction and discussion, which can help foster a sense of community. You can also use live webinars to build trust and credibility with potential leads. When selecting a virtual trade show platform or service provider, be sure to look for one that offers live webinars. This will allow you to connect with your audience in real-time and provide them with valuable information.

6. E-commerce integration to make on-spot sales

Most virtual trade shows allow exhibitors to sell goods and services on the spot. This helps eliminate purchasing delays, maximize conversions, and make real-time transactions. One of the tools you can use for this purpose is e-commerce integration that will embed an online shop at your event, converting global prospects into sales.

7. Gamification to encourage people to spend more time

Gamification is a great way to keep visitors around and encourage them to explore more on-site. There are many different ways to gamify your event, but scavenger hunts and trivia contests are some of the most effective tactics.

Scavenger hunts send your audience out into the show floor to find and collect specific items and solve puzzles to win prizes. On the other hand, trivia contests require your audience to answer questions about general knowledge, so be prepared for this one!

8. Detailed reports and analytics to measure event success

You will need to look for detailed reports that measure how successful an event was. You can also access the statistics, analytics, and data to measure the ROI of your event. When you offer real-time data to exhibitors, they can monitor their booth’s performance. They can also request this service if they want access to real-time reports. These reports help them improve their output for future events.

9. Keep the trade show going as long as you prefer

One of the many pros of having a virtual trade show is that you can keep it active for as long as you want. This gives exhibitors the chance to receive notifications of booth visits, queries, and purchases. In addition, it allows organizers to continue promoting the event using emails and social media. They can also make webinars and other content available on-demand for maximum exposure.

Benefits of virtual trade shows rather than on-site events

Virtual trade shows are a great way to share information with potential clients about your product or service. It saves on time, and it is an opportunity to connect with leads that may be interested in what you have to offer.

Here are three benefits you have as an exhibitor:

Wider reach because of globalization

Globalization has been a powerful driver of the growth of virtual trade shows. With the advent of the internet, companies have reached new markets and customers that they would not have otherwise been able to. This has helped to drive down costs and increase efficiency for companies. Virtual trade shows have also allowed for more collaboration and networking between companies, which has helped reduce costs and increase efficiency.

Environmentally friendly event

Virtual trade shows help promote companies who wish to be environmentally minded and want to do what they can for the planet by limiting the number of resources needed and waste produced from in-person events.

Accessibility for attendees

When it comes to virtual trade shows, accessibility is a significant advantage. Unlike physical trade shows, virtual events provide numerous options to assist individuals with impairments and other disabilities. These accessibility features make it possible for everyone to get the most out of their experience.

[Checklist] Virtual trade show planning

Planning a virtual trade show requires considering several factors:

  • Choosing the right platform: There are a variety of virtual trade show platforms to choose from, so be sure to select one that will best meet your needs. Some platforms are better for large-scale events, while others are more suited for smaller gatherings.
  • Developing a schedule: Just as you would with a traditional trade show, you will need a schedule that lists the times and topics of each presentation or seminar. This will help keep things on track and ensure that everyone stays informed.
  • Promoting the event: Make sure to promote the event widely to ensure that as many people as possible can attend. Use social media, your website, and email marketing to get the word out.

By following these tips, you will increase the chances of a great event.

How do I prepare for a virtual tradeshow?

The first step in preparing for a virtual tradeshow is identifying the audience you would like your product or service to reach. Next, you want to create a schedule that includes information about your products, services, how these can impact the people viewing the trade show, and what the experience of attending this event will entail.

How do virtual trade shows work?

Virtual trade shows provide a safe and effective way for event planners to showcase their products and services. Attendees can view live demonstrations, with a chat feature to ask questions and engage in conversations.

Tradeshow exhibitors can see the demographics of attendees and how they interact with features on each website. Virtual trade shows can be set up in less time and don’t require any travel time or costs, so the tradeshow organizers save money from reduced transportation expenses, hotel rooms, food, etc.

In addition to providing a cost-effective option for companies that cannot afford large conventions, virtual trade shows are easier to set up. There is no need for expensive equipment or software; all you need is a computer and an internet connection. It’s also convenient for attendees, who can join the trade show from their home or office without having to leave their desks.

The benefits of participating in virtual tradeshows include:

  • Increased exposure to new markets
  • Reduced costs and time commitment
  • Interactive features that allow you to connect with other attendees
  • Exposure to a global audience
  • Easily accessible from anywhere in the world


Virtual trade shows are a great way to showcase your product or service and connect with potential customers all over the world. The Brieffin team is experienced in successfully organizing and executing virtual tradeshow events, and we know what it takes to succeed from start to finish.

We can provide everything from booth design and staging, registration systems, live streaming services, email campaigns, social media management… the list goes on! Get in touch with us today if you need help with organization and marketing your virtual event online and offline!

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