The Ultimate Guide to B2B Influencer Marketing

If you haven't implemented influencers in your B2B marketing strategy, now is the time. Find out everything you need to know about this tactic with this guide.

Adding influencers to your content initiatives helps validate your own good content while helping to promote the influences in your industry. It’s a win, win, win for you, the influencers, and ultimately your audience.

Jason Miller

B2B influencer marketing has been gaining traction as a means of driving results for businesses. The question is, how do you know which B2B influencers to work with? The B2B industry is a busy one with many influencers to keep track of. Is your company looking for new ways to reach potential customers? If you’re struggling to understand how influencer marketing can help your B2B business, this guide is for you.

Learn the different types of influencers and what they do best so that you can tailor your strategy to fit your needs. We’ll also cover how to find the right influencer for your campaign, manage them throughout the process, and measure ROI at the end. Stay tuned.

What is B2B Influencer Marketing

Influencer marketing is a type of marketing strategy that focuses on influential people in a specific industry to endorse a product. It can be an individual, such as a well-known celebrity, or it could be an organisation. As more and more people get onto social media and build their follower base, many businesses are looking to these influencers to build partnerships aligned to business goals.

How Does B2B Influencer Marketing Help Your Marketing Strategy?

B2B influencer marketing is one of the most effective ways to reach your key audience. It helps you deal with the challenges you face when reaching out to your target audience. It’s also an excellent way of reaching out to a broader audience than you could ever hope for.

It involves companies partnering with other companies to promote products and services. Working with an influencer has many benefits, such as increased brand awareness and credibility, reduced customer acquisition cost, and even increased conversion rates.

Some companies and teams might think it’s all about the money, but influencer marketing should be, first and foremost, an opportunity to connect with people. At the end of the day, they’re also the ones behind the business. It’s about giving first before you receive, and the two-way street created by building relationships with influencers will help your strategy.

Create a more powerful impression

You can create an advertisement or use other methods to market your business. But when someone important in your industry says something about anything, people pay attention. They think more about what they say because this opinion carries the weight that others don’t have within their field of expertise – it’s trustworthy.

Make a name for yourself as an industry expert and a thought leader

B2B influencer marketing may help you improve your credibility, support, and renown with better content. Influencers’ endorsements of a brand provide an expert-level image for the business as they become thought leaders in their industry.

Increase the ROI of your business

With B2B influencer marketing, you can have a higher ROI than other types of digital marketing efforts. TapInfluence and Nielsen Catalina Solutions study shows that influencer marketing is up to 11x more profitable for businesses with the same budget.

Interact with a large number of individuals and organisations

Collaborating with an influencer is beneficial for your business marketing campaign’s reach. It will be far greater, which helps increase brand recognition and improve business relationships because of how widespread the social media platform can go when collaborated upon by both parties involved.

Drive customer retention

Just as people are more likely to buy from brands they know and trust, the same is true for businesses. The words of a credible influencer in your industry are often more powerful than what you say about your own company. The people behind the companies you could potentially do business with will remain loyal if someone with authority in the industry speaks positively on your behalf.

Types of B2B Influencer Marketing

One of the most popular types of B2B influencer marketing is blogger outreach. Blogger outreach involves communicating with bloggers, asking them to review your company’s product and share it on their blog. This type of B2B influencer marketing can be especially effective because bloggers tend to have a significant following. If they like the solution you’re providing, it increases your chances of getting a good cut of conversion rate.

Another popular type of B2B influencer marketing is exclusive deals and offers. This is where you offer a certain number of deals and discounts to a select group of influencers. If your company has too many customers or too little product, this might not work very well for you, but if you have enough product to go around, this can be a highly effective form of B2B influencer marketing.

Sponsored posts are a common type of B2B influencer marketing in which you pay a person to post a review about your product on their blog or website. You then share that link on social media networks and have the blogger add it into their own content as well. Sponsored posts can be very effective because they reach a large number of people quickly and easily with relatively little effort from both parties involved.

You could also try guest blogging, where you offer to write a post for another blog in exchange for them writing one for your company’s blog. This is beneficial because the audience of the other blog might not be interested in your product directly. However, you will still reach their audience and could introduce them to your business. So it’s a win-win situation.

Example of An Effective B2B Influencer Marketing Campaign

Microsoft and National Geographic came together to promote International Women’s Day to create an Instagram campaign called “Make What’s Next” on its Instagram. The results were outstanding: 5 of The National Geographic’s Instagram Channels feature 30 stunning photos from renowned photographers and more than 3.5 million likes from people worldwide.

 
 
 
 
 
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A post shared by National Geographic (@natgeo)

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Plan Your Next B2B Influencer Marketing Strategy with Brieffin

Influencer marketing is an effective way to reach your target demographic, and it can be used for B2B companies too. In this blog post, we’ve discussed what influencer marketing is, how it helps with a company’s strategy, some types of influencers that might work well in the context of B2B, and one example of an effective campaign. If you want help implementing these principles or would like to book a free consultation with Brieffin so we can plan out your next successful influencer marketing campaign.

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