Individually, we are one drop. Together, we are an ocean.
Ryunosuke Satoro
As technology has become more accessible and user-friendly over the past few years, the ways that we interact with the world are different than before. Sometimes called the “Do-It-Yourself” or “DIY” economy, when we need a service, we’re more likely than ever to take things into our own hands. Even if we’ve never done it before.
And why wouldn’t we? With the internet full of YouTube videos, blogs, and step-by-step instructions, it’s easy to see why we’d want to give things a shot on our own before paying for someone else to do it. In some cases, we know that our own version of the product or service may not be perfect, but it’s good enough to meet our needs.
So the continuing evolution of the DIY economy begs the question: when should we pay someone to perform a service?
Here’s a more specific example: why should any business pay to hire a social media manager when they can do it in-house? Almost everyone living in the 21st century knows how to use Facebook, Twitter, LinkedIn, and Instagram already.
However, it comes down to the quality and/or quantity of the social media presence that’s expected. Here are a few good reasons why hiring a social media manager is a great choice for many businesses.
1. Social media is always changing
Not only is the digital landscape always evolving, but each individual platform undergoes tweaks from time to time. Whether it’s a change in the Twitter algorithm or Instagram removing the number of photo “likes,” it’s true that when it comes to social media, the only constant is change. Rather than grappling with the changes on your own, a social media manager is an expert at tracking the shifts in social platforms and adapting content to reflect those changes.
2. It’s all about strategy
Social media can exist without a strategy, but that’s best left to personal profiles – where you can feel free to live-Tweet your favorite team’s game or post your toddler’s funny quotes. When it comes to business, having a strategy is important if you want to make social media work for you. Having one of your employees posting randomly can do more harm than good and doesn’t count as a strategy. On the other hand, working with a social media manager can ensure that your brand’s image and messaging are cohesive across multiple touchpoints and are advancing your company’s goals.
3. Show me the numbers
While some social media platforms have started to integrate insights and statistics at the user-level, it probably isn’t enough to give the larger picture of your social media success. A dedicated social media manager will track and monitor all social media campaigns, making note of which ones are high performers and making content, creative, or strategy tweaks when necessary – based on the numbers. Putting all this information into a report for clients is a valuable tool.
If you want to know more about how a social media manager can benefit your business, reach out to us at Brieffin. We have more than 8 years of experience, and we challenge ourselves to stay on top of industry trends to provide the most value to our clients. Plus, we just like learning. 😊
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